Wednesday, September 27, 2023 – 10:37 PM
Within a key session of Her Highness..
Latifa bint Muhammad:
– I learned from my father to overcome challenges with hard work and optimism.
Strengthening the partnership between culture and media is important for developing strong Arabic content that enhances Arab cultural identity.
We are optimistic about the future of culture and creativity in the Arab world, along with the aspirations and promising energies of Arab youth.
– Cultural and creative industries demonstrated the strong presence of the sector during Covid-19.
The creative economy plays an important role in the country’s development system.
DUBAI, 27th September, 2018 (WAM) – Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority, Member of the Dubai Council, stressed the importance of strengthening the partnership between culture and media in the region to develop Arabic content that enhances Arab cultural identity, stressing the pivotal role of the economy. Creative work, which has become a prominent economic sector that contributes to the country’s development system.
Her Highness pointed out that the “Arab Media Forum” represents a valuable opportunity to redefine the concept of culture as a link and a tool for dialogue between different peoples and cultures, and to shed light on this sector with all the creative tools and capabilities it contains, especially since a large part of this role falls on the media, which needs… To cooperate with the sector to correct the concept of culture and put it in its correct place.
Her Highness said during a key session at the Arab Media Forum, which concluded its work today, entitled “Culture and Media… Creative Visions that Shape the Future,” moderated by journalist Faisal bin Hariz, that culture in its conventional sense is the set of societal values, customs and traditions, cultural and social heritage, attitudes and behaviour. And the way of life, pointing out that with time, the scope of culture expanded and became a significant force of influence and change.
Her Highness added that despite the discrepancy in defining the concept of culture, there is no deficiency in understanding this sector, noting that she asked a question in Arabic and English on her Instagram platform, related to defining the concept of culture, and the question included different definitions and choices, and the results showed that The majority of participants chose the correct concept of culture, which combines values, customs, traditions, art, literature, and everything related to that, stressing that the concept of culture today has become broader and more comprehensive.
– A vital and active sector.
Her Highness explained that in the past years, especially during the Covid-19 pandemic, the cultural and creative industries sector has proven its presence as a vital sector that contributes effectively to the development process, which was reflected in the concept of culture, which has increased its comprehensiveness to include creative industries and sectors, such as the arts of all kinds, including music, theatre, cinema, and photography. In addition to media, electronic games, literary works and creativity in various fields, and any industries that depend on elements of thought, innovation, production, distribution, publishing, promotion and services related to creative expression.
– Culture and media.
Her Highness called for the necessity of strengthening the complementary relationship between culture and media, as one cannot be separated from the other, as they are the means of dialogue and intellectual communication between countries. She pointed out the importance of investing and directing them with the aim of conveying the thought and identity of different countries and cultures, in addition to the necessity of activating the role of media professionals and media outlets in delivering the product. Humanitarian and creative, they are an integral part of the thriving cultural and creative scene in Dubai and the Emirates.
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum said: “The Arab region is in real need of purposeful, world-class cultural content that represents Arab thought, reinforces in the hearts of younger generations authentic societal values and principles, and contributes to enhancing the presence of the rich Arab culture in the best way,” noting that the intellectual Today, the Arab League is required to change its tools to be strongly present in the development scene of the Arab region. The tools of media discourse have changed, and it is necessary for intellectuals to keep pace with the new media and communication means to activate their cultural media presence on the regional and international arena.
Her Highness stressed the importance of this change in highlighting the positive and effective roles played by Arab intellectuals and creators, and the role of culture, which today has been liberated from traditional roles and has become an effective creative partner that contributes to the upliftment of societies and enhances the process of economic development.
– The economic impact of the cultural and creative sector.
Her Highness explained that the cultural and creative sector has become a prominent economic sector that contributes to the countries’ development system, pointing to the forward-looking vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him”, regarding the creative economy sector and its increasing importance, and the launch of His Highness Dubai’s strategy for the creative economy, which aims to make Dubai a global cultural center after it succeeded in becoming a global economic center.
– Early passion.
Her Highness spoke about her early passion for culture despite her tendency to study business administration and government work, noting that she was influenced in her childhood by her grandfather, Sheikh Rashid bin Saeed Al Maktoum, may God rest his soul, when he used to take his car and go after the dawn prayer to drive around Dubai while thinking about the future of Dubai. Which was his greatest concern, and he succeeded, may God have mercy on him, in establishing its modern renaissance.
Her Highness added that she grew up loving Dubai while seeing her father, His Highness Sheikh Mohammed bin Rashid Al Maktoum, and her brothers continuing to work day and night for its future and the happiness of its people, which motivated her to make more bids and constituted a great source of inspiration for her.
Her Highness said: “Working for Dubai has always been on my mind, and I noticed my passion for the fields of culture and arts, and I felt a desire to develop this sector, because of my belief in its ability to bring about a real change in society, and my start in this field was from the Dubai Culture and Arts Authority, until it surprised me.” My father, His Highness Sheikh Mohammed bin Rashid Al Maktoum, appointed me as head of the authority, via a tweet on His Highness’s Twitter account, and it was a surprise that made me happy.”
– Pass the challenges.
Her Highness indicated that six months after she assumed the presidency of the Dubai Culture and Arts Authority, the Covid-19 pandemic came, and the world entered the lockdown phase, which posed a challenge to everyone, and created fear for the future of the sector, especially with priority given to other sectors, but as His Highness Sheikh is accustomed to… Mohammed bin Rashid Al Maktoum for overcoming the challenges with hard work and optimism. We were able to make the sector an active part in overcoming the Covid-19 pandemic, after people widely resorted to paying attention to the components of creative industries, such as books, films, literature, electronic games, design and drawing, pointing to the success of the Authority’s team. In contributing to enhancing the role of culture through several initiatives and programs, including creating virtual tours for Dubai museums and introducing cultural tourism.
– Cultural openness and national identity.
Her Highness ruled out that cultural and creative openness would threaten national identity, stressing that we have arrived in space while preserving our identity.
Her Highness also explained the importance of strengthening the national and Arab identity in the hearts of new generations by creating a creative environment that supports talents, while consolidating national and Arab values and concepts in them, in addition to involving young Arab talents in creating and designing the future, making them an active part of positive change, and developing creative cultural content. It reflects our cultural identity and civilizational values to the world, instilling and strengthening cultural values in the hearts of local and Arab young men and women, and investing in young energies and motivating them to create and innovate in various creative fields, as creativity is the language of the future, and our means of ensuring a promising and sustainable future.
– The future of culture and creativity.
At the conclusion of the session, Her Highness expressed her optimism about the future of culture and creativity in the Arab world in light of the ambitions and promising energies we see among Arab youth who possess superior skills in the fields of creativity and innovation, stressing her confidence in the ability of the younger generation to promote culture and creativity.
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