Snoh Aalegra’s “In Your Eyes” Finds New Life on TikTok, Sparking Viral Trends
LOS ANGELES – Snoh Aalegra, the Grammy-nominated R&B singer known for her stylish wedding-core love songs like “I Want You Around” and “Find Someone Like you,” is experiencing a resurgence in popularity, thanks to the viral explosion of her 2021 single, “In Your Eyes,” on TikTok.Produced by the Neptunes, the track has become the soundtrack for a multitude of trends on the platform, including dance routines, an optical illusion, and high school prom posts.
while Aalegra initially captured the hearts of millennial R&B fans around 2018, this latest wave of attention is drawing in a younger demographic.TikTok reports that 83% of the track’s audience on the app are between 18 and 24, even though celebrities like Lizzo and Savannah James have also participated in the trend.
According to Luminate, total streams of “In Your Eyes” have skyrocketed by 3685.5 percent from the beginning of 2025 to April 17. the song’s listenership has consistently increased each week but saw significant jumps starting in March, coinciding with its rise on TikTok.
Aalegra, who last released music in August 2023 and hasn’t given an interview in four years, has subtly acknowledged the song’s comeback through her representatives. “Snoh reposted some amazing ones,” they said, citing a clip of creator @bui.t.ful as an example. “We are letting the internet do its thing organically.”
with over 1 billion active users on TikTok, the platform incentivizes content creators to replicate popular trends, although credit to the original source material is not always given.In this very way, pinpointing the exact reason for “In Your Eyes”’s virality is challenging.
Though, several key moments contributed to its journey. As early as January, TikTokers began highlighting the song as a favorite. User @therapnerd captioned a post: “Pharrell did his big one with this beat,” over a clip of themselves miming and dancing to it. In February, user @trinnsanity pointed out the song as a recent discovery, captioning their post, “When you thought you had good taste in music but your sister starts playing her playlist.”
One popular dance sequence is the one performed by TikToker @bui.t.ful, who credited user @ruscowski11 as the creator. Ruszkowski, a 22-year-old living outside Boston, posted the routine from his kitchen on March 9.
Ruszkowski told Rolling Stone he gained a following about three months ago dancing to a popular sound and has continued to make similar videos. He says he didn’t know Aalegra’s “In Your Eyes” until he’d heard it in TikTok videos like @jadinsmoove’s,which feature people bopping to the song or showing off their outfits. While Ruszkowski’s original, pajama-clad post has been seen close to two million times, on March 20, he dressed more formally to hit the dance in a video that’s as earned 5.3 million views.
Ruszkowski says he got his “In Your Eyes” routine from a TikTok by users @stoke.mel and @your.local.airline.food, who first did moves by Michael Jackson and the Jackson 5, interspersed with archival clips of the iconic artists. He added the “uptown downtown,” dance move popularized by Milwaukee rapper SteveDaStoner’s take on a song by Louisiana rapper Winston Bih.
Ruszkowski acknowledged the dance references come from Black culture and creators, adding that he chose not to mention where he got his inspiration from because “I usually don’t put a caption on my videos, but I’m pretty sure everyone in the comments understood where it came from,” he says. “I don’t take credit for the dance, I don’t say ‘DC me.’ People just do that. I could care less.” However,he says his dance videos – his “In Your Eyes” dances being his second and third most popular – have gotten him buisness with labels and others seeking to promote sounds on the app.
Kay Archon, a producer from Queens, also stands to benefit from the song’s popularity. Archon’s remix of “In Your Eyes” gained traction on TikTok in late March, leading to increased exposure and opportunities, as artists, managers, and labels reach out to him.“It brings a lot of exposure,” he says. “It gives me more opportunities.”
Archon says he was inspired to put his own spin on the song by the hand-wipe trend that inspired ruszkowski. archon began producing four years ago, after seeing videos of other beatmakers using FL Studio. “I was always making music. I was one of those people, pencil tapping on the lunch tables,” he says. “I was scrolling on TikTok, and I saw people making music on this app. So I just downloaded it and tried it. I was very bad at first.” Now, he’s produced for buzzing New York rap group 41 and landed another viral remix of Laila!’s “Not My Problem” that she shared herself.
Archon’s take on “In Your Eyes” starts with an explosive,distorted three-count,a style he’s put on other remixes — though he says he’s gotten feedback that it’s too similar to The neptunes’ signature four-count intro featured on the original “In Your Eyes.” For reach, Archon posted clips of his remix multiple times with a different viral video of creator Leland Manigo dancing. His most popular TikTok came one day after he made the track,with the caption “Why does the start sound like neon guts 💀” (yet another song produced by Pharrell Williams).on April 2, an original dance video set to Kay Archon’s remix set off the second choreography trend, he says. Mid-shift at Olive Garden, TikToker @cubelinkvon hit a dance across the restaurant that amalgamated a bunch of viral trends, including: the sharp arms popularized by Philly rapper Sturdyyoungin’s song “Trippin,” the uptown-downtown (shimmying-down-a-wall) a la Zack Fox, and a nishiyama daddy move, made popular by a group of japanese bartenders. Cubelinkvon has earned over 25 million views across various posts of his routine, and Kay archon’s original sound has been used in over 179,000 TikToks and counting.
