2023-05-03 03:51:42
Bad news for Sunrise customers, who continue to pay the high price of its absorption by UPC. The operator will adapt the basic monthly subscription rates for the Sunrise, Yallo, Lebara and UPC brands on 1is July to take inflation into account.
The price increase of approximately 4% will concern the list prices of subscriptions. For the Sunrise Up subscriptions currently offered, the prices will increase from 0.90 francs to 2.90 francs per sesame. Yallo and Lebara customers will have to pay one franc and 0.95 francs each respectively, according to a press release.
Energy and more…
In his text, the operator in American hands refers to the increase in energy, labor and operating costs. “In 2022, Switzerland experienced its highest inflation rate for 30 years (2.8%). For the current year, a further price increase of around 2.4% is expected”, estimates the operator, which indicates that it will not proceed with further increases by 2025.
What to think? In recent years, telecom prices have continued to fall in Switzerland and internationally, in particular due to ever more efficient equipment and the optimization of processes (and there still seems to be a margin). In addition, a certain competition has forced these companies to drive prices down…
Contrasting developments…
Even if this evolution is justified by the elements mentioned, one can question the substance, because aggressive offers are still current on the side of alternative operators. To what extent would the performance gains made in 2022 and 2023 not be able to compensate for this development?
Moreover, it is interesting to note that not all prices will increase. “There is no price increase for prepaid offers, device installment payments, connection options and fees (mobile calls/data) and We Connect mobile data subscriptions,” says Sunrise. on its website.
Obviously, the idea of losing dust of profitability disturbs at the highest point the leaders of Sunrise UPC and possibly other operators… My comment? Given the recent evolutions in Sunrise UPC’s performance, do not hesitate to play the competition!
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