“Dr. Somphon” sets goals for “Year of the Tiger”, lays out 3 strategies to drive “Dhipaya Insurance” to the Next Generation Insurer, raising new innovations Embrace changes in technology and consumer behavior. Ready to move forward with “Dhipaya Group Holdings”, prepare to buy 2 more insurance companies and set up the first insurance technology company in Thailand Raised to be the leading non-life insurance company in ASEAN
Dr. Somporn Suebthawilkul, Chief Executive Officer of Dhipaya Group Holdings Public Company Limited or TIPH, as the President of Dhipaya Insurance Public Company Limited, revealed the operational plan in 2022 that from the changing global situation go Both in terms of technology that has changed rapidly. Covid-19 epidemic Affects consumer behavior that brings technology or new innovations come into use in daily life including the emergence of new diseases that are unpredictable As a result, consumers pay more attention to insurance. for stability and a foundation for living in the new era
from such issues Has directly affected the insurance business sector. But in a crisis there is an opportunity. Therefore, the insurance business must adapt to the changing world situation. by bringing various information that occurred to analyze improve and develop various products to be consistent with each type of risk and with consumer behavior so that the non-life insurance business can expand along with taking care of the lives and properties of the people in the future as well
For the business goals of Dhipaya Insurance Public Company Limited, Dr. Somporn said that in 2022, Dhipaya Insurance will focus on the strategy towards becoming the Next Generation Insurer by implementing proactive policies Groundbreaking Change in all dimensions (advanced change) consisting of 3 main strategies:
1. Creating a cutting edge marketing strategy (Create Cutting Edge Marketing Approach) by focusing on creating an image to be recognized as an innovative brand. Improve communication and reach out to customers by using marketing technology instead of the traditional marketing model. Including innovations of the future with a virtual world (Virtual) connected to the real world including working with business partners To meet the lifestyle of customers in a comprehensive way
2. Designing or creating a new insurance experience for customers (Reinvent Customer Experience)
by Dhipaya Insurance Focus on improving service levels throughout the Insurance Value Chain with technology to meet the needs of customers, consumers and the changing environment in all dimensions. whether corporate customers and retail customers
3. Navigating towards an organization that creates innovation at the level that transforms and disrupts existing businesses continuously and sustainably (Pave the Way for Breakthrough Innovation & Sustainability). The company focuses on being an organization that is continuously innovation-driven. Reinforcing the image of being a leading organization that pays attention to the promotion and development of the country and create sustainable growth along with society forever
And in addition, for the investment plan of Thipha Group Holdings Public Company Limited or TIPH during the rest of the year 2022, Dr. Somphon said that the next step for TIPH is to move forward to create a new dimension for the insurance industry. in Thailand in 3 dimensions by 2022 by accelerating the feasibility study of the acquisition of insurance companies To support the separation of potential insurance business units of the group companies into at least 2 new insurance companies (Spin-Off) this year. in the form of the first 100% digital insurance company in Thailand and the first insurance company Takaful in Thailand including setting up a technology company for 100% insurance business or Technology Company for Insurance Business, the first of Thailand to occur within the year 2022.