2023-09-20 06:09:55
On the 20th, Sony announced the domestic model of the Android smartphone “Xperia 5 V”. In addition to carrier models, SIM-free models are also available.
The catchphrase for the Xperia 5 V is “A new smartphone. A new me.” There will also be a promotion featuring the idol group NiziU. Ryu Ochi, General Manager of Mobile Communications Product Planning Department, Sony Co-Creation Strategy Department, and Satoshi Kushita, General Manager of Mobile Business Department, Mobile Biz Headquarters, Sony Marketing, talked about strategies to further attract young people.
Left: Mr. Ochi, Right: Mr. Kushita
Positioning of Xperia 5V
Sony’s Xperia is divided into the flagship model “1” series, premium model “5” series, and basic model “10” series. The company focuses on three aspects of user experience: “shooting,” “viewing content,” and “games.”
The “Xperia 1 V” is already available in the domestic market as a model that “masters” these three, and the Xperia 5 V is positioned as its sibling.
Regarding the Xperia 1 V, whose SIM-free model was released at a price of nearly 200,000 yen, Mr. Ochi said, “Some people said it was a little expensive.” Xperia 5 V, which has the same chipset (Snapdragon 8 Gen 2) and image sensor (Exmor T for mobile) as Xperia 1 V, was launched at an expected price of around 140,000 yen, aiming to approach younger customers as new customers. go.
Xperia 5 V suitable for “pushing”
Equipped with a 3.5mm audio jack, full-stage stereo speakers, and support for LDAC, the Xperia 5 V “sounds great no matter how you listen to it.” Combined with a 6.1-inch display that supports real-time HDR drive, you can enjoy highly satisfying content viewing.
Battery capacity is 5000mAh. Mr. Ochi said confidently, “Many students are having trouble because the battery doesn’t last all day.We have achieved a battery that lasts 50% even after one day of use.”
Collaboration with NiziU for promotion
Regarding the promotion of Xperia 5 V, a web commercial in collaboration with NiziU will be developed mainly on SNS. A special version with “Ending Fairy”, which refers to the members’ extra cuts, will also be distributed randomly.
In addition to exhibiting it as Xperia at the game exhibition “Tokyo Game Show 2023″ that starts tomorrow, the 21st, we will also be holding a new product experience event at the Sony Store, and are working to increase awareness of the Xperia 5 V in various ways. Mr. Kushita commented, “I want to convey the message that this is a smartphone that makes every day more special with a higher-grade experience.”
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