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Economy

Riskified Partners with HUMAN to Combat Fraud in AI Shopping Agents through Content Writing Expertise

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy 

BREAKING: Riskified and HUMAN Partner to Secure Agentic Commerce, Eyes AI-Driven Shopping Boom

Tel Aviv, Israel - [Date - Based on the provided article's publishing timeframe: Late March/Early April 2024] - Riskified, a prominent eCommerce fraud management platform, has joined forces with HUMAN to equip merchants for the burgeoning wave of AI shopping agents. The alliance launches new tools designed to protect against a potential surge in fraud and abuse as AI agents become increasingly prevalent in eCommerce.

This strategic partnership centers on a trio of innovative solutions aimed at streamlining and securing the integration of AI agents into online retail ecosystems. Key offerings include: a suite of resources allowing buyers to interact with the Riskified platform; "AI Agent Intelligence," which equips merchants to assess eCommerce orders originating from AI shopping agents; and an "AI Agent Policy Builder" tool designed to identify and prevent programmatic return abuse, reseller arbitrage, and promotional abuse.The Rise of Agentic Commerce: A New Era for Retail

This collaboration is not merely a response to current trends; it is a proactive stride into the future of online shopping. The anticipated rise of AI agents represents a paradigm shift, where consumers can move beyond traditional product browsing.Instead of merely scrolling, buyers can engage AI agents, providing a description of their needs and preferences, and receive tailored product recommendations and automated purchasing solutions.

Industry experts predict rapid adoption.Paul van der Boor, VP of AI at Prosus, forecasted earlier this year that AI agents will manage a fifth of all eCommerce tasks in just a year. Moreover, this shift is backed by major players in the digital marketplace. EBay's CEO, jamie Iannone, sees agentic AI as a new channel of revelation and shopping, adding a new dimension to consumer engagement and sales strategies. EBay has already integrated an AI agent, OpenAI's Operator, to connect users with the listings of the company.Evergreen Insights for Merchants:

   Adapt or Be Left Behind: The integration of AI agents is no longer a question of "if" but "when." Merchants must explore adaptation strategies to stay relevant.
   Mitigate Risks Early: early adoption of fraud detection and risk mitigation tools is crucial to building trust with customers and safeguard profit margins.
   Embrace Data-Driven Insights: AI agents can provide invaluable data regarding shopper preferences and behavior. Merchants shoudl apply these insights for refined product offerings and strategic marketing plans.
   Focus on User experience: AI agents provide personalized shopping experiences and can improve the level of engagement and customer satisfaction. Merchants should ensure compatibility with AI agents to support smooth and effective customer interactions.
*   Strategic Partnerships are Key: Collaborations like the one between Riskified and HUMAN provide merchants access to key tools and insights,which lead to better integration and risk mitigation.

Riskified and HUMAN's collaboration is a testament to the changing landscape of eCommerce. By offering merchants the capabilities they need to safely embrace this shift, they are playing a central role in setting the groundwork for a future where AI agents and human buyers work together.
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Technology

Pinterest CEO Highlights Consumer Advantages of AI-Powered Tools

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Pinterest Bets on AI-Assisted Shopping, Not Full Automation, for Now

Table of Contents

SAN FRANCISCO, CA – August 9, 2024 – Pinterest is strategically integrating artificial intelligence (AI) into its platform to enhance the shopping experience, but the company’s leadership believes fully autonomous AI shopping agents are still a distant reality. During the company’s recent quarterly earnings call, CEO Bill Ready indicated that consumer trust and acceptance will take considerable time to develop before users are comfortable relinquishing complete control of their purchases to AI.

Rather of pursuing immediate full automation, Pinterest is focusing on AI-powered tools that assist shoppers throughout their journey. This approach, Ready explained, “meets the user where they are,” providing support and recommendations without requiring a complete handover of decision-making.

