This time, it is for teenagers that online banking has paid particular attention by enriching ”SoGé Ado”, Morocco’s first online banking offer dedicated to young people aged 12 to 18.
Launched last April, “SoGé Ado” offers a full range of banking and extra-banking services specifically designed for the youngest, in line with their strong appetite for “intuitive” digital paths that strengthen their autonomy. ”SoGé Ado” also strives to contribute to the financial education of the youngest by familiarizing them on a daily basis with good financial management practices, thus preparing them to become informed and responsible citizens, with the possibility of keeping their bank account when they come of age.
Since its launch last April, ”SoGé Ado” has also listened to young people and is continuing to develop its value proposition with the imminent integration of new services and functionalities. Thus, the young customers of ”SoGé Ado” will benefit from a new extension of services including:
– An electronic payment sticker that can be attached to the young customer’s mobile phone, and thus operate in ”contactless” mode
– A new website that favors and emphasizes educational support for young people in terms of financial management, while presenting a list of new partners and “good deals” able to delight young customers, with leading to substantial reductions.
– The creation of a dynamic of innovative and affinity interactions with young customers and prospects, at the heart of their concerns, with the launch of a dedicated Gaming tournament, the creation of the “KAYN QUIZ” game, to bring the worlds together teenagers from the parent universes and create more complicity between them around a didactic informational approach.