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YouTube Leads TV Viewing for 4th Consecutive Month With 12.5% Share in May

by James Carter Senior News Editor
written by James Carter Senior News Editor

YouTube’s Reign Continues: Streaming Officially Overtakes Cable & Broadcast TV

The television landscape has irrevocably shifted. For the first time ever, streaming services collectively command a larger share of viewership than traditional cable and broadcast television, and YouTube is leading the charge. New data from Nielsen’s Media Distributor Gauge reveals YouTube maintained its top spot in May, securing a remarkable 12.5% of total TV viewership – a trend that’s reshaping how we consume entertainment and information. This is breaking news that signals a fundamental change in the media world, and we’re breaking it down for you here at archyde.com.

Streaming’s Historic Milestone: A 44.8% Share

May marked a watershed moment: streaming services, as a whole, achieved a historic 44.8% viewership share. This surpasses the combined reach of cable and broadcast television, a milestone many industry analysts predicted but few anticipated arriving so quickly. YouTube’s performance was instrumental in driving this surge, extending its gains over competitors like Netflix, Disney+, and established media giants. The implications for advertising, content creation, and the future of television are enormous.

The Nielsen Numbers: Who’s Winning (and Losing)

While YouTube continues to dominate, the competitive landscape is dynamic. Here’s a snapshot of the top five streaming platforms based on Nielsen’s May data:

  • YouTube: 12.5%
  • Disney: 10.7%
  • NBCUniversal: 8%
  • Paramount: 7.9% (impacted by the end of major sporting events)
  • Netflix: 7.5%

Interestingly, Paramount saw a dip following the conclusion of the NCAA basketball tournament and The Masters, demonstrating the power of live events in driving viewership. However, even with some demographic declines across most groups (excluding those 65 and older), YouTube’s overall decrease was less pronounced than that of traditional TV, allowing it to further solidify its lead. This highlights a key trend: while older demographics are still engaging with traditional TV, younger audiences have overwhelmingly migrated to streaming platforms.

Beyond the Numbers: The Evolution of Media Consumption

This isn’t just about numbers; it’s about a fundamental shift in how people choose to spend their time. The rise of YouTube, in particular, is fueled by its diverse content library – from user-generated videos and music to live streams and premium content. It’s a platform that caters to a vast range of interests and viewing habits. This is a prime example of how SEO strategies are evolving to prioritize video content. Platforms like YouTube are inherently optimized for search, making them incredibly attractive to both content creators and viewers.

The success of streaming also reflects changing lifestyles. On-demand viewing, binge-watching, and the ability to watch content on multiple devices have become increasingly popular. Cord-cutting – the practice of canceling cable subscriptions in favor of streaming services – continues to accelerate, further eroding the dominance of traditional television. Understanding these trends is crucial for anyone involved in the media industry, from content creators to advertisers.

People watching content on various devices

What Does This Mean for the Future?

The data from Nielsen paints a clear picture: the future of television is streaming, and YouTube is currently leading the way. While Netflix, Disney, and others are investing heavily in original content and expanding their subscriber bases, YouTube’s unique position as a platform for both professional and amateur creators gives it a significant advantage. Expect to see continued innovation in streaming technology, more personalized content recommendations, and a further blurring of the lines between traditional television and digital media. Staying informed about these developments is essential, and archyde.com will continue to provide you with the latest Google News updates and insightful analysis.

As the media landscape continues to evolve, understanding these shifts is paramount. Keep checking back with archyde.com for in-depth coverage of the latest trends in technology, entertainment, and digital media. We’re committed to bringing you the stories that matter, as they happen.

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Technology

Snap’s Q2 Outlook Revised as Economic Concerns Mount; Stock Declines

by Omar El Sayed - World Editor
written by Omar El Sayed - World Editor

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Snapchat Parent Snap Faces Stock Dip Amid Q1 Financials and Cautious Outlook

Table of Contents

The social media giant reports strong user growth but expresses uncertainty about future advertising revenue.





Snap, the parent company of the popular messaging app Snapchat, experienced a dip in its stock value during late trading sessions. This reaction followed the release of its first-quarter financial results, which, while showcasing significant user engagement, also presented a dose of realism regarding future economic conditions.

The company announced that its monthly active users (MAUs) reached an impressive 900 million in the first quarter of 2025. this metric reflects a growing and engaged user base for Snapchat.

However, the accompanying letter too shareholders revealed a cautious stance on providing formal financial guidance for the second quarter. Snap cited prevailing uncertainty surrounding evolving macroeconomic conditions and their potential impact on advertising demand.