“We’re able to take the user much further down that shopping journey assisting them,” Ready stated in the call transcript. Pinterest’s AI is already being leveraged to deliver highly personalized product recommendations based on user taste and style, even from minimal data points. This curation aims to streamline the shopping process and save users time and effort.

the company is seeing “really great early signs” of success with this strategy, and plans to deepen AI integration across its platform, utilizing large language models (LLMs) and agentic capabilities in a user-centric manner.

This strategy aligns with Pinterest’s broader vision of revitalizing the joy of shopping. As Vice President of Design Dana Cho told PYMNTS in May, “Technology has nailed the buying part. Now, we’re bringing the joy back to shopping.”

The Rise of AI in retail: A Long-Term Trend

Pinterest’s approach reflects a wider industry trend. A recent study by PYMNTS Intelligence and Fiserv revealed that 54% of retailers are already utilizing GenAI to analyse transaction data for improved customer segmentation. This demonstrates a clear industry shift towards leveraging AI for personalization and enhanced customer experiences.

However, the report and Ready’s comments underscore that the path to fully autonomous AI shopping is likely to be gradual. While retailers are eager to adopt AI, building consumer confidence in AI-driven purchasing decisions remains a key challenge.

Pinterest’s current strategy – focusing on AI as a powerful assistant rather than a complete replacement for the shopper – positions the platform to capitalize on the growing demand for personalized experiences while navigating the evolving landscape of AI adoption. The company’s emphasis on user-centric design and a frictionless shopping experience suggests a long-term commitment to leveraging AI to enhance, not disrupt, the core Pinterest experience.

How does Pinterest’s AI-powered Multi-Search differ from traditional keyword search?

Pinterest CEO Highlights Consumer advantages of AI-Powered Tools

Revolutionizing Discovery: Pinterest’s AI-Driven Future

pinterest has been steadily integrating Artificial Intelligence (AI) into its platform,and recent statements from CEO Bill Ready emphasize the direct benefits these advancements bring to users. The focus isn’t just on technological innovation, but on enhancing the core Pinterest experience: inspiration, planning, and ultimately, doing. These AI tools are designed to move users beyond simply browsing and towards actively pursuing their passions and projects. Key areas of advancement center around visual search, personalized recommendations, and streamlined shopping experiences.

Enhanced Visual Search Capabilities

Pinterest’s visual search has always been a cornerstone of its appeal. Now, powered by AI, it’s becoming significantly more sophisticated.

Multi-Search: Users can now combine multiple images into a single search query.Wont to find a couch that matches the color of a specific painting and the style of a rug? Multi-Search makes it possible.

Take a Photo, Get Ideas: The “Take a Photo” feature allows users to upload a real-world image – a flower, a piece of furniture, an outfit – and instantly find visually similar Pins and related product recommendations. This bridges the gap between offline inspiration and online discovery.

Improved Object Recognition: AI is enabling Pinterest to more accurately identify objects within images. This means more relevant results, even if your search terms aren’t perfectly precise. For example, searching for “blue dress” will now more reliably surface Pins featuring blue dresses, even if the description doesn’t explicitly mention the color.

These advancements directly address user intent, making it easier to find exactly what they’re looking for, even with vague or visual starting points. This is a major advantage over traditional text-based search engines.

Personalized Recommendations: Beyond the Algorithm

Pinterest’s recommendation engine is undergoing a conversion thanks to AI.It’s moving beyond simply showing users Pins similar to those they’ve previously engaged with.

Understanding User Intent: AI algorithms are now better at deciphering why a user is engaging with certain content. Are they planning a wedding? Renovating a kitchen? Learning a new hobby? This contextual understanding leads to more relevant and helpful recommendations.

Taste Preferences: The platform is learning individual taste preferences with greater accuracy, factoring in subtle cues like color palettes, styles, and even the overall mood of the Pins a user interacts with.

Predictive Recommendations: Pinterest is starting to anticipate user needs before they even search. This proactive approach to inspiration can lead to unexpected discoveries and new project ideas.

