2023-04-18 15:58:32
O global smartphone market closed the first quarter of 2023 with one 12% left compared to the same period last year, according to the most recent survey by Canalys. As noted by the firm, this is the fifth consecutive quarter that the sector ends with a negative result.
According to the details, despite some macroeconomic advances, the sector is still recovering, with many of the companies still adopting a cautious posture in relation to production. for the analyst Sanyam Chaurasiahigh inflation was also a thorn in the side of companies.
Local macroeconomic conditions continued to hamper suppliers’ investments and operations in several markets. Despite price cuts and heavy supplier promotions, consumer demand has remained sluggish, particularly in the low-cost segment, due to high inflation affecting consumer confidence and spending.
According to the data, the Apple even managed to increase his market share from last year to now, from 18% at the beginning of 2022 to 21% in 2023. Even so, the Cupertino giant still lagged behind Samsungwhich ended the quarter with a share of 22% — down two percentage points from last year.
Behind the two rivals comes the Xiaomicommon market share of 11% (against 13% in 2022), followed by OPPO com 10% (against 9% in 2022) and by the vivowhich remained 8%. The rest of the market was responsible for 28% of sales worldwide — the same number recorded by Canalys last year.
for the analyst Toby Zhu, however, it is possible to notice some signs of recovery. According to him, some categories of smartphones have seen growth in demand, and manufacturers are already becoming “more active in production planning and ordering components”, which could help balance demand.
It is still too early to predict the recovery of general consumer demand. However, the sales volume of the global smartphone market is expected to improve due to reduced inventories in the coming quarters. Furthermore, suppliers have focused more on innovations and increasing production efficiency after a round of fluctuations. […] The popularization of 5G and foldable phones are also becoming the new driving forces in the industry.
The complete survey can be found on this page.
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