Morning News Viewership Remains Strong Amid Global Events
news stays strong! Key events boost viewership for Good morning America, Today, & CBS Mornings. Get the latest ratings & demographic insights.">
new York, NY – Amidst a backdrop of significant national and international headlines, including ICE protests and escalating geopolitical tensions, morning news programs demonstrated remarkable stability during the week of June 9, 2025. The latest figures reveal how leading broadcasts navigated a landscape dominated by critical news events.
Morning News Programs See Steady Viewership
Despite the usual summer viewing dips, major morning news shows maintained their audiences. The week’s broadcasts were heavily influenced by unfolding events,demonstrating the public’s reliance on these programs for up-to-date information. Are you tuning in to morning news more often these days?
The confluence of important national and international news stories resulted in steady viewership across the three major morning news programs. Specifically,*Good morning America* on ABC News,*Today* on NBC News,and *CBS Mornings* all benefitted from increased viewer engagement.The question is, how did each fare individually?
Good Morning America Performance
ABC’s *Good Morning America (GMA)* averaged 2.598 million total viewers, with approximately 478,000 in the key A25-54 demographic, according to Nielsen data. While *GMA* remained flat in total viewers compared to the previous week, it showed a +4% gain in the critical 25-54 age group. Year-over-year, however, *GMA* saw a slight decline, down -3% in total viewers and -2% in the A25-54 demo.
Today Show Maintains Top Spot in Key Demographic
NBC’s *Today* show secured the number one position in the A25-54 demographic, attracting 553,000 viewers, while also drawing 2.487 million total viewers. This represents a +2% increase in total viewers and a significant +6% gain in the A25-54 demo compared to the previous week. *Today* exhibited year-over-year growth in the demo, up +3%, even though it was down -4% in total viewers.
CBS Mornings Sees Mixed Results
CBS Mornings reported 1.791 million total viewers and 247,000 viewers in the A25-54 demographic. The broadcast registered a +1% increase in total viewers compared to the previous week but experienced a -13% decline in the A25-54 demo. The year-over-year comparison revealed a -7% decrease in total viewers and a more significant -36% drop in the A25-54 demographic.
Morning News Viewership: Key Metrics Compared
A closer look at the numbers reveals the competitive landscape of morning television.
| ABC (GMA) | NBC (Today) | CBS (CBS Mornings) | |
|---|---|---|---|
| Total Viewers: | 2,598,000 | 2,487,000 | 1,791,000 |
| A25-54 Demo: | 478,000 | 553,000 | 247,000 |
NBC’s *Today* show demonstrated notable strength in attracting the A25-54 demographic, a key target for advertisers, while *Good Morning America* maintained the largest total viewership.
The enduring Appeal of Morning News
Morning news shows have adapted significantly over the years to remain relevant in a rapidly changing media landscape. From the advent of cable news to the rise of digital media, these programs have consistently evolved their formats and content to meet viewer demands. How will morning news evolve in the next decade?
Thay provide a vital service by delivering breaking news, in-depth interviews, and lifestyle segments to a broad audience. Morning news consumption remains a deeply ingrained habit for many, who rely on these shows to start their day informed and prepared.
Frequently Asked Questions About Morning News Viewership
- Why did morning news viewership remain stable?
Morning news viewership remained stable due to significant national and international events, including ICE protests, an airplane crash in India, and escalating tensions in the Middle East.
- Which morning news show had the highest viewership in the A25-54 demo?
NBC News’ Today show secured the top spot in the A25-54 demographic, attracting 553,000 viewers during the analyzed week.
- How did CBS Mornings perform compared to the previous year?
CBS Mornings experienced year-over-year declines, with a -7% decrease in total viewers and a -36% decrease in the A25-54 demo.
- What contributed to the engagement across morning news programs?
Increased viewership engagement was fueled by events such as ICE protests in Los Angeles,a tragic airplane crash in India,and the growing Middle East crisis involving Israel and Iran.
- Did any morning news show experience year-over-year gains?
Yes, NBC’s Today show had gains of +3% in the A25-54 demo compared to the same week in the previous year, being the only morning show with year-over-year gains in either of the measured categories.
- How did Good Morning America perform in total viewers?
good Morning America averaged 2.598 million total viewers,showing a slight decrease compared to the previous year.
What are your thoughts on these ratings? Share this article and let us know in the comments below!
