A new trend is sweeping across TikTok, prompting both amusement and debate. Dubbed “Chinamaxxing,” the phenomenon involves users, many of whom are non-Asian, playfully adopting and showcasing habits traditionally associated with Chinese culture. From consistently drinking hot water to favoring rice or congee for breakfast and even indulging in foot baths, participants are documenting their “transformation” into becoming “Chinese” online, sparking a conversation about cultural appreciation versus appropriation.
The trend, which gained traction in January, is characterized by lighthearted posts and videos using phrases like “you met me at a very Chinese time of my life” and “transforming into a Chinese baddie.” While seemingly innocuous, “Chinamaxxing” has ignited discussions about the complexities of cultural representation and whether the trend fosters genuine understanding or reduces rich traditions to superficial symbols. The rise of this online trend highlights the significant influence of platforms like TikTok in shaping cultural perceptions among Gen Z.
The Origin of the Trend
The trend is largely attributed to Sherry Zhu, a 23-year-aged Chinese American TikTok influencer. On January 15, Zhu posted a video that quickly went viral, amassing over 530,000 likes and 3.1 million views as of February 25, 2026. In the video, Zhu jokingly stated, “As a Chinese baddie myself, I’m here to tell you that the minute you turn Chinese, you’re coming with us to hotpot.” She continued, “I tell you to drink your hot water, I tell you to wear the house slippers, this is part of the culture.”
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Cultural Appreciation or Appropriation?
The emergence of “Chinamaxxing” has prompted a nuanced debate. Some analysts argue that increased visibility of Chinese culture, even through playful trends, is ultimately beneficial. They suggest that any form of engagement, even if superficial, can spark curiosity and lead to greater understanding. While, others caution against the potential for misappropriation, particularly given the historical context of discrimination faced by Asian communities. The concern is that reducing complex cultural practices to easily digestible trends risks trivializing their significance and perpetuating harmful stereotypes.
As Her World Singapore reports, Gen Z is increasingly engaging in public conversations about spending and consumption, with a growing trend of “deinfluencing” – questioning the necessitate for purchases. This suggests a broader shift towards conscious consumption and a more critical approach to online trends, which could influence how “Chinamaxxing” evolves.
Gen Z and the Digital Landscape
The popularity of “Chinamaxxing” underscores the power of Gen Z as a driving force in online culture. Defined as those born between 1997 and 2012, this generation is deeply immersed in the digital world and adept at navigating platforms like TikTok, Instagram, and YouTube. According to Impossible.sg, Gen Z comprises roughly 20% of the world’s population and is reshaping how brands engage with audiences. Their ability to create trends and foster communities online makes them a significant cultural influence.
Singapore, like many other nations, has seen a rise in Gen Z influencers who are shaping trends across various niches, from fashion and beauty to lifestyle and entrepreneurship. These influencers, such as Zakeerah Z. (@itsmezakeerah), are leveraging their online presence to connect with their peers and promote various products and ideas. The influence of these digital natives is undeniable, and their impact extends beyond social media into the realm of marketing and consumer behavior.
What’s Next for ‘Chinamaxxing’?
It remains to be seen whether “Chinamaxxing” will evolve into a more meaningful exploration of Chinese culture or fade away as quickly as it emerged. The trend’s longevity will likely depend on how it is navigated by both participants and observers, and whether it can move beyond superficial imitation towards genuine appreciation and understanding. As cultural trends continue to proliferate online, it is crucial to engage in critical discussions about representation, appropriation, and the responsible use of social media.
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