Benoit Verdier

Breaking: Ex Nihilo Unveils Blue Talisman in Paris,A Scent Built Around Blue Luck and Jewel-Driven Craft

In a misty paris morning,a discreet press-day unveiled Blue Talisman,the jewel-inspired fragrance from Ex Nihilo. The event, held in a quiet alley of the city’s artful heart, brought together the brand’s co-founders, a master perfumer, and global media to recount the perfume’s identity, genesis, and evolving story.

From its outset, Blue Talisman has been pitched as more than a scent. the brand frames it as a symbolic object rooted in Place vendôme’s refined luxury,balance,and the world of high jewelry. The color blue is presented as a beacon of luck, turning the fragrance into a portable talisman for its wearer.The bottle and narrative align with Ex Nihilo’s broader philosophy of modern luxury—crafted materials,creative freedom for perfumers,and meticulous attention to detail.

Perfumer Jordi Fernández described Blue Talisman as an intuitive yet layered fragrance. Rather than stacking many ingredients, it relies on a small set to preserve each component’s individuality. On first spray, pear and bergamot burst forth; over time, orange blossom and jasmine emerge, followed by a depthful base of Australian sandalwood and vanilla. This design yields a single fragrance that unfolds in distinct stages, akin to viewing a gem from multiple angles to notice new facets.

After the press day, attendees gathered at Galerie Joseph for a private dinner where Justin Wyler’s installation, “Projection,” offered a visual extension of the scent. The work—an intersection of light, glass, and shadow—mirrored Blue Talisman’s multi-layered, luminous experience. ex Nihilo emphasizes “organic collaboration,” seeking partnerships that respect each artist’s identity rather than pursuing fame alone.

Beyond the immediate spectacle, the brand’s co-founders spoke of Blue Talisman as a celebration of moments rather than a marketing stunt. The sense of blue luck is framed as a journey the wearer experiences over time, echoing the brand’s belief that luck is something discovered as senses open and perception deepens.

timeline of the Blue Talisman journey

the Eau de Parfum was released in 2023 to mark the tenth anniversary of Ex nihilo.A more intense variant, Blue Talisman Extrait de Parfum, followed in September 2025, expanding the scent’s spectrum. A Paris press event in November 2025 offered deeper insight into the scent’s identity and how it fits within the brand’s luxury craft.

Key moments and insights from the Paris event

Placed against Place Vendôme’s architectural clarity, Blue Talisman emerges as a fragrance that merges the precision of high jewelry with the intimacy of aroma. co-founders described the scent’s identity as a reflection of a world where luxury is defined by craft, not excess. The collaboration with artist Justin Wyler and his projection installation emphasized the interplay of light, glass, and pigment—mirroring how the fragrance reveals new aspects as it travels on the skin.

The team underscored a philosophy of authentic partnership. Instead of celebrity-driven collaborations, Ex Nihilo seeks artistic alignments that resonate with the brand’s values—sharing a vision of contemporary luxury anchored in material excellence and creative freedom.

evergreen takeaways for luxury fragrance enthusiasts

Blue Talisman illustrates a trend in modern perfumery: fewer ingredients, more space for each component to breathe, and a layered experience that unveils itself over time. The scent’s bright,pear-forward opening gives way to a multifaceted core,closed by warm woods and vanilla. This design encourages a longer, evolving relationship with the wearer, rather than a single, dominant first impression.

For luxury brands, the Paris event highlights how fragrance can act as a cultural object. The convergence of perfume, architecture, and contemporary art creates a narrative that extends beyond the bottle. The emphasis on organic collaboration signals a broader industry move toward partnerships that honor artistic integrity and brand philosophy.

As the journey with Blue Talisman continues,readers are invited to consider how a fragrance can reflect a place,a craft,and a moment in time—while remaining a personal experience that unfolds with every wear.

would you welcome more collaborations that fuse perfume with contemporary art? How do you think such partnerships change the way we perceive luxury fragrances?

What element of a fragrance would you judge first: its opening impression, its evolving heart, or its lasting base? Tell us in the comments below.

Share your thoughts and join the conversation about how Blue Talisman blends jewelry aesthetics with fragrance into a timeless luxury experience.

For more on Place Vendôme’s influence on fragrance design, see Britannica’s overview of Place Vendôme.