Sports Marketing Wars: Brands, Networks & Politics Collide at Major Events
NBCUniversal reported a complete sell-out of advertising inventory for the Milan Cortina 2026 Winter Olympics, a result driven by a strategy of bundling the Games with Super Bowl LX, according to an announcement made in January 2026. The convergence of major sporting events – the Winter Olympics, Super Bowl LX, and the NBA All-Star Game … Read more