2023-07-19 11:39:15
The Taco John’s restaurant, which has held the expression “Taco Tuesday” since its creation in 1989, decided to sell the rights on Tuesday to avoid embarking on a costly legal action, to the delight of rival companies.
“Best Taco Tuesday ever… so far,” restaurant chain Taco Bell tweeted on Tuesday in response to the announcement. You did the right thing, we will do it too.”
On Tuesday, the restaurant from which the phrase “Taco Tuesday” originated announced that it was dropping its defense of the iconic phrase, to avoid the significant legal costs that would have resulted, following Rival company Taco Bell filed a lawsuit last May, according to CNN.
“No one should have exclusive rights to a common phrase,” the channel hammered at the time in a petition filed with the US Patent and Trademark Office.
Since 1989, the Taco John’s company had, on numerous occasions, defended tooth and nail its property by attacking companies that used the expression.
“We’ve always been proud to be the home of ‘Taco Tuesday,’ but paying lawyers millions of dollars to defend our brand just doesn’t seem like the right thing to do,” said Taco John’s CEO. , Jim Creel, in a statement reported by CNN.
Given the abandonment of the legal action, Taco John’s however announced that it would donate US$40,000 to the non-profit organization CORE, which helps restaurant workers who have children.
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