This level of personalization isn’t just about showing more relevant Pins; it’s about creating a more engaging and rewarding user experience. The goal is to become an indispensable tool for planning and achieving life goals.

AI-Powered Shopping: From Inspiration to Purchase

Pinterest is increasingly becoming a destination for shopping, and AI is playing a crucial role in streamlining the process.

Shop the Look: This feature allows users to directly purchase items featured in Pins. AI identifies the products within an image and provides links to retailers where they can be bought.

personalized Shopping Recommendations: Based on a user’s browsing history and taste preferences, Pinterest now offers tailored shopping recommendations.

Price Comparisons & product Details: AI is being used to aggregate product information, including price comparisons and detailed specifications, making it easier for users to make informed purchasing decisions.

virtual Try-On (Expanding): While still in development, AI-powered virtual try-on features for makeup and other products are being tested, offering a more immersive and convenient shopping experience.

This integration of shopping directly addresses a key user need: turning inspiration into action. Pinterest is aiming to reduce friction in the purchasing process, making it easier for users to bring their ideas to life.

Benefits of AI Integration for Pinterest Users

The benefits of these AI-powered tools are multifaceted:

Increased Efficiency: Find what you’re looking for faster and with less effort.

Enhanced discovery: Uncover new ideas and inspiration you might not have found otherwise.

Streamlined Planning: Easily organize and plan projects, from home renovations to fashion choices.

Simplified Shopping: Seamlessly transition from inspiration to purchase.

More Personalized Experience: A platform that adapts to your individual tastes and needs.

Practical Tips for Leveraging Pinterest’s AI Tools

Experiment with Multi-Search: Don’t be afraid to combine multiple images in your search queries.

* Utilize “Take a Photo”: Capture inspiration from the real world and instantly find related ideas on Pinterest.

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Technology

HarmonyOS 6 Open to Developers: AI & Cloud Updates

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Huawei Advances Software Ecosystem with HarmonyOS 6 and AI Innovations

Table of Contents

Shenzhen, China – Huawei Technologies today launched HarmonyOS 6, the latest iteration of its operating system, signaling a meaningful push to fortify its software ecosystem. This move comes amidst ongoing US sanctions, further fueling the company’s determination to create self-reliant technologies. The announcement included the unveiling of new artificial intelligence models and the CloudMatrix 384 AI rack architecture.

HarmonyOS 6 Beta Version Rolls Out to Developers

The beta version of HarmonyOS 6 was presented during Huawei’s annual developer conference. A key highlight is the integration of AI agents.Richard Yu Chengdong, Chairman of Huawei’s Consumer Business Group, confirmed that the update is immediately accessible to developers. However,a specific launch date for the general consumer market has not yet been announced.

Did You Know? According to a report by Counterpoint Research in May 2025, HarmonyOS has seen a 35% increase in adoption rate in China over the past year, showcasing its growing popularity within the domestic market.

HarmonyOS Ecosystem Growth Metrics

Huawei reports significant growth in its HarmonyOS ecosystem. HarmonyOS 5 is currently installed on more than 40 distinct device models. Moreover, the platform boasts over 8 million registered developers. The ecosystem now contains over 30,000 applications and “atomic services”-mini-programs that operate without requiring full installation.

Competition in the Mobile OS Landscape

Richard Yu acknowledged that HarmonyOS presently lags behind Apple’s iOS and Google’s Android in terms of worldwide reach and the breadth of application support.
Despite this acknowledgement, huawei emphasizes the strategic importance of its focused app selection.

Yu stated that the top 5,000 apps account for an overwhelming 99.9% of the time users spend on huawei devices. This suggests a strategy prioritizing quality and relevance over sheer quantity.

Pro Tip: Developers looking to leverage the HarmonyOS platform should focus on creating high-impact, frequently used applications to maximize their reach within the ecosystem.

