Superbrands recognizes DDSG Blue Danube as an exemplary brand

2023-10-22 11:10:06

Austria’s largest and most traditional inland shipping company is recognized by an international program for outstanding brand quality.

Vienna (OTS) – For the tenth time, the international organization Superbrands has honored the country’s leading brands. For the first time, the DDSG Blue Danube can be pleased about the recognition, which recognizes an outstanding brand image and a leading position within the industry. Superbrands, founded in Great Britain in 1994, honors the best and strongest brands in 90 countries and has been selecting high-profile brands in Austria since 2013.

„The DDSG Blue Danube is an important factor in tourism value creation in Vienna and a recognized leading nautical company. The traditional company is a driver of innovation with its digital offensive and appeals to successful new and young target groups. The brand stands for nautical tradition, high service orientation and professionalism. The positive brand image is promoted by the competent and hospitable work of the crews“, justified András WiszkidenszkyCEO of Superbrands Austria, received the award.

„The DDSG Blue Danube looks back on over 190 years of history and is firmly anchored in the Vienna and Lower Austria region. It fills us with pride and is a compliment to our entire crew that the international Superbrands program recognizes DDSG Blue Danube for its high brand awareness and excellent reputation beyond the country’s borders“, says DDSG Blue Danube managing director Wolfgang Hanreich.

„This recognition confirms our digitalization course, with which we are significantly increasing the visibility of the brand and steering it towards the future“, says DDSG Blue Danube managing director happily Wolfgang Fischer.

Transparent selection process recognizes the best brands

The first pre-selection for the best brands in this country is made by Bisnode D&B or the market research institute GfK. In a second step, consumers vote for the nominated brands in a national survey. The final decision is made by the high-profile Brand Council. He owns, among other things Tobias Schediwy (GfK) as President, Reinhard Schwarzinger (Creative Club Austria), Günter Thumser (branded goods association), Ulf Schöttl (Retro Novatives), Barbara Rauchwarter (Austria Press Agency), Norbert Lux (Green Brands), Christian Strasser (Retail Marketing), Gergely Teglasy (University of Vienna), Martin Biedermann (ORF), Michael Himmer (Group M), Christian Schölnhammer (Brand+) or Sandra Price (Limbio Group) an.

DDSG Blue Danube is owned 50 percent by Wien Holding and TRAFFIC BUEROS and is a state-awarded training company and a top Viennese training company. Further information on ddsg-blue-danube.at.

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