2023-05-01 22:03:49
A study conducted by IFF (International Flavors & Fragrances) and Ircam Amplify shows that the addition of a sound stimuli increases the intention to purchase a perfume online.
The study highlighted the links between hearing and olfactory sense in the online shopping experience. The results show that sound increases the intention to purchase a perfume by 58% on an e-commerce site, and that it creates a deep emotional connection with the perfume.
Beyond perfumery, this association of hearing and smell is also relevant for the home hygiene and beauty sectors.
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