TAG Heuer Revs Up Watch World With New Carrera Day-date collection
NEW YORK — Swiss luxury watchmaker TAG Heuer has unveiled six new models in its Carrera Day-Date collection, blending the brand’s rich heritage with contemporary design, the company announced this month.The collection,slated for release in April 2025,aims to offer versatility and individuality,according to a company statement.
The Carrera Day-Date has long held “an crucial position in the TAG Heuer collection lineup,” revered as a classic timepiece, the company said. The new models aim to elevate the line with refined movements and designs, catering to a wide range of customer preferences.The TAG Heuer Carrera’s connection to motorsports is deeply rooted, exemplified by Formula One legends like Ronnie Peterson, known as “super suede,” and modern champion Max Verstappen. TAG Heuer has long emphasized that seeing Heuer Carreras on drivers’ wrists at the moment of victory solidified the watch’s image as “a symbol of accuracy, achievement and victory,” further indicating “that the TAG Heuer Carrera is a ‘successwatch.’”
Each of the six models boasts unique dials, materials, and straps, designed to suit various occasions. The collection includes a signature blue model with a sunray satin finish and a smoky red opalin dial version for a modern touch. A black opalin dial offers understated elegance,while a black dial with a grain finish adds a sporty element,accented by a red-lacquered center needle and blue details.
Bracelet choices include stainless steel and a blend of satin-finished stainless steel and 18K 5N rose gold. The collection also includes the TAG Heuer Carrera Date Twintime, which features a two-tone flange inspired by the color schemes of vintage racing cars. The GMT hands, reminiscent of those on the TAG Heuer Carrera GMT, pay tribute to the brand’s tradition. Rhodium-coated Arabic numerals enhance functionality, making it ideal for global travelers, the company noted.
The new stainless steel bracelet incorporates a fast-change link system, allowing for easy size adjustments without tools. Leather straps on the black dial model feature light blue linings, offering a fresh aesthetic.
Powering the new collection is the in-house movement TH31, developed exclusively for TAG Heuer in collaboration with AMT. The TH31-02 and TH31-03 (for the Twin Time model) boast an 80-hour power reserve and are backed by a five-year extended warranty. The movements feature a luxurious finish and a “Crown of Victory” engraving on the caseback. According to TAG Heuer, this element “brings victory to the wearer…linking each model of the TAG Heuer Carrera Day-Date with the history of motor racing that Carrera has woven.”
Pricing and Availability
The TAG Heuer Carrera Day-Date collection will be available in April 2025, with prices ranging from ¥599,500 (approximately $3,800 USD) for the WDA2110.FC6614 model to ¥1,265,000 (approximately $8,000 USD) for the WDA2111.BD0001 model featuring the rose gold bracelet.
Opponents of luxury goods spending might say that such timepieces are frivolous expenditures. Though, advocates argue that these watches hold their value, represent notable craftsmanship, and can be passed down through generations as heirlooms. Furthermore, the luxury goods market bolsters local economies through tourism, sales tax, and employment opportunities.
U.S. market implications
The U.S. remains a significant market for luxury watches. According to a recent report by MarketWatch, the American luxury watch market is projected to grow by 5% annually over the next five years, driven by increased disposable income and a growing recognition for high-end timepieces. The introduction of the new Carrera Day-Date collection positions TAG Heuer to capitalize on this growth.
FAQ
What is the power reserve of the new TAG Heuer Carrera Day-Date watches?
The new models feature the TH31 movement with an approximately 80-hour power reserve.
What is the warranty on the TAG Heuer Carrera Day-Date collection?
The watches are covered by a five-year extended warranty.
When will the new TAG Heuer Carrera Day-Date collection be available?
The collection is slated for release in April 2025.
What is unique about the bracelet on the new models?
The stainless steel bracelet features a quick-change link system, allowing for easy size adjustments without tools.* Where can I purchase the new TAG Heuer Carrera Day-Date collection?
