Snoop Dogg is expanding his deep ties with NBCUniversal by headlining a new one-hour holiday variety hour titled Christmas With Snoop, scheduled to air on the network this December.
The broadcast will find the rapper posting up in a plush hotel suite, partying with his friends and loved ones, Variety reported. The special follows NBC’s historic Christmas in Rockefeller Center airing, which includes the unveiling of the iconic tree in Rockefeller Center, according to NBC TV.
The Holiday Special Details
- Air Date: Wednesday, December 2 at 10 p.m. ET on NBC, streaming the next day on Peacock.
- Guest Lineup: Wayne Brady, Kristin Chenoweth, Adam Devine, Anelise Foxx, Jamie Foxx, Jane Handcock, October London, Craig Robinson, Nicole Scherzinger, Gwen Stefani, and Martha Stewart.
- Production Team: Executive produced by Snoop Dogg and Sara Ramaker for Death Row Pictures, alongside Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay for Jesse Collins Entertainment.
Expanding the NBCUniversal Partnership
The network pairing extends a long-running professional relationship between the artist and NBC. Snoop Dogg recently served as an Olympics correspondent, offering TV commentary at the 2021 Tokyo games as well as Paris in 2024 and Milan-Cortina in 2026, according to Variety. He also served as a coach on the NBC singing competition program The Voice and returned for another season in 2025.
Covering television, film, streaming, and sports entertainment, a multi-year creative partnership on a first-look basis was established in 2025 between Snoop Dogg alongside his Death Row Pictures banner and NBCUniversal. Universal Pictures is also slated to release a Snoop Dogg biopic in August 2027, with Jonathan Daviss playing the hip-hop legend.
Deep Holiday Roots in Hip-Hop
Snoop has a well-documented personal and professional affinity for the winter holidays. Beyond television appearances and his widely known friendship with Martha Stewart—who has featured him on her cooking programs and even rapped while making green holiday brownies—he has built a large holiday music catalog over decades.
In 1996, he recorded the track “Santa Claus Goes Straight to the Ghetto” for Christmas on Death Row, a holiday album for Death Row Records. Later, in December 2008, he released the full-length independent album Christmas in tha Dogg House. He has also leaned into modern holiday novelty trends with his own toy version of a seasonal elf, known as Snoop on a Stoop.
Reflecting on his own childhood traditions during an earlier television appearance with Stewart, the rapper recalled waiting out the hours on Christmas Eve. “In the hood, the tradition is at 11:59, the kids sit up under the tree and wait on that last tick,” he said on a 2016 episode of Martha & Snoop’s Potluck Dinner Party.
| Project / Event | Year | Platform / Partner |
|---|---|---|
| Christmas on Death Row (Song) | 1996 | Death Row Records |
| Christmas in tha Dogg House (Album) | 2008 | Independent Release |
| Olympics Commentary (Tokyo, Paris, Milan) | 2021–2026 | NBC |
| The Voice Coaching Role | 2025 | NBC |
| Christmas With Snoop (Special) | 2026 | NBC / Peacock |
| Snoop Dogg Biopic Release | 2027 | Universal Pictures |
Christmas With Snoop will air on Wednesday, December 2 at 10 p.m. ET on NBC and stream the next day on Peacock.