AI Agent Framework for Developers

Huawei introduced the HarmonyOS Agent Framework, a toolkit designed to empower developers. This framework facilitates the creation of AI agents, which are programs capable of performing tasks on behalf of users. The key benefit is that developers can create these AI agents without needing to build or train foundational AI models themselves.

Upon the public launch of HarmonyOS 6, Huawei plans to make available over 50 AI agents.These agents will include contributions from prominent Chinese platforms such as Weibo and Ximalaya, providing a diverse range of functionalities.

harmonyos versus Competitors: A Quick Comparison

Feature HarmonyOS Android iOS
Developer Ecosystem 8 Million+ 24 Million+ 30 Million+
App Availability 30,000+ 3.4 Million+ 2.2 Million+
AI Agent Framework Yes Limited (via apis) Limited (via Siri Shortcuts)

What are your thoughts on the potential of AI agents in mobile operating systems? How do you see HarmonyOS evolving in the next few years?

The Evergreen Potential of HarmonyOS

HarmonyOS represents more than just an operating system; it symbolizes a strategic move towards technological independence. Its success hinges on fostering a robust developer community and delivering unique user experiences. The focus on AI integration and efficient app usage indicates a forward-thinking approach that could reshape the mobile landscape.

Frequently Asked Questions About HarmonyOS

  • What is HarmonyOS 6? HarmonyOS 6 is Huawei’s latest operating system, emphasizing AI and developer-kind tools.
  • What are AI agents in HarmonyOS? These are programs utilizing artificial intelligence to execute tasks for users directly.
  • How many developers use HarmonyOS? The ecosystem boasts over 8 million registered developers currently.
  • What’s the HarmonyOS Agent Framework? A toolkit allowing developers to easily create AI agents without extensive AI model training.
  • How does harmonyos compare? It trails Android and iOS in global reach but is rapidly growing in China.
  • What apps are on HarmonyOS? There are 30,000+ apps and atomic services available for the platform.

Share your thoughts and comments below! How do you think harmonyos will impact the future of mobile technology?

how can developers leverage the Intelligent Agent Framework’s predictive capabilities for personalized user experiences beyond suggesting travel routes?

HarmonyOS 6 Open to Developers: AI & Cloud Updates Revealed

Huawei’s annual Developer Conference 2025 marked a meaningful milestone with the unveiling of HarmonyOS 6. This new iteration focuses on empowering developers with cutting-edge AI and cloud technologies, promising a more integrated and intelligent user experience. This article explores the key features and advancements driving the future of HarmonyOS, providing a detailed look at what developers can expect.Learn about key features, developer tools, and how HarmonyOS 6 will impact the smart device ecosystem.

Key Highlights of HarmonyOS 6

Richard Yu, Executive Director at Huawei, took center stage to introduce the latest advancements. the focus is on seamless integration of AI and cloud services. Hear are some core areas of focus:

  • Intelligent Agent Framework: A new framework designed to enhance the user experience by proactively offering services and information. This AI-powered feature learns user habits and anticipates needs.
  • Enhanced Cloud Integration: Improved cloud capabilities for smoother data synchronization and access across devices.
  • Developer tools: Revamped tools and APIs aim to simplify the advancement process and improve app performance.
  • Faster Performance: Optimized system architecture with a focus on responsiveness and efficiency.

Deeper Dive into the Intelligent Agent Framework

The Intelligent Agent Framework stands out as a defining feature of HarmonyOS 6. This AI driven system is designed to provide a more intuitive and personalized experience. Here’s how it works:

  • Predictive Capabilities: Learns user behavior to anticipate needs. For example, it automatically suggests travel routes based on calendar events.
  • Contextual Awareness: Adapts to different contexts such as location, time, and user activities.
  • Seamless Integration: Functions across various devices, creating a unified user experience across the Huawei ecosystem.

Cloud Advancements: A New Era of Connectivity

The updates to cloud integration in HarmonyOS 6 are designed to improve connectivity and data management across devices. This improved cloud connectivity ensures data consistency and provides users with easy access to their information, no matter the device. This enhanced user experience is a critical focus area for Huawei’s future.

