According to Spotify’s annual Loud and Clear report, the music streaming platform tracked more than $11 billion paid out to the global music industry last year, spotlighting a surge in Indian music consumption.
The Multi-Lingual Regional Surge Behind the Billions
The financial figures released in the annual report detail a broader global royalty pool exceeding $11 billion. Within that pool, Indian artists earned a 29% increase in royalties during 2025.
According to regional streaming data, Telugu royalties jumped more than 120% year-on-year. Other language segments saw substantial gains: Marathi rose close to 50%, Bengali grew around 40%, Malayalam climbed over 30%, Hindi hovered near 30%, and Tamil increased by 20%. Haryanvi tracks experienced an exponential trajectory, with streams multiplying nearly seven times between February 2023 and February 2026. Roughly 100 Haryanvi acts now sit inside Spotify India’s top 5,000 artists, prompting Spotify to expand its Radar program to Malayalam this year, following earlier rollouts for Punjabi and Tamil.
Global Export Metrics and Independent Artist Revenue
More than 40% of Indian artists’ Spotify royalties last year originated from listeners outside India.
Global audiences played unfamiliar Indian tracks 12.8 billion times, representing a 14% increase over the previous year. Of the 15 most exported tracks, 11 were independent releases from artists such as AP Dhillon, Karan Aujla, Hanumankind, Anuv Jain, and Kushagra. Meanwhile, high-profile projects like Anirudh Ravichander’s Tamil album Coolie surpassed 100 million streams within 10 days of release.
Financial distribution among creators is also widening. The number of Indian artists generating over Rs 1 crore annually on Spotify rose by 21%, and the tier crossing Rs 5 crore has more than doubled since 2023.
Shifting Consumption Patterns on the Domestic Front
At home, 90% of the tracks featured on Spotify India’s Daily Top 50 were authored by Indian artists. Furthermore, half of the year-end top ten tracks originated entirely outside of film soundtracks. Individual track performance underscored this shift, as Aditya Rikhari’s “Sahiba” held the number one spot in India for over 11 straight weeks.
Cross-border crossover success was also evident as Jasmine Sandlas rode her Dhurandhar tracks to number three on Spotify’s Global Top 200 chart.
