Sustainable (more) marketing (De Boeck Supérieur “Marketing”, 2022)

2023-09-13 22:00:00
Page 1 to 2: Start pages | Page 3 to 4: David Garbous – Preface | Page 5 to 6: Pierre Volle and John W. Schouten – Foreword | Page 7 to 23: Pierre Volle and John W. Schouten – Introduction: towards a sustainable society | Page 25 to 43: Pierre Volle and John W. Schouten – Chapter 1. The contribution of marketing to business sustainability | Page 45 to 63: Pierre Volle and John W. Schouten – Chapter 2. Rethinking marketing in the light of sustainable development | Page 65 to 97: Pierre Volle and John W. Schouten – Chapter 3. Creating collective value with stakeholders | Page 99 to 141: Pierre Volle and John W. Schouten – Chapter 4. Aligning marketing with the organization’s strategy | Page 143 to 171: Pierre Volle and John W. Schouten – Chapter 5. Building sustainable brand projects | Page 173 to 202: Pierre Volle and John W. Schouten – Chapter 6. Developing sustainable marketing strategies | Page 203 to 245: Pierre Volle and John W. Schouten – Chapter 7. Creating sustainable products, services and experiences | Page 247 to 273: Pierre Volle and John W. Schouten – Chapter 8. Improving societal impacts upstream and downstream of the company | Page 275 to 297: Pierre Volle and John W. Schouten – Chapter 9. Communicating and promoting sustainability responsibly | Page 299 to 300: Pierre Volle and John W. Schouten – Conclusion | Page 301 to 304: End pages.
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