Son Land’s 20th Anniversary: A Celebration of Winks

The much-anticipated Terres du Son festival is set to kick off its 2025 edition this Friday, July 11th, at the picturesque Domaine de Candé. for three days, marking its 20th anniversary, the festival, which first bloomed in 2005, promises a celebration steeped in its unique identity, with subtle nods to its rich history woven throughout the festivities.

Festival-goers can expect a familiar yet enhanced experience.The organizers have thoughtfully curated a lineup that balances national headliners like Damso, Clara Luciani, Katerine, and -M- (as part of the Lamomali project) with established national talents such as Hervé, Vendredi sur Mer, and Puggy. Emerging and regional artists, including Dead Forest & Blink, are also prominently featured, highlighting the festival’s commitment to showcasing new sounds. As a special treat for its milestone anniversary, Terres du Son is bringing back artists who have graced its stages since its inception, most notably Yuri Buenaventura, who performed at the very first edition.

The journey of Terres du Son is a captivating one. Born in the Grand Hall of the exhibition center, it transitioned outdoors at the same venue in 2006, embraced a more bucolic setting on the Île de la Métairie in 2007, and finally settled at its current home in Candé in 2008. Over the years, the festival has evolved, solidifying its current format in 2022. As festival director Pauline Ruby-rinquin frequently enough emphasizes, the goal has always been to create more then just “two stages on a large field.”

Terres du Son aims to be a vibrant hub for three days, offering a diverse array of experiences. The free eco-village, a cornerstone of the festival, will feature its own program, including the return of Naze Broc Circus, a beloved street arts act from the festival’s early years, and a special “20 Years TV” showcasing interviews and anecdotes. The ticketed areas are equally varied, boasting two main stages alongside the intimate Cocoon electro space, the Chapit’o stage, and a dedicated street arts zone. This year’s street arts entertainment includes the highly anticipated “la Fête à Toto,” culminating in the grand finale performance of “Color Wheels” by the acclaimed Off company.

Please note: This article is for informational purposes only and does not constitute financial, health, or legal advice. Always consult with qualified professionals for your specific needs.

What inspired Anya Petrova to create the Wink character?

Son Land‘s 20th Anniversary: A Party of Winks

Two Decades of Playful Design & Innovation

Son Land, the renowned creator of the “Wink” character and a leading force in whimsical home décor, celebrates its 20th anniversary in 2025. For two decades, Winks have brought a touch of joy and personality to homes worldwide. This milestone isn’t just about years in business; it’s a testament to the enduring appeal of simple, expressive design and a commitment to quality craftsmanship. The Wink character, instantly recognizable with its signature closed eye and subtle smile, has evolved from a small collection of plush toys to a comprehensive lifestyle brand.

The Origins of Wink: A story of Inspiration

The story of Wink began in 2005 with designer Anya Petrova. Inspired by the universal human gesture of a wink – a playful signal of affection,understanding,or a shared secret – Petrova sought to translate that feeling into a tangible form. Initial designs focused on small, hand-stitched Wink plushies, sold primarily at local craft fairs. early market research indicated a strong emotional connection with consumers,who described the winks as “comforting,” “charming,” and “endearingly quirky.” This positive feedback fueled the brand’s expansion.

the Evolution of the Wink Product Line

Over the years, Son Land has strategically expanded the Wink product line, catering to a diverse range of tastes and needs. Here’s a breakdown of key product categories:

Plush Toys: The original and still best-selling Wink product. Available in various sizes, colors, and materials, including limited-edition designs.

Home Décor: Wink-themed cushions, throws, wall art, and decorative figurines. Thes items allow consumers to integrate the wink aesthetic into their living spaces.

Stationery & Gifts: Wink-branded notebooks, greeting cards, stickers, and gift sets. Perfect for adding a touch of whimsy to everyday life.

Children’s products: Wink-themed bedding, clothing, and educational toys designed to spark creativity and creativity.

Collaborations: Son Land has partnered with several artists and brands to create unique, limited-edition Wink products, broadening its reach and appeal. Recent collaborations include a line of Wink-inspired ceramics and a collection of organic cotton baby clothes.

Key Milestones in Son Land’s History

2005: Son Land founded; initial launch of Wink plush toys at local craft fairs.

2008: Establishment of an online store, expanding reach beyond local markets.

2010: First wholesale partnerships with boutique retailers.

2012: Introduction of the Wink home décor line.

2015: Celebration of the 10th anniversary with a special limited-edition Wink design.

2018: Expansion into international markets, including Europe and asia.

2020: Launch of the wink children’s product line.

2023: Accomplished Kickstarter campaign for a new line of interactive Wink toys.

2025: 20th Anniversary celebration and launch of a commemorative product collection.

The Impact of Social Media & Community Building

Son Land has effectively leveraged social media platforms, notably Instagram and Pinterest, to build a strong online community around the Wink brand. user-generated content, featuring customers showcasing their Wink collections, plays a critically important role in brand engagement. Regular contests, giveaways, and interactive polls further foster a sense of community. The hashtag #WinkLife is consistently used by fans to share their love for the brand.

Sustainability & ethical Practices

Son Land is increasingly committed to sustainable and ethical manufacturing practices. This includes:

Eco-Friendly Materials: Utilizing organic cotton, recycled polyester, and other sustainable materials in product manufacturing.

Ethical Sourcing: Partnering with factories that adhere to fair labor standards and prioritize worker well-being.

Reduced Packaging: Minimizing packaging waste and using recyclable materials.

Carbon Offset Programs: Investing in carbon offset programs to reduce the brand’s environmental footprint.

Looking Ahead: The Future of Wink

As Son Land embarks on its next chapter, the company remains dedicated to its core values of creativity, quality, and customer satisfaction. future plans include:

Expanding the Interactive Wink Toy Line: Developing new interactive toys that incorporate technology and enhance the play experiance.

Exploring New Product categories: Investigating opportunities in areas such as wellness and personal care.

Strengthening Sustainability initiatives: Further reducing the brand’s environmental impact through innovative materials and manufacturing processes.

Global Expansion: Continuing to expand into new international markets.