Breaking: Da Nang Sets Sights on Record Tourism with 2025 Surge and 2026 Expansion Plan

Da nang’s tourism leadership announced a bold rebound beyond pre-pandemic peaks, with 2025 projections pointing to a dramatic rise in overnight visitors, international arrivals, and revenue.The city aims to welcome more than 17.3 million overnight guests in 2025, a 15% increase over 2024.

Officials expect international visitors to reach over 7.6 million in 2025, up 25% from the previous year, while domestic travelers are anticipated to total around 9.7 million, an 8% rise.Industry cash flow is forecast to surpass VND 60 trillion in 2025, signaling a strong recovery across accommodation, dining, and travel services.

Remarkably, the 2025 forecast shows da Nang’s tourism rebound surpassing the city’s 2019 peak, when more than 8.6 million visitors generated roughly VND 31 trillion in revenue. City leaders emphasize the momentum is sustained and expanding beyond the Covid-era lull.

Da Nang’s tourism blueprint for 2025 centers on high-margin segments such as MICE tourism, golf, and luxury beach resorts. The city also aims to deepen ties with visitors from the Middle East and CIS countries,including Kazakhstan and Russia,while maintaining a strong home-market base.

New and resumed international connections are a cornerstone of the plan.By 2025, Da Nang intends to operate 26 regular routes, with 18 international connections. Notable additions include Osaka, Yangon, and the Dubai-Da Nang corridor, underscoring a broader strategy to diversify markets and strengthen regional linkages.

Truong Thi Hong Hanh, director of the Department of Culture, Sports and Tourism, highlighted tourism as a luminous spot driving socio-economic progress and noted double-digit growth in recent years.Yet she warned that ongoing challenges persist, including management gaps following Da Nang’s administrative merger with Quang Nam Province, which has caused uneven implementation of policies and slowed project execution.

Tourism projects remain a work in progress, with some initiatives in water-based and inland tourism still underdeveloped. Officials say continued efforts are needed to accelerate product progress and close capacity gaps that hinder competitiveness.

Aim Higher: The 2026 Vision

Looking ahead to 2026, Da Nang has pinned its strategy on enduring, high-quality tourism. The city targets 19.1 million overnight visitors, including 8.7 million international travelers, and aims to generate roughly VND 70 trillion in tourism revenue.

The plan emphasizes product diversification, service quality improvements, and capacity-building. Digital conversion and enhanced regional and international connectivity will play pivotal roles as Da Nang positions itself as a premier tourism, events, and service hub in Southeast asia.

Authorities also anticipate hosting more than 50 major events in 2026, including cultural festivals, food tours, international film and arts events, and industry forums. These initiatives are designed to amplify Da Nang’s appeal as a safe,hospitable,and high-quality destination on the world stage.

In parallel, leaders are pressing for strategic market expansion into India, the Middle East, the United States, and other growing regions, while looking to reopen and broaden air links from Nagoya, New Delhi, Mumbai, Australia, and Indonesia. Long-term charter flights linking Central Asia and Russia are part of the long-range connectivity plan.

Da Nang’s trajectory reflects a broader regional rebound in tourism, with the city aiming to harness sustainable growth to support jobs, investment, and cultural exchange while preserving its natural assets for future visitors.

What route or experience would draw you to Da Nang in 2025 or 2026? Which new connection would most influence your travel plans?

Share your thoughts and plans in the comments below – and stay tuned as Da Nang’s tourism story develops with more routes, events, and opportunities on the horizon.

Evergreen Takeaways for Long-Term Readers

Da Nang’s rebound demonstrates how strategic route development, diversified tourism products, and targeted marketing can accelerate recovery after large-scale disruptions. For travelers, the evolving network means greater access to Southeast Asia’s coastal city experiences, while for policymakers, the emphasis on sustainable, high-quality offerings provides a blueprint for balancing growth with resilience and community benefit.

As global travel norms continue to shift, Da Nang’s focus on MICE, golf, luxury beach resorts, and regional connections offers a template for other destinations seeking to rebuild momentum while maintaining responsible tourism practices.

What factors would you consider most vital when deciding whether to visit a rapidly growing hub like Da Nang in the coming years?

Share this breaking update with fellow travelers and policy watchers, and tell us how Da Nang’s expansion could influence your travel plans.