“given the uncertainty with respect to how macro economic conditions may evolve in the months ahead, and how this may impact advertising demand more broadly, we do not intend to share formal financial guidance for Q2,” the company stated.

Snap acknowledged that while its topline revenue has continued to grow, the company has encountered headwinds at the start of the current quarter. This has led them to beleive it is prudent to maintain a balance between investment levels and realized revenue growth.

Instead of conventional financial forecasts, Snap opted to update its guidance on cost structure. this includes current investment plans, which are projected at 82 to 87 cents per quarter for each daily active user.

The company’s daily active users (DAUs) saw a considerable increase, rising 9% to 460 million in the first quarter. This growth further underscores the platform’s appeal and reach.

The market’s reaction highlights the delicate balance tech companies must strike between user growth and economic stability,particularly in a climate of advertising revenue dependence.

frequently Asked Questions about Snap’s Financial Update

What were Snap’s main financial announcements for Q1 2025?

Snap reported reaching 900 million monthly active users for Q1 2025,but decided not to provide formal financial guidance for Q2 due to macroeconomic uncertainties.

Why did Snap not provide Q2 financial guidance?

The company cited uncertainty about evolving macroeconomic conditions and their potential impact on advertising demand as reasons for withholding Q2 guidance.

Did Snap’s user numbers grow in Q1 2025?

Yes, Snap reported a 9% increase in daily active users (DAUs) to 460 million in Q1 2025, and monthly active users (MAUs) reached 900 million.

What is Snap’s updated guidance on cost structure?

How might macroeconomic headwinds specifically impact Snap’s advertising revenue in Q2?

Snap’s Q2 Outlook Revised as Economic Concerns Mount; Stock Declines

Revenue Growth Slowdown fuels Investor Anxiety

snap Inc. (NYSE: SNAP) experienced a meaningful stock decline today following a revised Q2 outlook, primarily attributed to escalating economic uncertainties. The social media company, known for its popular Snapchat platform, now anticipates revenue growth will be slower than previously projected. This revision reflects a broader trend of advertising budget cuts across the industry as businesses brace for a potential recession.

Several factors are contributing to this downturn. Increased competition from platforms like TikTok and Instagram Reels continues to siphon user attention and advertising dollars. Furthermore, rising inflation and interest rates are impacting consumer spending, leading brands to reassess their marketing strategies.

Key Factors Impacting Snap’s Performance

Here’s a breakdown of the core issues affecting Snap’s Q2 performance:

Macroeconomic Headwinds: Global economic slowdown, rising inflation, and geopolitical instability are impacting advertising spend.

Increased Competition: TikTok’s continued dominance in short-form video and instagram’s aggressive Reels push are eroding Snap’s market share.

Privacy Changes: Apple’s App Tracking Transparency (ATT) continues to pose challenges for targeted advertising, impacting ad revenue.

Slowing User Growth: While snapchat still boasts a considerable user base, growth has slowed compared to previous quarters. Daily Active Users (DAU) are a key metric investors are watching closely.

Investment in AR & Metaverse: Snap’s ongoing investments in augmented reality (AR) and the metaverse, while potentially lucrative long-term, are currently weighing on profitability.

Impact on Advertising Revenue

Snap’s advertising revenue is notably sensitive to economic fluctuations. Businesses often reduce discretionary spending, like advertising, during times of uncertainty. The company’s reliance on ad revenue makes it vulnerable to these shifts.

Specifically, Snap is seeing:

  1. Reduced Brand Spending: Brands are cutting back on awareness campaigns, opting for more performance-based marketing.
  2. Shift to Performance Marketing: Advertisers are prioritizing campaigns with measurable ROI, potentially favoring platforms with more robust tracking capabilities.
  3. Lower CPMs (Cost Per Mille): Increased ad inventory and reduced demand are driving down the cost of advertising on Snapchat.

Snap’s Response & Future Strategies

Snap is attempting to mitigate these challenges through several strategies:

Focus on Core Snapchat Users: Strengthening engagement within its existing user base through new features and content.

diversifying Revenue Streams: Exploring subscription models and othre revenue sources beyond advertising. Snap+ is an example of this.

Cost Optimization: Implementing cost-cutting measures to improve profitability. This includes slowing down hiring and streamlining operations.

AR & Lens Development: Continuing to innovate in augmented reality, hoping to establish a competitive advantage. The recent Snap! Editor V10.4 release, while focused on a different “Snap,” highlights the importance of dynamic and responsive technology – a principle applicable to Snap Inc.’s AR development.

