“Swiss Tattoo”, or Swiss quality in the skin

Everywhere, the “Swiss made” is a safe bet: nothing transcendent, but a cleanliness in the execution, a five-star finish and an irreproachable quality. This know-how distinguishes the country in many known fields, and it is no different with tattooing. It took a journalist passionate about the needle to draw up this observation in Swiss Tattoo (Helvetiq), a newly published book that will be a landmark in the industry. For eighteen months, Clément Grandjean went to meet professionals, specialists, unearthed incredible archives to draw the portrait and trace the history of a particularly abundant Swiss practice, but which sins a little by humility. Meeting with the author of this first anthology of its kind, at a time when the hashtag #swisstattoo (150k) on Instagram is almost on its way to dethroning #swisscheese (170k).