2023-09-29 20:45:35
This mix would allow customers to find their way around a little to reduce their budget. “If the consumer is smart, he erases inflation because you have gaps of 20% between competitors,” he explains. Within brands, if you follow the right path […] you erase 15 points.”
Concurrence aggressive positive
“Being cheaper or more expensive is first and foremost a political choice, it is first and foremost a desire” assures Michel-Edouard Leclerc. “My parents created the short circuit and instilled in traders the idea that they had the right to get rich and grow but to always put themselves at the service of the consumer, to be socially useful.”
“Accessibility through price is in the Leclerc contract. To exploit the Leclerc panel, you have to be cheaper. As soon as an Aldi, a Lidl, an Action, an Intermarché or a Système U manage to buy less expensively, we question our system” explains Michel Leclerc.
“It’s up to us to be hyper aggressive” approves Thierry Cotillard, the boss of Intermarché. “The inflation we have today among consumers is not the “renego” it is the fact that Leclerc is fighting with Inter, fighting with Carrefour, it is very good and it allows us to lower prices for the consumer.”
Renegotiate to lower prices
At the beginning of September, the government announced that it wanted to change the rules for negotiations between manufacturers and large retailers to bring prices down more quickly. “Advancing these negotiations is a chance to gain three months in the application of lower prices and to benefit consumers” comments Thierry Cotillard who recalls that the distributors had submitted this request to the government and asks to go further far.
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