libros

Umberto Eco: 10 Years After the Death of the Italian Sage

by
Umberto Eco: 10 Years After the Death of the Italian Sage

Nacido en la Alessandria piamontesa el 5 de enero de 1932, Umberto Eco dejó una huella indeleble en el mundo de la literatura y la semiología. A lo largo de su vida, Eco expresó que quien no lee, a los setenta años habrá vivido solo una vida, mientras que quien lee “habrá vivido 5.000 años: … Read more

CTV, Retail Media & Gaming: Key Trends Shaping the Future of Advertising 2024-2029

by
CTV, Retail Media & Gaming: Key Trends Shaping the Future of Advertising 2024-2029

The advertising landscape is undergoing a significant shift, with connected TV (CTV) rapidly gaining prominence and artificial intelligence (AI) playing an increasingly crucial role in shaping how brands reach consumers. CTV’s share of total television advertising has surged from 5.9% in 2020 to 21.5% in 2024, and is projected to reach 44.7% by 2029, signaling … Read more