high quality watchmaking

« French manufacturing BRM Chronographs is very proud to be a partner with the Grand Pavois La Rochelle, one of the most beautiful and prestigious boat shows in France declared for the occasion Bernard Richards, CEO of the watch brand.

« It is a real honor and a great pride to have BRM Chronographes as a watchmaking partner and official timekeeper of our events. A partnership that is all the more important and symbolic, as Bernard Richards, like Grand Pavois Organisation, is passionate » declares Alain Pochon, president of the association.

For the occasion, BRM launches a limited edition of thirty automatic watches (44 mm, blue dial with pennants; 4,480 euros) as well as a series of bracelets in the image of the Grand Pavois la Rochelle. Each watch will be marketed and delivered in a luxury case with identity plate.

It is therefore the first time that this family watch business created an industrial design watch with an integrated bracelet (a big trend for a few years already).

This Milan d’Aerowatch has a 41 mm case (water-resistant to 120 meters) in steel associated with a notched bezel and a screwed and protected crown.

On closer inspection, one notices that the blue dial sports a “fir needle” style decor, just like the counterweight of the second hand. The conifer being a dear and recurring theme in this Swiss Jura brand. The whole is protected by a sapphire crystal.

Thus, on the silvered opaline dial, Louis Erard becomes Louis Horror (written in letters of blood) and we notice that the small seconds located at 6 o’clock has lost its hand in favor of a pixelated ectoplasm caught in the webs of time within a snailed counter with a diamond zone. We obviously find the famous fir-type needles, the signature of the Swiss house.

This 39 mm watch, water-resistant to 50 meters, has a 316L steel case housing the Swiss automatic Sellita SW261 caliber (4Hz) with a standard power reserve of 38 hours. Edition limited to 178 copies.

A collaboration that will not surprise those who have followed the recent redeployment of Louis Erard watches, around a mechanical triptych, artistic crafts and collaborations, the first of which have already made history: Alain Silberstein, Vianney Halter, atelier oï — and more to come.