A shift in focus from marketing activity to revenue generation is gaining traction within B2B sectors, according to marketing consultant Sascha Albrink. Albrink, who has over 23 years of experience in B2B marketing and sales, argues that traditional marketing metrics often fail to demonstrate a direct impact on company income.
Albrink’s approach centers on “Revenue Marketing,” a strategy detailed in his book, “Think Marketing Revenue.” He contends that measuring marketing success solely by activities like social media engagement or lead generation provides an incomplete picture. The emphasis, he asserts, should be on quantifiable revenue outcomes.
The Rocking Sales blog, a platform for sales professionals, recently featured a profile of Sarah Schlosser, Head of Marketing at IT company netgo, highlighting a career trajectory built on sustained contributions rather than frequent job changes. This profile, published on February 18th, implicitly supports the idea of long-term strategic focus, a principle that aligns with Albrink’s revenue-centric marketing philosophy.
Hermina Deiana, editor-in-chief of the Rocking Sales blog, has received positive feedback from professionals who have been featured on the platform. Mirjam Berle, an expert in crisis communication and coaching, praised Deiana’s “interest and appreciation,” noting that her contribution to the blog effectively conveyed her expertise. Vera Peters, an entrepreneur and speaker, highlighted Deiana’s ability to “make people shine” through attentive listening and thoughtful wording. Lily Mizani, founder and CEO of Lakshmi Grace GmbH, likened Deiana to “the German Oprah,” emphasizing her ability to create a comfortable and supportive environment.
Patric Weiler, Director EMEA/APAC at OTRS AG, described his exchange with Deiana as “inspiring and invigorating,” emphasizing the ease of open communication. These testimonials suggest a growing demand for platforms that showcase professional expertise and facilitate meaningful dialogue within the sales and marketing community.
A guideline on the treatment of patients with severe/multiple injuries, published in the European Journal of Trauma and Emergency Surgery in 2018, details a Level 3 guideline development process. Even as seemingly unrelated, this publication underscores the importance of structured, evidence-based approaches to complex challenges – a methodology that Albrink’s Revenue Marketing framework also embodies.
The University of Louisville announced a Hall of Fame event on February 23rd, 2026, as noted in recent social media posts. This event, while unrelated to the core subject, demonstrates the ongoing use of social media for announcements and engagement, a channel that Albrink’s approach seeks to optimize for revenue generation.