Snow Man’s “Sore Sno” Special: BTS and Rikuryu Appearances

On April 17, 2026, Japanese figure skating sensation Riku Miura and Ryuichi Kihara announced their retirement from competitive ice dancing, sending shockwaves through global sports and entertainment circles after their final performance at the World Championships in Boston. The duo, known affectionately as “りくりゅう” (Rikuryu), concluded a historic career that included becoming Japan’s first world champions in pair skating in 2023 and securing silver at the 2022 Beijing Olympics. Their retirement, confirmed via joint statement on their official agency site, sparked an outpouring of tributes — most notably from veteran entertainer Koji Kinashi, who exclaimed, “すごいすごい宇宙一すごい!! おめでとう!!” — highlighting how their artistry transcended sport to become a rare cross-cultural phenomenon in Japan’s entertainment landscape.

The Bottom Line

  • Riku Miura and Ryuichi Kihara’s retirement marks the end of Japan’s most globally recognized figure skating pair, whose Olympic and World Championship success elevated the sport’s visibility in mainstream Japanese media.
  • Their departure creates a content vacuum for broadcasters like Fuji TV and NHK, who relied on their annual specials to drive winter ratings, potentially accelerating shifts toward K-pop and anime-driven winter programming.
  • Industry analysts note their retirement reflects a broader trend of elite athletes transitioning into entertainment careers post-sports, mirroring paths taken by Naomi Osaka and Rui Hachimura, with implications for athlete branding and long-term monetization.

Their retirement arrives at a pivotal moment for Japan’s sports-entertainment ecosystem. For over a decade, Miura and Kihara were more than athletes — they were reliable ratings anchors for NHK’s year-end特番 (tokubetsu bangumi) specials and frequent guests on variety shows like “それスノ” (Sore Snow!), where their chemistry with Snow Man turned athletic showcases into viral variety moments. Their 2023 appearance on the Snow Man-hosted special drew a 12.4% household rating in Kanto, according to Video Research data — a figure that outperformed many prime-time dramas that season. Now, with their exit, broadcasters face a programming gap in the traditionally strong January-February sports-entertainment slot, a period when networks typically leverage figure skating’s grace and narrative drama to counterpost-holiday viewership slumps.

The Bottom Line
Miura Kihara Snow Man

This void comes as Japanese networks already grapple with declining traditional TV viewership. According to a 2025 Dentsu report, terrestrial TV ratings for sports specials dropped 18% year-over-year, while streaming platforms like Netflix Japan and ABEMA saw a 34% increase in winter sports-related content consumption. Miura and Kihara’s retirement may accelerate this shift, pushing broadcasters to invest more heavily in IP-driven alternatives — reckon anime ice-skating franchises like “Medalist” or K-pop idol specials featuring groups like LE SSERAFIM, whose members have publicly trained in figure skating for variety segments.

Beyond broadcast, their retirement underscores the growing power of athlete-led content creation. Both Miura and Kihara have signaled intentions to pursue careers in skating instruction and ice show production, with Miura already launching a YouTube channel in late 2025 that garnered 500,000 subscribers within three months by blending technical breakdowns with behind-the-scenes vlogs. This mirrors a global trend where athletes like Simone Biles and Nathan Chen use direct-to-fan platforms to maintain relevance and revenue post-competition. As noted by sports media analyst Mika Tanaka of Nomura Securities in a February 2026 interview:

“The retirement of elite athletes like Miura and Kihara isn’t an endpoint — it’s a pivot. Their value now lies in intellectual property: technique, personality, and the ability to translate athletic excellence into digestible, shareable content. Networks that fail to adapt will lose not just viewers, but the next generation of fan engagement.”

The Bottom Line
Miura Kihara Japan

Their departure also resonates within the global figure skating economy, which has seen stagnation in sponsorship growth since the 2022 Olympics. A 2025 Deloitte study on winter sports marketing found that while figure skating retains strong appeal in Asia and Europe, its global sponsorship revenue grew just 2.1% annually from 2020–2024 — lagging behind gymnastics (8.7%) and esports (15.3%). Miura and Kihara, as two of the few Asian pair skaters to break into the sport’s elite tier, represented a rare diversification opportunity for brands like Toyota and ANA, who leveraged their Olympic success in campaigns targeting younger demographics. Their retirement raises questions about whether the ISU can cultivate recent stars capable of matching their cross-market appeal, particularly as youth participation in figure skating declines in Japan — down 22% since 2018 per the Japan Skating Federation’s annual report.

Yet, their legacy may catalyze innovation. In the wake of their announcement, Fuji TV greenlit a new documentary series, “Beyond the Ice: The Rikuryu Effect,” set for release on its streaming platform FOD in late 2026. The series will explore their influence on Japanese youth sports participation and feature interviews with choreographers like Cathy Reed and agents from IMG, who helped navigate their transition into entertainment. As cultural critic Hiroki Azuma observed in a recent Asahi Shimbun op-ed:

“What Miura and Kihara achieved was rare: they made technical mastery emotionally accessible. In doing so, they didn’t just win medals — they expanded the definition of what a Japanese athlete could be in the global imagination.”

As the sports-entertainment landscape continues to evolve, Miura and Kihara’s retirement serves as both an endpoint and an inflection point. Their ability to move audiences — not just with jumps and lifts, but with quiet dignity and infectious joy — redefined what it means to be a winter sports icon in the age of TikTok, and streaming. For fans, the question now isn’t just what comes next for the duo, but what comes next for the entire ecosystem they helped elevate. What do you think their legacy means for the future of athlete entertainers? Share your thoughts below — we’re reading every comment.

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Marina Collins - Entertainment Editor

Senior Editor, Entertainment Marina is a celebrated pop culture columnist and recipient of multiple media awards. She curates engaging stories about film, music, television, and celebrity news, always with a fresh and authoritative voice.

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