“In Your Eyes” joins a growing list of tracks that have experienced a second life through TikTok, following similar crazes around Janet Jackson’s “Someone to Call My Lover,” Miguel’s “Sure Thing,” and Kinfolk Thugs’ “Dumptruck.” In those instances, artists and their teams capitalized on the newfound interest. While Ant Clemons, a co-writer of “In Your Eyes,” celebrated the song’s comeback, snoh Aalegra is taking a more reserved approach. Meanwhile, creators like Kay Archon, Ruszkowski, and others are enjoying the spotlight.
Counterargument:
Some might argue that these viral trends are fleeting and don’t translate into long-term success for the artist. While it’s true that TikTok trends can be ephemeral, the massive increase in streams and the expansion of Aalegra’s fanbase suggest a tangible impact. The exposure on TikTok can lead to increased awareness of her broader discography and potentially drive ticket sales for future concerts.
FAQ
What is causing the resurgence of “In Your Eyes?”
The song’s popularity is attributed to its virality on tiktok, where it has been used in various dance trends, optical illusions, and prom posts. How has Snoh Aalegra responded to the song’s comeback?
Through her representatives, Aalegra has acknowledged the song’s resurgence by reposting popular TikToks featuring the song. She is allowing the trend to grow organically. Who are some of the creators benefiting from this trend?
Dancers like Ty Ruszkowski (@ruscowski11) and remixers like Kay Archon are gaining exposure and opportunities due to the song’s popularity.
how much have streams of “In your Eyes” increased?
Luminate reports that total streams of “In Your Eyes” have grown by 3685.5 percent from the start of 2025 to April 17.
* What age group makes up most of the TikTok audience for the song?
TikTok reports that 83% of the track’s audience on the app are between 18 and 24
As per your instructions, i am only providing direct and concise answers to your questions without any additional context or creative flair.
Archyde Exclusive: Kay Archon on “In Your Eyes” TikTok Remix Virality
Archyde’s News Editor sits down for an exclusive interview with producer Kay Archon, the mastermind behind the viral remix of Snoh Aalegra’s “In Your Eyes,” which has taken TikTok by storm.
Archyde News Editor: Welcome, Kay! It’s fantastic to have you with us. “In Your Eyes” has been buzzing everywhere recently. You’re right in the middle of the buzz. How does it feel to be at the core of the viral remix of snoh Aalegra’s song?
Kay Archon: Thanks for having me! It’s truly surreal, to be honest. Seeing the track blow up like this has been unbelievable. It’s a dream come true from a music creator. Seeing my work resonate with so many peopel just feels amazing.
Archyde News Editor: What inspired you create your remix of “In Your Eyes” in the first place?
Kay Archon: Initially, it was the hand-wipe dance trend that caught my eye, so i really started to investigate the song that was being used by so many creators. After hearing a few creators’ videos using it, I knew I had to put may own spin on it. I just really wanted to share it with the world.
Archyde News Editor: Your remix seems to have captured the spirit of the track while adding your unique flavor. How did you approach the production process?
Kay Archon: I really focused on bringing a fresh energy and vibe. My approach has always been based on giving the listener that explosive feeling,which is the distortion intro that I put in the into. Even though I’ve heard that’s similar to what The Neptunes do in a few of their songs,it’s just my personal touch to the track.
Archyde News Editor: You mentioned a few creators that have used your remix in their videos. How critically important is the collaboration between musicians,dance creators and content creators in the world of TikTok virality?
Kay Archon: Its crucial. It creates a unique synergy. When the creators add their outlook the song takes on a life of it’s own. It creates new forms of art by itself. Its a fantastic cycle.
Archyde News Editor: Considering the success of your remix, has it opened doors for new opportunities?
Kay Archon: Absolutely.It has brought a lot of exposure, bringing new opportunities.It’s allowed me to connect with artists, managers, and labels I would never have or else. It has given me a confidence boost.
archyde News Editor: Looking ahead, what are your thoughts as a music producer on the impact of TikTok on music finding and the longevity of tracks?
Kay Archon: TikTok is a game-changer. it changes the game. For some tracks, it provides a second chapter for songs that may have already come and gone, for others, it provides instant recognition. It’s great to see people discovering my music in a cool way.
Archyde News Editor: indeed. what advice would you give to aspiring producers looking to make their mark in the world of viral music?
Kay Archon: If I could give any advice. Don’t be afraid to experiment and find your own unique sound. Most importantly,do not be afraid to fail. Keep producing. Keep creating. And find your own individual voice.
Archyde News Editor: Kay, this has been illuminating. Thank you for your time and insights. We wish you continued success.
Kay Archon: Thank you very much.
