Bakery Bakery, Switzerland’s Pioneering Vegan Bakery Chain, Sets Sights on 30 Locations
Bakery Bakery, Switzerland’s first fully vegan bakery chain, is charting an aggressive expansion course that will see the company scale up to 30 locations across the country by 2030, according to Bilanz. Founded in 2019 by Lycra Strattmann and Kevin Schmid, the Bern-based enterprise has quickly transformed from a modest pop-up concept into a multi-million-franc business proving that plant-based comfort food can command mainstream commercial success in a country famously devoted to traditional dairy and meat pastries.
From a Single Pop-Up to a Flourishing Enterprise
The journey of Bakery Bakery began with a simple mission: making conscious consumption accessible, easy, and appealing to everyone. What started as an experimental pop-up in 2019 rapidly evolved into an established retail force. According to company background details outlined on the official Bakery Bakery website, the brand currently operates nine dedicated stores supported by a team of over 100 employees. Co-founder Kevin Schmid noted that two additional storefronts are slated to open before the end of the year, bringing the active store count into the double digits.
This rapid physical footprint expansion coincides with a major financial milestone. The company is on track to break the 10-million-franc revenue threshold for the current year.
Scaling the Plant-Based Economy by 2030
Looking toward the end of the decade, the leadership team is betting heavily on sustained consumer demand for vegan alternatives to Swiss bakery staples. As Schmid detailed in coverage highlighted by Bilanz, the strategic blueprint targets a network of 20 to 30 operational branches by 2030. Should these growth markers align with projections, the company anticipates scaling its annual turnover proportionally to between 20 million and 30 million Swiss francs.
This expansion strategy relies on securing high-traffic transit hubs and urban centers, a tactic demonstrated by recent high-profile launches such as their presence in the Bern railway station (Bern BHF).
Redefining Swiss Bakery Traditions
For traditionalists, the idea of a completely plant-based bakery operating on a commercial scale might once have seemed unlikely in a culinary landscape defined by butter-heavy schinkengipfeli and dairy-laden pastries. Yet, Bakery Bakery has successfully bridged the gap between ethical consumerism and indulgence. By offering everything from daily pastries to extensive catering packages for corporate events and private celebrations, the enterprise has normalized plant-based eating without sacrificing the comfort and familiarity expected from a local Swiss bakery.
