Starbucks Unveils New Protein Lattes and Cold Foams: What You Need to Know This Month

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September 2, 2025

Starbucks Bets on Protein to Revitalize sales, Modernize Menu

Seattle, WA – Starbucks is aggressively entering the burgeoning protein market with a comprehensive new menu featuring protein-enriched lattes and cold foams. The coffee giant announced the rollout Tuesday,aiming to attract health-conscious consumers and reignite sales growth following a period of slower revenue. The new offerings will be available starting September 29th.

The Rise of Protein Consumption

The move reflects a significant shift in consumer preferences, with demand for protein-rich foods and beverages experiencing a dramatic surge. According to Innova Market Insights, the number of high-protein drink options available globally increased by a staggering 122% between 2020 and 2024. This trend is fueled by perceptions of protein’s benefits, including muscle building, enhanced nutrition, and sustained energy levels. The global protein shake market alone has reached a $6 billion valuation, as reported by beverage Digest.

This isn’t limited to shakes. Social media platforms like TikTok are showcasing a heightened interest in protein-packed meals, and food manufacturers are responding by fortifying everyday items – from potato chips to breakfast cereals – with added protein. General Mills, for example, launched Cheerios Protein in December 2024, boasting 8 grams of protein per serving. PepsiCo also signaled its intent to expand its protein portfolio, with planned “big launches” in the liquid protein sector anticipated later this year.

What’s on the Starbucks Protein Menu?

Starbucks’ new protein cold foams will be available in a variety of flavors, including banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, brown sugar, and a plain option. Each grande drink topped with protein cold foam will provide approximately 15 grams of protein. The protein lattes, crafted with “protein-boosted milk,” are designed to deliver between 27 and 36 grams of protein per serving.

customers can also request 2% milk blended with protein powder in existing milk-based beverages like lattes, iced shaken espressos, and coconut milk Refreshers. Starbucks has yet to announce pricing for the new protein options, though a grande iced latte currently costs $5.95 before tax.

Did You Know? The increasing popularity of protein is linked to a broader wellness trend, with consumers actively seeking foods and beverages that support their health and fitness goals.

Starbucks’ “Back to Starbucks” Plan

This protein-focused menu expansion is a key component of Starbucks’ “Back to Starbucks” initiative, spearheaded by CEO Brian Niccol. The plan aims to revitalize the company’s performance after a period of slower revenue growth. Starbucks Global Chief Brand Officer, Tressie Leiberman, stated that the new drinks “will resonate with our customers.”

Product	Protein Content (approx.)
Grande Drink with protein cold Foam	15 grams
Protein Latte	27-36 grams

Pro Tip: To maximize the nutritional benefits, pair your protein beverage with a healthy snack or meal for balanced intake.

Will this move be enough to reignite Starbucks’ sales? And how will competitors respond to this protein push?

The Long-Term Outlook for Protein-Enriched Foods

The trend towards protein enrichment is expected to continue as consumers become increasingly health-conscious and prioritize nutritional value. market analysts predict sustained growth in the protein supplement and fortified food sectors, driven by factors such as an aging population, rising obesity rates, and increased participation in fitness activities. Companies that can successfully innovate and meet evolving consumer demands will likely be best positioned for success.

Frequently Asked Questions about Starbucks’ Protein Drinks

What is protein cold foam?

Protein cold foam is a light and airy topping for beverages, infused with protein powder. It adds approximately 15 grams of protein to a grande drink.

How much protein is in a Starbucks protein latte?

Starbucks protein lattes contain between 27 and 36 grams of protein,depending on the size and specific formulation.

Can I add protein powder to any Starbucks drink?

Yes, customers can request 2% milk blended with protein powder in most milk-based beverages, including lattes, iced shaken espressos, and Refreshers.

Is the protein in Starbucks drinks plant-based?

Starbucks has not specified the source of the protein currently, but further data may be available upon launch.

When will the protein drinks be available?

The new protein lattes and cold foams will be available at Starbucks locations starting September 29th.

Share this article with your friends and let us know what you think of Starbucks’ new protein drinks in the comments below!

Is the protein source in the lattes genetically modified?

