the identity of the performer for the Apple Music Super Bowl LXI Halftime Show is still a closely guarded secret, with NFL officials confirming that the decision rests with Jay-Z’s entertainment company, Roc Nation. Commissioner Roger Goodell revealed on Wednesday that the league is awaiting an announcement from Roc Nation, stating, “It’s in his hands. I’m waiting for the smoke to come out.”

Super Bowl LXI Set for California

Super Bowl LXI is scheduled to take place on February 8 at Levi’s Stadium in Santa Clara, California. The highly anticipated halftime performance is expected to draw a massive global audience, continuing the tradition of showcasing some of the world’s biggest musical acts. The Super Bowl consistently ranks as one of the most-watched television events annually.

Taylor Swift‘s Busy Summer

The anticipation surrounding the Halftime Show announcement coincides with a particularly eventful period for singer Taylor Swift. She recently publicized her engagement to Kansas City Chiefs tight end Travis Kelce. Swift is also preparing for the release of her twelfth studio album, The Life of a Showgirl, slated for release on October 3.

Kelce celebrates Engagement

Travis Kelce openly discussed the widely publicized engagement during a recent episode of his podcast, New Heights. He expressed his joy saying, “It’s been really fun telling everybody who I’m going to be spending the rest of my life with.”

Chiefs Season Kickoff in Brazil

Kelce and the Kansas City Chiefs will begin their regular season on Friday, September 6 against the Los Angeles Chargers in São Paulo, Brazil.This marks the first NFL game played in Brazil, further expanding the league’s international reach. The NFL has seen a steady increase in its international viewership over the past decade, with significant growth in markets across Europe and Latin America.

Event Date Location
Super Bowl LXI February 8, 2026 Levi’s Stadium, Santa Clara, California
taylor Swift Album Release October 3, 2025 Worldwide
Chiefs vs. chargers September 6, 2025 São Paulo, Brazil

Did You Know? Roc Nation took over the production of the Super Bowl Halftime Show in 2020, bringing a new level of artistic vision and cultural relevance to the event.

Pro Tip: Keep an eye on roc Nation’s social media channels and official NFL announcements for the latest updates on the Super Bowl LXI Halftime show performer.

Will Taylor Swift’s busy schedule allow her to take the Super Bowl stage? What impact will the Halftime Show artist have on Super bowl LXI ticket sales and viewing figures?