Vietnam Doubles Down on ‘People-to-People’ Diplomacy as Key to Global Influence – Breaking News
Hanoi, Vietnam – December 29, 2024 – In a significant announcement signaling a shift in strategic focus, Vietnam is placing renewed emphasis on “people-to-people” diplomacy as a cornerstone of its foreign policy for 2025. Deputy Foreign Minister Ngo Le Van revealed the strategy today, highlighting its crucial role in fostering international goodwill, attracting vital resources, and projecting a positive image of Vietnam on the world stage. This comes at a time of increasing global complexity and strategic competition, making soft power and collaborative relationships more important than ever.
From Friendly Exchanges to High-Impact Initiatives
Traditionally focused on cultural exchange, Vietnam’s people-to-people diplomacy is evolving into a powerful tool for achieving concrete national objectives. Van detailed a marked transition from routine friendly exchanges to programs with significant political weight. The “Red Voyage for Youth Research and Study” program, launched with the participation of top leaders including Secretary-General To Lam, President Luong Cuong, and Chinese President Xi Jinping, exemplifies this shift. Similarly, the “65 Years of Vietnamese-Cuban Friendship” campaign resonated deeply with the Vietnamese public, exceeding fundraising goals by a remarkable tenfold – reaching VND656.7 billion.
Delegates at the launch ceremony of the Red Voyage program. (Photo: Thong Nhat/VNA)
Disaster Relief and the Power of Collaboration
The effectiveness of this approach was particularly evident in the wake of recent severe natural disasters. Van emphasized the swift and substantial response from both Vietnamese and international NGOs, demonstrating the strength of established relationships built through people-to-people initiatives. This rapid mobilization of aid underscores the practical benefits of investing in these connections, providing a crucial safety net during times of crisis. It’s a testament to the fact that diplomacy isn’t just about formal agreements; it’s about building trust and fostering a sense of shared responsibility.
Expanding Cooperation: A Focus on Sustainable Development
Beyond disaster relief, Vietnam is actively seeking expanded cooperation with foreign NGOs in key areas aligned with its national priorities. These include green economic development, the circular economy, climate change adaptation, digital transformation, sustainable agriculture, social security systems, and capacity building for local authorities. The government is keen to attract not only financial resources but also technological expertise and innovative management practices. This proactive approach signals a desire to move beyond traditional aid models towards more equitable and sustainable partnerships.

Delegates at the Vietnam-Cuba special edition celebrating 65 years of friendship. (Photo: An Dang/VNA)
Vietnam’s ‘Soft Power’ and Global Image
According to Van, people-to-people diplomacy is a powerful vehicle for projecting Vietnam’s “soft power” – its ability to influence through attraction rather than coercion. By consistently showcasing its commitment to peace, responsible global citizenship, and active integration into the international community, Vietnam is building a strong and positive reputation. This is particularly important in a world increasingly defined by geopolitical tensions and competing narratives. The emphasis on a “peaceful, trustworthy and responsible Vietnam” is a deliberate effort to shape perceptions and build alliances.
Looking Ahead: Strengthening the Foundation for Future Growth
As Vietnam prepares for its 14th National Congress, the government is committed to further developing its people-to-people diplomacy. This includes a comprehensive review of its role in foreign policy, closer coordination between party diplomacy and state diplomacy, and enhanced training for personnel involved in these initiatives. Crucially, the government recognizes the importance of engaging key stakeholders – intellectuals, businesses, youth, and the Vietnamese diaspora – to amplify its message and broaden its reach. The goal is to create a dynamic and adaptable diplomatic strategy that can effectively navigate the challenges and opportunities of the 21st century. Vietnam isn’t just participating in the global conversation; it’s actively shaping it, one connection at a time.
This renewed focus on people-to-people diplomacy isn’t simply a policy shift; it’s a reflection of Vietnam’s growing confidence and ambition on the world stage. By prioritizing collaboration, fostering goodwill, and leveraging its unique cultural strengths, Vietnam is positioning itself as a key player in a rapidly changing global landscape. For more in-depth analysis of international affairs and breaking news, stay tuned to Archyde.com.