The new collection will be available through authorized TAG Heuer retailers and the brand’s official website.
How do the design choices for the new carrera Day-Date collection reflect TAG Heuer’s commitment to modernizing its iconic designs while honoring its heritage?
Table of Contents
- 1. How do the design choices for the new carrera Day-Date collection reflect TAG Heuer’s commitment to modernizing its iconic designs while honoring its heritage?
- 2. Archyde Exclusive: Interview with Jean-Luc dubois, TAG Heuer’s Head of Design, on the New Carrera Day-Date Collection
- 3. The Essence of the New Carrera Day-Date
- 4. Technological and Design Innovations
- 5. market Impact and future Trends
Archyde Exclusive: Interview with Jean-Luc dubois, TAG Heuer’s Head of Design, on the New Carrera Day-Date Collection
Archyde News: Welcome, Jean-Luc, adn thank you for joining us today. We’re thrilled to get an inside look at the new TAG heuer Carrera Day-Date collection.
Jean-Luc Dubois: The pleasure is mine. It’s an exciting time for TAG Heuer, and I’m happy to share the details.
The Essence of the New Carrera Day-Date
archyde News: The Carrera Day-Date is a classic. What was the core philosophy behind updating this iconic timepiece for 2025?
Jean-Luc Dubois: We wanted to preserve the Carrera’s heritage – its motor-sport link, its elegance – while introducing a modern twist. The focus was on versatility, individuality, and incorporating the latest advancements in watchmaking. We understand how classic it is indeed seeing these watches on Formula one racers’ wrists at the moment of victory and the idea that they are linked to motor sport success; we wanted to maintain the link.
Archyde News: The collection features six distinct models. What’s the reasoning behind this diversity in design?
Jean-Luc Dubois: We want to cater to diverse tastes,offering styles for various occasions. From the signature blue with a sunray finish to the sporty black dial with the grain finish and red accents and the models that echo vintage formula race cars, there’s a Carrera Day-Date for every watch enthusiast. Whether you appreciate understated elegance or bold statements, we have something that speaks to you.
Technological and Design Innovations
Archyde News: Let’s talk about the movement. The TH31 movement is exclusive to the collection. Can you elaborate on its specifications and the significance of the “Crown of Victory” engraving?
Jean-Luc Dubois: The TH31, is a testament to our commitment to excellence. AMT created it through a partnership exclusively for TAG Heuer. It boasts an 80-hour power reserve and is backed by a five-year warranty, a mark of our confidence in its reliability. The “Crown of Victory” engraving pays tribute to the Carrera’s connection to motorsports, linking each model to the legacy of achievement.
Archyde News: How do you feel about the new bracelet design?
Jean-Luc Dubois: It is a new addition to the collection, which makes the bracelet easier to size without the need for tools and very customizable for the individual wearer.
market Impact and future Trends
Archyde News: The U.S. market is booming for luxury watches. How will the new Carrera Day-Date collection contribute to TAG Heuer’s presence in the american market, and how do you see luxury watches in general?
Jean-Luc Dubois: the U.S. is a vital market, and we believe the new Carrera Day-Date collection aligns perfectly with the demand for extraordinary timepieces.We will be focusing on the quality of the brand to support sales, and the growth in the US market. Luxury watches have long held their value, and are a symbol of craftmanship and style. They can be passed down through families, a factor which will make the market continue.
Archyde News: a question for our readers: What aspect of the new Carrera day-Date collection excites you the most, and why?
Jean-Luc Dubois: I’d love to no which model resonates most with our readers and what specific features or designs they find most compelling.We aim to engage our customers, so their feedback is always invaluable to TAG Heuer.
Archyde News: Jean-Luc,thank you so much for your time and insights. We’re very excited about the new TAG Heuer Carrera Day-date collection.
Jean-Luc Dubois: Thank you for having me. We’re very excited too!
