Suzuki Motor (Thailand) Co., Ltd. Organized a meeting of Suzuki dealers across the country under the concept “Driven to Success Revealed the policies and strategies for the year 2023, together with the Best Dealer Award 2022 award ceremony, as well as summarizing the results of the year 2022 after generating 20,083 sales. cars and announced plans to launch new products to increase strength in 2023
Mr. Minoru Amano, President of Suzuki Motor (Thailand) Co., Ltd.D said that in 2022, we experienced another difficult year affected by many unexpected business factors. With the increasing cost of raw materials continuously. As a result, Suzuki has to adjust car prices up. shortage of semiconductor components which affects production As a result, the number of cars for sale was small at that time. But when the situation has improved. Suzuki has driven the sales direction fully. In the past year, Suzuki had sales of 20,083 units, a 10% decrease compared to 2021, confident that the situation would resolve and determined to set sales targets this year at 27,000 units with new product launch strategies and enhancements. Strength of dealer network nationwide
One thing that Suzuki emphasizes on business operations during a crisis. Including building confidence among customers in the Suzuki brand during this difficult time is to offer quality products with good performance at reasonable prices. Including laying the foundation for the service of the showroom and service center to have standard quality. and able to reach consumers covering all areas across the country
in order to continue the way we believe in, to continue on January 25, 2023 Suzuki Has held a meeting of Suzuki dealers for the year 2023 under the concept “Driven to Success Great impetus for success ”with the announcement of the Best Dealer Award 2022, with the main objective being Raising standards of operation in all aspects of Suzuki car dealers. Encourage continuous care and improvement of service And it is a good example of doing business for dealers in Thailand. Demonstrates commitment through repaying customers with sincerity as every customer is a supporter and promotes Suzuki’s image as always.
Mr. Amano added that “Suzuki dealer meeting It is the communication of the Company’s business practices. And for the distributors to exchange ideas in doing business with each other. which when the dealer has solidarity will be able to help each other develop the potential of the service Including personnel within the organization of the distributor to access strategies for taking care of customers with sincerity. and ready to provide the best service to all customers.”
Wanlop Treererkngam, Executive Vice President of Suzuki Motor (Thailand) Co., Ltd. Said for awarding ‘Best Dealer of the Year 2022’ is a confirmation and confidence to customers of the quality of sales service and taking good care of customers who are the Suzuki family. like a trusted partner And be a part of creating happiness for the lives of all customers. The Best Dealer Awards 2022 are as follows:
reward Best of the Best 2022
- Mr. Somchoke Kotmanee, Supanyantakarn Trading Company Limited, Nonthaburi Province
reward Platinum Dealer 2022
- Khun Phubet Thitikritanon, D Four Car City Co., Ltd., Bangkok
- Mr. Sanawut Klangcharoenpongpha, Klang Automobiles Co., Ltd., Nakhon Ratchasima Province
- Mr. Peerapat Sitthiyanurak, Suzuki Hua Hin (Sittiphan) Co., Ltd., Prachuap Khiri Khan Province
- Thanakarn Suwansang, A.N.N. Autosales (2016) Co., Ltd., Narathiwat Province
- Mr. Chayathorn Uthenpattanan, Ar Heng Wattana Co., Ltd., Khon Kaen Province
- Mr. Natthaphon Uttanakhon, Areemit Auto Sales Co., Ltd., Maha Sarakham Province
- Mr. Ekachai Leelacharoenwong, Suzuki Tongcharoen Auto Sales Co., Ltd., Bangkok
- Mr. Pongsawat Yoosamran, Suzuki Indy Bangwa Co., Ltd., Bangkok
- Mr. Kittipong Sakulkoo, Suzuki Jiang Udon Co., Ltd., Udon Thani Province
besides that Suzuki also offers additional awards to dealers such as the 2022 Top Sales Award, the 2022 Highest After-Sales Service Satisfaction Award, and the 2022 Average Sales of Parts for All Products per Service Center. The highest service for the year 2022 etc.
Ms. Wanlop added that Suzuki cooperates with all dealers as an important force in development. In addition to providing good services to customers to achieve maximum satisfaction. By focusing on training employees in professional practice. Cultivate a sense of belonging in order to have a passion for serving customers with pleasure and willingness. It also places great importance on taking care of human resources in all sectors as if they were part of the same family. This is so that employees can work with the company. with a happy feeling No personal concerns, stability and confidence in the organization. which things These have resulted in the feeling of serving customers with sincerity. And like the customer is a Suzuki family as well under the concept “SUZUKI Cause We Care – beyond caring is to understand every need.”
However, with the business strategy that we believe in, in the past 2022, Suzuki was able to generate total sales of 20,083 units, consisting of
- SUZUKI SWIFT 8,641 units
- SUZUKI CELERIO 4,072 units
- SUZUKI CIAZ 1,501 units
- SUZUKI CARRY 3,362 units
- SUZKI XL7 1,925 units
- SUZUKI ERTIGA 582 cars
For the year 2023, with the trend of the economic situation returning to normal situation Suzuki believes that from quality products and gain confidence Including the introduction of new products in order to meet the needs of all customers. to the commitment to elevate the service even further to create the highest satisfaction for customers Therefore confident that it will be able to successfully achieve the sales target of 27,000 units.