Expanding Creator Ecosystem: Investing in tools and programs to attract and retain content creators.

Investor Reaction & Stock Performance

The revised Q2 outlook triggered a sharp decline in Snap’s stock price. Investors are concerned about the company’s ability to navigate the challenging economic surroundings and maintain its growth trajectory. Analysts have downgraded their ratings on the stock,citing concerns about revenue growth and profitability.

stock Performance (as of July 13, 2025):

Current Price: [InsertCurrentStockPriceHere-[InsertCurrentStockPriceHere-Note: This needs to be updated with real-time data]

Day’s Low: [Insert Day’s Low Price Here]

Day’s High: [Insert Day’s High Price Here]

Year-to-Date Change: [Insert Year-to-Date Percentage Change Here]

Implications for the Social Media Landscape

Snap’s struggles highlight the broader challenges facing the social media industry. The combination of economic headwinds, increased competition, and privacy changes is creating a more tough environment for growth. Other social media companies, including Meta (Facebook & Instagram) and Pinterest, are also facing similar pressures. This could lead to further consolidation in the industry as companies seek to gain scale and efficiency.

Understanding Snap’s User Demographics

Snapchat’s core demographic remains younger users (Gen Z and Millennials). Understanding this audience is crucial for advertisers. However, attracting and retaining older demographics is becoming increasingly crucial for long-term growth. The platform’s focus on visual communication and ephemeral content continues to resonate with its target audience, but adapting to evolving user preferences is essential.

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Entertainment

Warner Bros. canceled the Black Superman movie for considering it “Too much woke”

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

DC’s Black Superman: A Story Resurrected? From ‘Woke’ Concerns to ‘Elseworlds’ Possibilities

The DC Universe is no stranger to dramatic shifts, but the fate of a Black Superman film, initially championed by acclaimed author Ta-Nehisi Coates and producer J.J. Abrams, has been a particularly turbulent ride. Just as DC celebrates a strong opening weekend for James Gunn’s new Superman, the story of what *didn’t* make it to the screen is resurfacing, sparking debate about representation, creative control, and the direction of one of the world’s most iconic heroes. This is breaking news for fans eager to see a more diverse DC landscape, and a crucial moment for understanding the studio’s evolving strategy.

The “Woke” Backlash and Zaslav’s Vision

In 2022, following the Warner Bros. and Discovery merger, CEO David Zaslav made a controversial decision that sent shockwaves through the entertainment industry: he shelved Coates’ script. Described internally as “too woke” – a term increasingly used as a pejorative for projects prioritizing social justice themes – the film was envisioned as a powerful reimagining of Kal-El, placing him within the context of the American Civil Rights Movement. Coates’ script wasn’t just about a change in skin color; it was about a fundamental shift in perspective, with Superman interacting with historical figures like Martin Luther King Jr. and Malcolm X.

According to reports from The Wall Street Journal, Zaslav sought a more “universal” approach to the character, steering away from what he perceived as an “ideological” direction. This move reflected a broader effort to streamline the DC Universe and appeal to a wider, more “traditional” audience. It’s a strategy that echoes similar debates happening across Hollywood, where studios are grappling with balancing artistic vision and commercial viability in an increasingly polarized cultural landscape.

Val-Zod and the Legacy of Black Supermen

The cancellation wasn’t simply the end of one project; it ignited a conversation about the representation of Black heroes in mainstream comics and film. While Coates’ vision focused on a reimagined Kal-El, DC Comics has a rich history of Black Supermen, most notably Val-Zod, a Kryptonian from a parallel universe. Val-Zod, first appearing in 2014, offers a compelling alternative, embodying the strength and ideals of Superman while existing as a distinctly Black character. Understanding this existing lore is crucial for appreciating the potential depth and complexity that a Black Superman film could bring to the big screen.

A Glimmer of Hope: The ‘Elseworlds’ Route

However, the story doesn’t end with cancellation. James Gunn, co-CEO of DC Studios alongside Peter Safran, has hinted at a possible future for Coates’ script – albeit in a different form. Gunn has suggested the project could be revived as an “Elseworlds” film, a label DC uses for standalone stories that exist outside the main continuity, similar to the success of Joker. This approach allows for greater creative freedom and experimentation, potentially sidestepping the concerns that led to the initial shelving. “If the script is solid and arrives at the right time, the project still has possibilities,” Gunn confirmed, offering a beacon of hope for fans.