Benefits of enhanced cloud integration include:

  • Improved Data Synchronization: Faster and more reliable data syncing across devices.
  • Enhanced Security: Strengthened encryption and data protection measures.
  • Seamless Access: Easy access to cloud-based services and data from anywhere.

Developer Impact: Tools and Opportunities

HarmonyOS 6 introduces a suite of new tools and APIs aimed at streamlining the app development process. Focusing on optimization, the new SDK (Software Development Kit) and APIs (Submission Programming Interfaces) provide developers with enhanced capabilities.

developer Tools Benefits
Updated SDK Simplified development process, improved app performance
New APIs Access to cutting-edge features, improved device integration
Enhanced Debugging Tools Faster identification and resolution of issues

With these updated tools, developers can more efficiently create applications that take advantage of features like the Intelligent Agent Framework and improved cloud services. This will help to drive innovation.Developers will have access to the developer beta version for testing and developing applications.

the Future of Smart Devices

The introduction of HarmonyOS 6 marks a significant step forward in the evolution of smart devices. With its focus on AI, cloud integration, and developer tools, Huawei is poised to offer a more cohesive and intelligent user experience. This advancement is set to change the way we interact with technology. Through intelligent user experience, Huawei is creating a unified smart device experience.

For more information about HarmonyOS 6 and to access the developer beta, visit the Huawei developer portal. Source: gizchina.com

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Economy

PayPal’s AI-Driven Commerce Strategy

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

PayPal Bets Big on AI to Personalize Shopping & Stay Ahead in Crowded Payments Market

Table of Contents

Paris, France – PayPal is aggressively integrating artificial intelligence (AI) and leveraging its vast data reserves to personalize the shopping experience, aiming to maintain its dominance in the increasingly competitive digital payments landscape. The declaration comes from Diego Scotti, general Manager of PayPal’s consumer group, speaking at the Viva Tech 2025 conference in Paris.

“[AI] is changing commerce as we speak,” Scotti stated, outlining a future where AI agents handle transactions seamlessly, understanding and anticipating individual consumer preferences. this shift is crucial as PayPal navigates a market dramatically different from its pioneering days 25 years ago.

PayPal & Perplexity: A New Era of AI-Powered Shopping

A key component of this strategy is PayPal’s recent partnership with AI-powered search engine Perplexity. Announced in May, the collaboration embeds PayPal as the checkout option for Perplexity’s new shopping features.

“We are going to become the enabler of their AI commerce thru PayPal, because of the data that we have,” Scotti explained. Rather of simply providing links to products,Perplexity users will receive tailored recommendations based on their individual PayPal purchase history,facilitated by an AI agent capable of completing the entire transaction.

“we’re not going to give you a bunch of links.We’re going to give you a nice list of recommendations of products that fit your profile… then you’re going to be able to shop for them right there on the agent,” Scotti detailed. This vision extends beyond a single transaction, with the AI agent learning from each purchase to offer increasingly relevant recommendations.

Data is King: PayPal’s Competitive Advantage

Scotti emphasized that PayPal’s strength lies in the depth of its data. While competitors like banks and credit card companies know where a customer shopped and how much they spent, PayPal knows what they bought – down to the specific SKU, size, and color.

“The banks or any of the credit card networks know that you’ve been to the Nike store and you bought something for $100. What we know is… you got a pair of shoes, it was size 8 american, and it was in color red,” Scotti illustrated.

This granular data allows PayPal to deliver highly personalized experiences,including smart receipts and targeted product recommendations. “Here’s another color you might get… or based on your purchase history here’s another option,” Scotti said, highlighting the potential for increased engagement and sales.

Navigating a Crowded Market: Partnering & Competing

The digital payments landscape is now crowded with options – from Apple Pay and bank apps to FinTech wallets. Sc

How can PayPal’s AI-driven commerce strategy help small businesses optimize their marketing campaigns?

