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Google’s AI Mode Rolls Out to New Languages,Expanding Global Reach

Mountain View,California – September 8,2025 – Google is dramatically expanding the availability of its Artificial Intelligence Mode,bringing the cutting-edge,AI-powered search experience to users in five additional languages. The move signifies a major step in the tech giant’s efforts to redefine how people access data online,making searching more intuitive and comprehensive.

Expanding linguistic Support

Initially limited to English for over half a year, google’s AI Mode now supports Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This expansion follows a phased rollout that began in the United States, then extended to the United Kingdom and India. Last month, the AI-powered feature became available in 180 new markets, but only for English-language users.

Hema Budaraju,Vice President of product Management at Google Search,stated that this expansion is intended to empower more individuals to utilize AI Mode for complex queries in their native language,while concurrently enabling more in-depth web exploration.

How AI Mode Works

Launched in March as an exclusive experiment for Google One AI Premium subscribers, AI Mode represents Google’s response to the growing field of AI-driven search platforms, including competitors like Perplexity and OpenAI’s ChatGPT Search. The feature is built upon a customized version of the Gemini 2.5 model, boasting both multimodal capabilities – handling text, images, and more – and refined reasoning skills.

Did You Know? Gemini 2.5 is Google’s most advanced AI model, capable of understanding and generating content with remarkable nuance and accuracy.

Agentic Features and Future Plans

In August,Google enhanced AI Mode with “agentic” features,enabling the system to autonomously perform tasks like securing restaurant reservations. Plans are underway to integrate support for scheduling local service appointments and acquiring event tickets. Currently, these advanced capabilities are restricted to Google AI Ultra subscribers in the United States and are accessible through the “Agentic capabilities in AI Mode” experiment within Google Labs. A Google AI Ultra subscription costs $249.99 per month.

Feature Availability Subscription Required?
AI Mode (Basic) Hindi, Indonesian, Japanese, Korean, Brazilian Portuguese, English No
Agentic Features United States Google AI Ultra ($249.99/month)

The Path to Default Integration

Currently, users can access AI Mode through a dedicated tab on the search results page or by using a button within the search bar. However, Google DeepMind’s Group Product Manager, Logan Kilpatrick, recently indicated that the company is actively working towards making AI-led search the default experience “soon”.

Pro Tip: Experiment with complex, multi-part questions in AI Mode to see how it differs from traditional search. For example, instead of searching “best Italian restaurants near me,” try “Find highly-rated Italian restaurants near me that are open late and have outdoor seating.”

Addressing Concerns About Search Traffic

The introduction of AI-powered features like AI Mode and AI Overviews has sparked debate about their impact on website traffic. Google has firmly denied claims that these features are detrimental to website visibility, asserting that they are designed to enhance, not hinder, the search experience.

The Evolution of Search

The evolution of search is a continuous process. From the early days of keyword matching to the current era of semantic understanding and artificial intelligence, search engines constantly adapt to meet user needs. AI Mode represents a significant leap forward, moving beyond simply providing links to offering synthesized answers and proactive assistance. The future of search is likely to be increasingly personalized, conversational, and integrated with other digital tools and services.

Frequently Asked Questions About Google AI Mode

  • What is Google AI Mode? Google AI Mode is an AI-powered search experience that generates answers using artificial intelligence and various sources on the web, rather than simply providing a list of links.
  • Which languages does Google AI Mode support? Currently, AI Mode supports English, Hindi, indonesian, Japanese, Korean, and Brazilian Portuguese.
  • How much does Google AI Ultra cost? A Google AI Ultra subscription costs $249.99 per month.
  • What are “agentic” features in AI Mode? Agentic features allow AI Mode to proactively perform tasks for users,such as making restaurant reservations.
  • Will AI Mode replace traditional Google Search? Google is working towards making AI-led search the default experience, but traditional search options will likely remain available.
  • Is AI Mode available globally? AI mode is expanding, but full global availability is still in progress.
  • Does AI Mode affect website traffic? Google denies that AI Mode and similar features negatively impact website traffic.

What are your thoughts on the future of search with AI? Will AI-powered search become the standard, or will traditional search maintain its relevance?

Share your opinions and experiences in the comments below!



What impact will the expansion of google’s AI Mode have on businesses targeting the Indian market?

