Stagwell Inc. has doubled the size of its central new business team to capture shifting enterprise marketing budgets, according to Chief Executive Officer Mark Penn. Defying industry-wide headcount reductions, the … Read More
Saylor has launched a dedicated creator studio fleet spearheaded by Nneka Enurah Lee, formerly of Amazon (NASDAQ: AMZN) Ads, to scale its creator-led marketing operations. This strategic move highlights how … Read More
Creative leadership in 2026 demands more than abstract inspiration; it requires rigorous structural management. Mastering this transition from maker to executive involves studying specialized texts like John Maeda’s The Laws … Read More
Brandon Cooke, formerly a senior executive at FCB, has officially joined independent agency BarkleyOKRP as its new leader to spearhead strategic market expansion. Succeeding longtime Chief Marketing Officer Jason Parks, … Read More
Omnicom Group (NYSE: OMC) has secured a multi-year extension of its $800 million global media account with Uber Technologies (NYSE: UBER). The agreement consolidates Uber’s media planning and buying remit … Read More
StarKist, the legacy tuna brand, has appointed Tombras as its new Agency of Record (AOR) to modernize its brand image and transform its mascot into a viral asset. This strategic … Read More
WPP (LONDON: WPP) chairman Sir Martin Sorrell warned on 2026-06-11 that holding companies face “structurally challenging exits” amid consolidation pressures, citing Bloomberg reporting on potential Accenture (NYSE: ACN) acquisition talks. … Read More
ADWEEK, in collaboration with marketing agency Code and Theory and voice-AI developer ElevenLabs, will launch an AI-powered radio station, ai.rwaves, to provide live coverage of the Cannes Lions International Festival … Read More
Michael Houston, US President of WPP plc (LSE: WPP), is stepping down to assume an advisory role. The move coincides with a broader strategic reset aimed at accelerating AI integration … Read More
Adcolor, a premier organization for diversity in advertising, is pivoting its 20-year model to a year-round engagement program and a 2027 conference. This strategic shift responds to a volatile legal … Read More