Fuel Your Day: The New Starbucks Protein Lineup

Starbucks has just dropped a game-changer for health-conscious coffee lovers: a brand new line of protein-packed beverages! This month, you can find innovative protein lattes and delightfully textured protein cold foams available at participating locations. These aren’t just tasty treats; they’re designed to help you meet your daily protein goals without sacrificing your Starbucks fix. Let’s dive into the details of these exciting additions to the Starbucks menu.

what’s Inside a Starbucks Protein latte?

The core of these new offerings is a critically important boost of protein.Hear’s a breakdown of what you can expect:

Protein Source: Starbucks is utilizing plant-based protein sources, catering to a wider range of dietary preferences. Specific protein types may vary by location.

Protein Content: Each standard-sized protein latte contains approximately 20-25 grams of protein. This makes it a ample addition to your daily intake, especially beneficial for those focused on fitness or muscle recovery.

Flavor Profiles: Initially, the protein lattes are launching with these popular flavors:

vanilla Bean

Mocha

Caramel

Customization: As with most Starbucks beverages, customization is key! You can adjust milk types (almond, soy, oat, coconut), sweetness levels, and add-ins to create your perfect protein latte. Consider a sugar-free vanilla syrup for a lower-calorie option.

Exploring the Protein Cold Foam Options

Beyond the lattes, Starbucks is also introducing protein cold foam – a lighter, airier way to add protein to your favorite cold beverages.

How it Works: The protein cold foam is blended with your choice of cold brew, iced coffee, or even iced tea. it adds a creamy texture and a protein boost without significantly altering the drink’s overall flavor profile.

Versatility: Experiment with different combinations! A protein cold foam on top of a classic iced latte, a refreshing passion tango tea, or a bold cold brew can create a unique and satisfying experience.

Protein Amount: Each serving of protein cold foam adds approximately 10-15 grams of protein to your drink.

Nutritional Information & Considerations

Understanding the nutritional content is crucial. While these drinks offer a protein boost, they aren’t calorie-free.

Calorie Count: Calorie counts will vary depending on size, milk choice, and any added syrups or sweeteners. A grande vanilla bean protein latte with 2% milk, such as, will likely contain around 250-300 calories.

Sugar Content: Be mindful of added sugars.Opt for sugar-free syrups or reduce the number of pumps to keep your sugar intake in check.

Allergens: Always check the Starbucks allergen information, especially if you have sensitivities to plant-based proteins or other ingredients.

Macronutrient Breakdown: Beyond protein, these beverages also contain carbohydrates and fats. Consider how they fit into your overall daily macronutrient goals.

Starbucks & Health Trends: A Growing Focus

This launch reflects a broader trend within Starbucks towards healthier options. In recent years, the company has expanded its plant-based milk offerings, introduced lower-sugar beverages, and provided more detailed nutritional information. This move aligns with increasing consumer demand for convenient, protein-rich options that support active lifestyles. Starbucks Corp. (NASDAQ: SBUX) is responding to market demands. https://de.m.wikipedia.org/wiki/Starbucks

Practical Tips for Ordering Your Protein Drink

Here are a few tips to maximize your Starbucks protein experience:

1. Use the Starbucks App: Customize your order and view nutritional information directly within the app.
2. Ask Your Barista: Don’t hesitate to ask your barista about the protein source and any potential allergens.
3. Experiment with Flavors: Try different flavor combinations to find your perfect protein drink.
4. Consider Milk Alternatives: Opt for unsweetened almond or oat milk to reduce calories and sugar.
5. Track Your Intake: Use a food tracking app to monitor your protein and calorie consumption.

Frequently Asked Questions (FAQs)

Are these protein drinks suitable for vegans? The protein source is plant-based, but always confirm with your barista to ensure all ingredients are vegan-amiable.

Can I add espresso shots to my protein cold foam? Absolutely! Adding an espresso shot will give you an extra caffeine boost.

Are these drinks available at all Starbucks locations? Availability may vary. Check with your local Starbucks to confirm.

how does the protein taste? The protein is designed to be relatively neutral in flavor, allowing the coffee and other flavors to shine through.

* Is there a limited-time offer for these new drinks? Keep an eye on the starbucks