Google’s AI Mode Expands to Five New Languages: Hindi, Japanese, Korean

Google’s AI-powered translation capabilities are becoming increasingly accessible globally. As of today, September 8th, 2025, the tech giant has expanded its advanced AI mode within Google Translate to include five new languages: Hindi, Japanese, Korean, Thai, and Indonesian. This update significantly enhances translation accuracy and nuance for millions of users worldwide.

What is Google’s AI Mode?

Previously available for a limited set of languages, Google’s AI mode leverages the latest advancements in large language models (LLMs) – specifically, Gemini – to deliver more natural and contextually accurate translations. Traditional machine translation often struggles with idioms, cultural references, and complex sentence structures. AI mode aims to overcome these limitations.

Here’s how it differs from standard Google Translate:

Enhanced Accuracy: Gemini’s understanding of language allows for more precise translations, reducing errors and misinterpretations.

Improved Fluency: Translations sound more natural and less robotic, mirroring human-quality translation.

Contextual Understanding: AI mode considers the surrounding text to provide translations that fit the overall meaning.

Nuance and Tone: Better captures the intended tone and style of the original text.

the Newly Supported Languages: A Closer Look

The addition of Hindi, Japanese, Korean, Thai, and Indonesian represents a major step towards truly universal translation. Let’s examine each language and its importance:

Hindi: With over 600 million speakers, Hindi is one of the most spoken languages in the world. Accurate Hindi translation opens up dialog with a vast audience in India and beyond. This is particularly important for businesses expanding into the Indian market.

Japanese: Known for its complex writing system and nuanced grammar, Japanese has historically been a challenge for machine translation. AI mode promises to significantly improve the quality of Japanese-English (and vice versa) translations.

Korean: similar to Japanese, Korean presents unique linguistic hurdles. The new AI mode addresses these challenges, offering more accurate and natural translations for korean content. Demand for Korean translation is rising due to the global popularity of K-Pop and Korean dramas.

Thai: A tonal language, Thai requires precise pronunciation and understanding of subtle variations in tone to convey meaning.AI mode’s advancements are crucial for accurate Thai translation.

Indonesian: As the official language of Indonesia, a country with over 270 million people, indonesian is a strategically important language for global communication and commerce.

How to Access Google’s AI Mode

Accessing the AI mode is straightforward:

  1. Open Google Translate: Visit https://translate.google.de/ or use the Google Translate app (available on iOS and Android).
  2. Select languages: Choose the source and target languages, ensuring one of them is Hindi, Japanese, Korean, Thai, or Indonesian.
  3. Activate AI Mode: look for the “AI” toggle or button within the translation interface.It may be labeled as “Translate with Gemini” or similar.
  4. Translate: Input your text and experience the improved translation quality.

Note: While generally available, access to AI mode may be rolled out gradually to users. Ensure you have the latest version of the Google Translate app for optimal performance.

Benefits for Businesses and Individuals

The expansion of AI mode offers numerous benefits:

Improved Global Communication: Break down language barriers and connect with a wider audience.

Enhanced Customer Service: Provide accurate and responsive support to customers in their native languages.

Streamlined Content Localization: Efficiently translate marketing materials, websites, and other content for international markets.

Increased Accessibility: Make facts accessible to a broader range of users, regardless of their language proficiency.

Better Understanding of Foreign Content: Easily translate articles, documents, and social media posts from other languages.

Real-World Applications & Examples

Several industries are already benefiting from the improved translation capabilities:

E-commerce: Online retailers can accurately translate product descriptions and customer reviews, expanding their reach to new markets.

Travel & Tourism: Travelers can easily communicate with locals and access information in their preferred language.

Education: Students can access educational resources from around the world, regardless of the language they are written in.

Media & Entertainment: Content creators can translate their work for a global audience, increasing viewership and engagement.

Healthcare: Medical professionals can communicate with patients who speak different languages, improving patient care.

Practical Tips for Optimal Translation Results

While AI mode significantly improves translation quality, here are some tips to maximize accuracy:

Use Clear and concise Language: Avoid jargon, slang, and overly complex sentence structures in the source text.

Provide Context: If possible, provide additional information about the topic or audience to help the AI understand the context.

Review and Edit: Always review the translated text for accuracy and fluency, especially for critical applications. Human review is still essential.

Experiment with Different Phrasing: If you’re not satisfied with the initial translation, try rephrasing the source text.

Utilize Google Translate’s Feedback Feature: Report any errors or inaccuracies to help Google improve its translation algorithms.