PayPal’s AI-Driven Commerce Strategy: Revolutionizing Online Payments

PayPal’s AI-Driven Commerce Strategy: Transforming the Future of Payments

PayPal is at the forefront of integrating Artificial Intelligence (AI) into its platform, aiming to revolutionize how users interact with online payments and commerce. This innovative approach, often referred to as PayPal’s AI-Driven Commerce Strategy, encompasses a wide range of applications designed to enhance user experience, improve security, and drive business growth. This article will delve deep into the core components of this strategy, highlighting key benefits and practical implementations.

Core Components of PayPal’s AI Strategy

PayPal’s AI strategy is multifaceted, encompassing several key areas:

  • Fraud Detection and Prevention: Using complex AI algorithms to identify and prevent fraudulent transactions in real-time.
  • Personalized User Experience: Tailoring payment experiences, recommendations, and offers based on individual user behavior and preferences.
  • Enhanced Customer Service: Implementing AI-powered chatbots and virtual assistants to provide instant support and resolve customer queries efficiently.
  • Risk Management: Leveraging AI to assess and mitigate financial risks associated with transactions and user accounts.
  • Payment Processing Optimization: Streamlining payment processing to reduce friction and improve the speed and efficiency of transactions.

AI-Powered fraud Detection and Prevention

One of the critical uses of AI at PayPal is in fraud detection and prevention. PayPal’s AI algorithms analyze vast amounts of data to identify suspicious activity. This includes transaction patterns, user behaviors, and account history. Through machine learning models, PayPal continuously improves its ability to detect and prevent fraudulent transactions, safeguarding both merchants and customers. Source

Personalized User Experience with AI

PayPal leverages AI to personalize the user experience. This involves:

  • Personalized Recommendations: Suggesting relevant products and services based on each user’s purchase history and preferences.
  • Tailored Offers: Providing customized promotions and discounts to encourage users to make purchases.
  • Optimized Checkout Flows: Simplifying and streamlining the payment process to make it as user-friendly as possible.

Benefits for Small Businesses and Merchants

PayPal’s AI-driven strategy offers significant benefits for small businesses and merchants:

  • Increased Sales: By providing personalized recommendations and offers, AI helps increase sales and customer engagement.
  • Reduced Fraud: AI-powered fraud detection reduces financial losses and protects business reputations.
  • Improved Efficiency: Automated customer service and streamlined payment processes save time and resources.
  • Enhanced Customer Insights: AI provides valuable data-driven insights into customer behavior, enabling businesses to make informed decisions.

Real-World Examples

A small e-commerce business utilizing PayPal reported a reduction in fraudulent chargebacks and saw an uptick in sales after implementing AI-driven recommendations. Another example is the use of AI-powered chatbots to handle a surge in customer inquiries during peak shopping seasons, ensuring prompt and efficient customer support. Thes applications highlight the practical and tangible benefits of AI in commerce.

Practical Tips for Businesses Leveraging PayPal’s AI

  • Optimize Product Data: Ensure your product data is comprehensive and well-structured to enable effective AI-driven recommendations.
  • Monitor Customer Interactions: Pay close attention to customer feedback to improve the performance of AI-powered customer service tools.
  • Leverage Analytics: Regularly review your sales data and AI-driven performance metrics to understand what’s working and what needs adjustment.
  • Stay Updated: Keep abreast of PayPal’s AI-driven developments to take advantage of new features.

The Future of AI in Payments

The future of payments is undeniably intertwined with AI.As AI technologies continue to evolve,we can expect to see even more sophisticated fraud detection,highly personalized experiences,and even more seamless payment processes. The evolution of AI in commerce is not just a trend, but a essential shift in how business is conducted.

AI Request Benefit
Fraud Detection Reduced Financial Losses
Personalized Recommendations Increased Sales
Customer Service Chatbots Improved Customer Satisfaction
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