2023-12-16 01:00:00
‘Spring in Seoul’ continues to record audience numbers… Running towards ‘10 million movies’
Anger toward history → 2030 audiences become more enthusiastic
What are the December box office results when competing with ‘Noryang’?
We chat about film issues with film reporter Jeong Ji-eun. ‘It’s a movie issue’
Still from the movie ‘Spring in Seoul’ / Photo = Plus M Entertainment
The movie ‘Spring in Seoul’ gave rise to ‘Spring in the Theater.’ Director Kim Seong-soo’s work ‘Spring in Seoul’, which follows the records of the military mutiny that occurred on December 12, 1979, has become a box office hit faster than before the pandemic in the domestic box office, which was colder than mid-winter weather due to the coronavirus pandemic. The wind is blowing. ‘Spring in Seoul’, which exceeded 8 million viewers as of the 16th, recorded the highest domestic box office score among works excluding the ‘Crime City’ series since 2020. What are the box-office elements unique to ‘Spring in Seoul’?
Still from the movie ‘Spring in Seoul’ / Photo = Plus M Entertainment
◇Historical anger that boils blood → Stimulation of national emotions = ‘Spring in Seoul’ is a work that follows the traces of December 12, 1979, left in director Kim Seong-su’s childhood memories. It contains the urgent process of security commander Chun Doo-gwang (Hwang Jung-min) using private organizations within the military to stage a military rebellion and Lee Tae-shin (Jung Woo-sung), who follows his beliefs as a soldier and fights against him in order to stop the wrongful power. ‘Seoul Spring’, which captures the division of the Korean military that occurred in the middle of Seoul, a huge whirlwind event that changed the flow of future times, made the audience feel helpless and angry.
Next, on main portal sites including Naver, comments from angry netizens poured in along with high ratings, and despite the frustrating and dull narrative with a high so-called ‘sweet potato index’, there was a recognition that we needed to know the historical facts that created many victims. The N-Theater viewing craze heated up the theater district.
Still from the movie ‘Spring in Seoul’ / Photo = Plus M Entertainment
◇MZ was more enthusiastic: “There is no future for a people who forget history” = Additionally, the viewing trend is also noticeable. According to the viewership trend on the main portal site Naver as of 2 p.m. on the 15th, the viewership rate among those in their 40s and 50s was 38%, and that among those in their 20s and 30s was 59%, with the MZ generation responding more enthusiastically than the generation that had personally experienced the historical facts. In particular, the MZ generation is good at going viral, so posts encouraging viewers to watch the movie or videos showing them imitating the characters’ acting or doing heart rate challenges while watching the movie spread rapidly through social media.
Following the audience, even younger generation actors participated in word of mouth through social media. Actress Kim Ji-woo posted a poster for ‘Spring in Seoul’ on her SNS and left the phrase, “It’s been a long time since I spit out all the double curse words I know from watching a movie.” In addition, actress Song Jae-hee also shared an anecdote about her father through her personal SNS. He said, “Every year on my birthday, my father always reminisced about December 11, 1979, the day I was born. As soon as he got home from work with the news that his youngest child was born, he tried to cross the Han River toward Yeongdeungpo Sacred Heart Hospital, but soldiers blocked the bridge, so he couldn’t do it before dawn. “Only then was he able to meet me,” he recalled. She went on to tell a vivid story about the December 12 incident, saying, “I was moved when I thought of my father who must have been anxious to see his newborn son.” This story received great attention from netizens.
Poster for the movie ‘Spring in Seoul’, ‘Noryang: Sea of Death’ / Photo = Plus M Entertainment, Lotte Entertainment
◇ Yi Sun-sin is waiting… Who will win the box office in December when ‘Noryang’ is released? = Behind the success of ‘Spring in Seoul’, there is also an assessment that ‘Spring in Seoul’ was a box office hit because there were not many opponents in theaters in December. The Korean film ‘Single in Seoul’ (directed by Park Beom-soo), which was released at the same time, maintained the top box office rankings in the first week of release, but then gradually fell, and as of the 15th, foreign films ‘The Host’ (directed by Hirokazu Kore-eda) and ‘Napoleon’ (directed by Ridley) Scott), ‘Saw The rating listed on the main portal site also fell out of favor with the public, recording 7 points, which is nearly 2 points lower than ‘Seoul Spring’, which recorded 9 points.
However, on the 20th, ‘Noryang: Sea of Death’, the final chapter of the ‘Yi Sun-shin Trilogy Project’ directed by Kim Han-min, comes to theaters, and ‘Spring in Seoul’ is expected to enter a new phase. ‘Noryang: Sea of Death’ depicts the Battle of Noryang, which includes the death of Yi Sun-sin, a great man who cannot be left out in history. It features prominent actors who have proven their acting skills through various works such as Kim Yun-seok, Heo Jun-ho, Jeong Jae-young, Baek Yun-sik, Lee Moo-saeng, and Lee Gyu-hyung. Additionally, audience expectations are reaching their peak.
In this situation, more attention is being paid to whether ‘Spring in Seoul’ can surpass the threshold of 10 million movies. In particular, there is considerable interest in Jung Woo-sung, who has nearly 30 years of acting experience since his debut in 1994, becoming a ’10 million actor.’ Despite being one of Korea’s top actors who has been active for a long time, he has the pain of never having a movie reach the 10 million mark. Will he be able to overcome the pressure of ‘Noryang: Sea of Death’ and resolve his resentment as a ’10 million actor’? Many people are paying attention to it.
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