Future Outlook:

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PubMatic Launches Lawsuit Challenging Google‘s Ad Tech Dominance

New York, NY – September 8, 2025 – A significant legal challenge has been filed against Google, as digital advertising platform PubMatic initiated a lawsuit alleging that the tech giant illegally maintains a monopoly in the digital advertising technology, or AdTech,landscape. This action follows a landmark U.S. District Court decision last April that found Google engaged in anti-competitive behaviors.

The litigation centers on PubMatic’s claims that Google’s monopolistic control has inflicted financial harm on its business and destabilized the broader online advertising ecosystem. The core of the dispute lies in Google’s alleged abuse of its position in the buying and selling of digital advertising space.

The Court’s Findings and PubMatic’s Allegations

The U.S. District court previously resolute that Google implemented exclusionary policies to steer advertisers and publishers towards its own advertising exchange, AdX, thereby “substantially harming” competition. PubMatic’s current lawsuit elaborates on specific tactics employed by Google to solidify its market position.

According to the complaint, Google leveraged its control over both the demand and supply sides of the ad market, gaining an unfair advantage in data access and securing preferential access to advertising inventory. Key practices under scrutiny include:

  • “First Look” Policy: Allegedly provided Google’s AdX with the initial possibility to purchase ad impressions, often before other exchanges could even submit bids.
  • “Last Look” Tactic: Accusations that AdX was allowed to view competitor bids in what should have been sealed auctions, enabling it to marginally outbid rivals.
  • Unified Pricing Rules: Claims that these rules restricted publishers’ ability to establish minimum price floors that would favor alternative ad exchanges.

pubmatic asserts that these actions directly limited its growth potential and resulted in lost revenue opportunities. Industry analysts estimate that Google controls roughly over 50% of the U.S. digital ad market.

Broader Implications for the Digital Ecosystem

The lawsuit contends that Google’s dominance extends beyond mere competitive harm, asserting that it has driven up advertising costs for businesses and decreased revenue for publishers.This, PubMatic claims, has led to a less transparent and equitable digital advertising habitat.

rajeev Goel, PubMatic Co-Founder and CEO, stated that the company’s objective is to champion an open internet where innovation and merit, rather than control and coercion, determine success. PubMatic is seeking substantial financial damages, potentially reaching billions of dollars, though it assures customers that day-to-day operations will remain unaffected.

Practice Description Alleged Impact
First Look Google AdX gets first bid opportunity. Reduced bidding opportunities for competitors.
Last Look Google AdX views competitor bids. Allowed Google to strategically outbid rivals.
Unified Pricing Rules Restricted publisher pricing versatility. Favored Google’s exchange over others.

A Growing Number of Challenges to Google’s Power

This lawsuit is separate from, but complementary to, the U.S. Department of Justice’s ongoing antitrust case against Google. The DOJ’s legal challenge established that Google operates as a monopolist, but it did not address the financial compensation due to companies harmed by its practices. PubMatic’s suit seeks to address this gap, leveraging the precedents set by the DOJ’s case to pursue redress for its damages.

Did You Know? The digital advertising market is projected to reach over $680 billion globally in 2025, making the stakes in this legal battle exceptionally high.

Pro Tip: For businesses navigating the digital advertising landscape, diversification of ad tech partners can mitigate risk associated with reliance on a single dominant platform.

Will PubMatic’s lawsuit lead to meaningful changes in the digital advertising landscape? And how will this legal challenge impact the future of competition in the AdTech industry?

Understanding the Digital Advertising Ecosystem

The digital advertising ecosystem is a complex network of technologies and companies involved in the buying and selling of advertising space online. Key players include:

  • Advertisers: Companies that want to reach consumers with their messages.
  • Publishers: Website owners and content creators who offer advertising space.
  • Ad Exchanges: Platforms that facilitate the buying and selling of ad impressions.
  • Supply-Side Platforms (SSPs): Technologies used by publishers to manage and sell their ad inventory.
  • Demand-Side Platforms (DSPs): Technologies used by advertisers to buy ad impressions.

Frequently Asked Questions About the Google Lawsuit


Share your thoughts on this developing story in the comments below!

What legal arguments are being used to challenge Google and Meta’s dominance in digital advertising?

