Developed by real estate and healthcare firm Perennial Holdings, the S$260 million project spans 195,000 sq ft, featuring 200 apartments and 100 nursing home beds designed to address the region’s demographic shifts.
The Bottom Line
- Capital Outlay: The S$260 million project by Perennial Holdings scales up private eldercare infrastructure in Singapore’s landed Rosyth estate.
- Pricing Structure: Early-bird rates for the first 40 suites range from $8,000 to $13,600 monthly, while standard baseline packages span $8,900 to $17,000.
- Capacity & Scale: The development encompasses 200 residential apartments, 100 nursing home beds, and over 180 newly created jobs.
Decoding the Economics of Private Senior Living
Perennial Holdings executive chairman and chief executive Pua Seck Guan highlighted the structural thesis behind the development, noting that 95% of Singaporeans own their homes, establishing a high baseline for what private facilities must offer to attract occupants. Here is the math: to compete with domestic living, the S$260 million facility at 28 Parry Avenue integrates hospitality, medical care, and specialized East-meets-West therapies across a 195,000 sq ft footprint.
The development operates in tandem with strategic institutional partnerships. The Tianjin Academy of Traditional Chinese Medicine (TCM) is establishing its first overseas TCM center on-site, working alongside the Singapore Chung Hwa Medical Institution. Furthermore, core nutritional offerings are supported by the central kitchen of Wilmar International, a key shareholder in the project.
Apartment Tiers and Cost Structures
The facility houses studio, one-bedroom, and two-bedroom suites measuring between 302 sq ft and 593 sq ft. Standard monthly packages span from $8,900 to $17,000, determined by unit layout, floor level, and spatial facing. Meanwhile, early-bird incentives for the initial 40 suites reduce the cost bracket to between $8,000 and $13,600 monthly.
Mandatory entry criteria require residents to be at least 65 years old with a minimum stay commitment of three months for the assisted living apartments. In contrast, the 100-bed nursing home—featuring private one- and two-bed suites ranging from 215 sq ft to 376 sq ft—has no restriction on the length of stay, with pricing scheduled for release ahead of its Q2 2026 opening.
| Metric Category | Project Specification |
|---|---|
| Total Capital Investment | S$260 million |
| Total Land Area | 195,000 sq ft |
| Apartment Capacity | 200 units |
| Nursing Home Capacity | 100 beds |
| Workforce Expansion | 180+ employees |
Integrated Infrastructure and Smart Care Systems
Beyond baseline accommodation, the facility incorporates advanced operational technologies. Suites feature private lift access, kitchenettes, video call tablets, and bathrooms equipped with emergency features. Safety protocols rely on 24/7 automated systems, including fall detection, motion-sensor lighting, and facial recognition entry.
Medical integration forms a core pillar of the business model through Perennial Wellness. The center delivers convalescent care, post-operative rehabilitation, and chronic disease management. Additionally, two of the ten apartment blocks are dedicated to supporting residents with mild to moderate dementia, featuring a 1.5-hectare therapeutic park, sensory trails, and dedicated reminiscence spaces.
Market Trajectory and Future Outlook
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial advice.
