The junk food fight: the “Burger Wars”, when rivalries pull marketing up
Out of the most iconic rivalries often spring exceptional performances. If this observation obviously applies to the world of sport, the same applies to that of business. The proof is with the Burger Wars of McDonald’s and Burger King, which gave birth to innovative marketing operations.
Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.
