2023-06-20 03:47:22
— The completion of the acquisition of Podruzhka is a strategically important step for both L’Etoile and Podruzhka. The maximum synergy of two successful perfumery and cosmetic companies will allow us to strengthen the business of both companies in absolutely all directions,” Tatiana Volodina, general director of L’Etoile, said at the time (quote from Forbes.ru).
The arrival of companies such as the federal drogerie network (the Podruzhki format. – Ed.) is always reflected in the regional market, but this largely depends on the speed of network development in the region, experts noted.
– Two stores will not change the market much. But in general, drogeries are growing well now. I think they have development prospects, especially in the current situation, when demand is shifting to a lower price segment, – said Anna Sinyavskaya, head of the Retail direction, partner of the MAResearch agency. “Online sales are also on the rise. Now the main competitors of any network are marketplaces, where the share of sales of beauty and health products is constantly increasing.
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