Challenging the Power: The Legal Battle Over Digital Advertising Dominance

The Duopoly Under Fire: Google and Meta’s Grip on Ad Spend

For years, Google and meta (formerly Facebook) have commanded a staggering share of the digital advertising market. this dominance isn’t simply a result of superior technology; it’s fueled by acquisitions, data advantages, and a complex ecosystem that makes it difficult for competitors to gain traction. Now, a wave of antitrust lawsuits and regulatory scrutiny is challenging their power, aiming to level the playing field and foster more competition in the online advertising industry. The core issue revolves around whether these tech giants are leveraging their market position to stifle innovation and harm consumers through inflated ad prices.

Key Legal Challenges & Regulatory Actions

Several notable legal battles are currently underway, targeting different aspects of Google and Meta’s advertising practices.

The Department of Justice (DOJ) lawsuit Against Google: Filed in January 2023, the DOJ alleges that Google illegally monopolizes the digital advertising technology stack, encompassing tools used by publishers, advertisers, and ad exchanges. The lawsuit focuses on Google’s acquisition of DoubleClick and its subsequent control over key technologies like ad servers and demand-side platforms (DSPs).

FTC’s Meta Lawsuit: The Federal Trade Commission (FTC) is pursuing a case against Meta, alleging the company illegally acquired competitors like Instagram and WhatsApp to eliminate competition in the social media advertising space. The FTC seeks to perhaps unwind these acquisitions.

State Attorney General Lawsuits: Multiple state attorneys general have joined forces to file lawsuits against both Google and Meta, echoing similar concerns about monopolistic practices and anti-competitive behavior in the digital marketing landscape.

European Union’s Digital Markets Act (DMA): the EU’s DMA, which came into effect in May 2024, designates Google, Meta, and other large tech companies as “gatekeepers.” This designation imposes strict obligations aimed at preventing these companies from abusing their market power and promoting fairer competition in digital advertising markets.

understanding the Digital Advertising Technology Stack

To grasp the complexity of these legal challenges, it’s crucial to understand how programmatic advertising and the ad tech stack work. Here’s a simplified breakdown:

  1. Publishers: Website owners and app developers who have ad space to sell.
  2. Advertisers: Businesses that want to display ads to reach their target audience.
  3. Demand-side Platforms (dsps): Platforms used by advertisers to buy ad space programmatically.
  4. Supply-Side Platforms (SSPs): Platforms used by publishers to sell ad space programmatically.
  5. Ad Exchanges: Marketplaces where DSPs and SSPs connect to facilitate real-time bidding (RTB) for ad impressions.
  6. Ad Servers: Technologies that host and deliver ads to websites and apps.

Google controls significant portions of this stack, owning key technologies in DSPs, SSPs, ad exchanges, and ad servers. Critics argue this vertical integration gives Google an unfair advantage, allowing it to favor its own products and disadvantage competitors.

The Impact on Advertisers & Publishers

The alleged monopolistic practices of Google and Meta have several consequences for businesses involved in online advertising:

Increased Ad costs: Limited competition can lead to higher cost-per-click (CPC) and cost-per-impression (CPM) rates, making it more expensive for businesses to reach their target audience.

Reduced Publisher Revenue: Publishers may receive a smaller share of ad revenue due to Google and Meta’s dominance in ad sales and their ability to dictate terms.

Limited Innovation: A lack of competition can stifle innovation in ad tech, hindering the development of new and more effective advertising solutions.

Data Privacy Concerns: The vast amount of user data collected by Google and Meta raises concerns about data privacy and the potential for misuse.

case Study: The DuckDuckGo Approach to Privacy-Focused Advertising

DuckDuckGo, a privacy-focused search engine, offers an option approach to digital advertising. They don’t track users or personalize ads based on personal data. Instead, they rely on contextual advertising, targeting ads based on the content of the webpage rather than user behavior. While DuckDuckGo’s market share is still relatively small, its success demonstrates the growing demand for privacy-respecting advertising options. This highlights a potential avenue for disruption in the advertising technology space.

The Rise of Retail Media Networks

Another emerging trend challenging the dominance of Google and Meta is the growth of retail media networks (RMNs). Companies like Amazon, Walmart, and Kroger are leveraging their first-party customer data to offer targeted advertising opportunities to brands.RMNs provide advertisers with access to valuable purchase data and a closed-loop measurement system, offering a compelling alternative to traditional digital advertising platforms. This shift represents a significant change in the advertising ecosystem.

Benefits of Increased Competition in Digital Advertising

A more competitive digital advertising landscape would offer several benefits:

* Lower Ad Costs: Increased competition would likely drive down advertising rates, making it more affordable for businesses to

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