The Impact of a Successful ‘Superman’ Launch

The timing of this news is particularly significant. DC’s newly released Superman, directed by Gunn and starring David Corenswet, has garnered positive reviews and a projected $120-135 million opening weekend. With 82% approval on Rotten Tomatoes, the film’s success provides a crucial boost of confidence and momentum for DC Studios. A strong performance at the box office could embolden Gunn and Safran to take more risks and explore bolder, more diverse projects, potentially paving the way for Coates’ Black Superman to finally see the light of day. The success demonstrates that audiences *are* receptive to fresh takes on classic heroes, and that a commitment to quality storytelling can overcome concerns about deviating from established norms.

The future of DC’s Black Superman remains uncertain, but the possibility of an ‘Elseworlds’ adaptation offers a compelling path forward. It’s a story that speaks to the ongoing conversation about representation in Hollywood, the power of diverse storytelling, and the enduring appeal of the Man of Steel. Stay tuned to Archyde for the latest updates on this developing story and all things DC.

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Entertainment

Why everyone loves Pedro Pascal (and why it is not a simple fashion) | The express country

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

Pedro Pascal: The ‘Pascal Effect’ – Why the World is Falling for Hollywood’s New Kind of Leading Man

(archyde.com) – The internet is ablaze, and it’s not just about another celebrity crush. Chilean-American actor Pedro Pascal has ignited a global phenomenon that transcends typical fandom. This isn’t simply about his roles in blockbuster franchises like The Mandalorian and The Last of Us; it’s about a shift in what the world finds attractive and, crucially, what it values in a male figure. This is breaking news because it signals a cultural turning point, and we’re here to unpack why.

(Image Placeholder: Stephane Cardinale / Getty Images – Replace with actual image)

Beyond Handsome: The Redefinition of Masculinity

For decades, Hollywood has largely presented a narrow definition of masculinity: dominant, stoic, and often emotionally unavailable. Pedro Pascal is actively dismantling that archetype. As sexual guidance expert Valerie May points out, “Brad Pitts we have had many.” The appeal of Pascal isn’t rooted in conventional beauty standards, but in something far more profound – his demonstrable tenderness, his ability to connect authentically, and his rejection of hierarchical power dynamics. It’s the emotional vulnerability that’s proving undeniably sexy.

Genre historian Nerea Aresti succinctly puts it: “The game has changed.” A growing number of people, particularly women, are actively seeking partners who are respectful, emotionally intelligent, and capable of genuine connection. Pascal embodies this alternative, offering a refreshing contrast to the outdated models often perpetuated in media and, unfortunately, in real life.

A Life Story That Resonates

Pascal’s appeal isn’t solely performative. His personal history deeply informs his public persona and contributes to his widespread resonance. Born in Santiago, Chile, he experienced exile as a child, a formative experience that instilled a sense of empathy and understanding. He’s also a vocal supporter of his trans sister, a public stance that demonstrates courage and allyship. And, notably, his breakthrough success came after the age of 40 – a rarity in the youth-obsessed world of Hollywood.

This narrative – of overcoming adversity, embracing identity, and achieving success on one’s own terms – is powerfully compelling. It’s a story of resilience and authenticity that resonates with audiences who are increasingly skeptical of manufactured personas.

Political Activism and Using His Platform

Pascal doesn’t shy away from using his growing platform to advocate for causes he believes in. He’s been a vocal opponent of deportation policies and a staunch defender of the LGBTQ+ community. This willingness to take a stand, to align his actions with his values, further solidifies his appeal to a generation that demands accountability and social responsibility from its role models.

Evergreen Insight: The rise of politically engaged celebrities is a growing trend. Audiences are no longer content with entertainers who remain silent on important issues. They want to support individuals who are willing to use their influence to create positive change. This shift reflects a broader societal demand for authenticity and purpose.

The Future of Leading Men?

The “Pascal Effect” isn’t just about one actor; it’s about a cultural shift. It suggests a growing appetite for male figures who are comfortable with vulnerability, who prioritize emotional intelligence, and who actively challenge traditional gender roles. This isn’t to say that the traditional archetype will disappear entirely, but it does indicate that the landscape is changing.

Pedro Pascal’s success isn’t a fluke. It’s a sign of the times, a reflection of a world that’s ready for a new kind of leading man – one who leads with his heart, his empathy, and his unwavering commitment to authenticity. Stay tuned to archyde.com for continued coverage of this evolving cultural phenomenon and the latest breaking news shaping our world.

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