CTV, Retail Media & Gaming: Key Trends Shaping the Future of Advertising 2024-2029
The advertising landscape is undergoing a significant shift, with connected TV (CTV) rapidly gaining prominence and artificial intelligence (AI) playing an increasingly crucial role in shaping how brands reach consumers. CTV’s share of total television advertising has surged from 5.9% in 2020 to 21.5% in 2024, and is projected to reach 44.7% by 2029, signaling … Read more