Entain Supercharges Sports Betting Experience with Live Betbuilder and Real-Time Insights – A Game Changer for Players
London, UK – – Entain, a global leader in sports and gaming entertainment, just dropped a major upgrade to its Sportsbook platform, promising a dramatically more immersive and dynamic betting experience. The changes, rolling out across the UK, US, and Brazil, center around enhanced live betting capabilities and a commitment to lightning-fast payouts – a move poised to reshape how fans engage with their favorite sports. This is breaking news for anyone interested in the future of sports wagering.
Betbuilder Evolved: Live Betting Gets a Real-Time Boost
At the heart of Entain’s innovation is a significant evolution of its popular Betbuilder tool. Now, customers can craft and adjust bets during live matches, fueled by incredibly precise, real-time data from OPTA. Forget static pre-match predictions; this is about reacting to the flow of the game, capitalizing on momentum shifts, and making informed decisions as they happen. It’s a level of control and engagement that’s been highly sought after by bettors, and Entain is delivering.
“Our Sportsbook has never been so strong. We have gone up to date to go further,” says Satty Bhens, CTO of Entain. “With tools such as Betbuilder live and the combined of a single game in the US. UU., We are modernizing the experience of the players and leading innovation in the sector.”
Beyond Betbuilder: A Suite of New Features
The improvements don’t stop there. Entain is rolling out a comprehensive suite of features designed to streamline and enhance the entire betting process:
- Speedy Withdrawals: A staggering 90% of withdrawals are now processed in under a minute, addressing a common pain point for online bettors. This focus on speed and efficiency builds trust and keeps players engaged.
- Betbuilder Growth: The new generation Betbuilder has already seen an impressive 80% increase in pre-match bet volume and a doubling of participation in available markets.
- US Expansion with Betmgm: Entain’s Betmgm app in the US now features real-time tracking, live props, and a convenient cash-out option, bringing the excitement of in-play betting to American sports fans.
- Quacca Bar Innovation: Ladbrokes and Coral customers can now enjoy the Quacca Bar, a function allowing for easy creation and editing of multiple bets directly within the app – already used in over 60% of operations.
- Brazilian Market Expansion: Entain is doubling down on the Brazilian market with the launch of Fantasy Markets, Accaboost, and Stats Pro, a powerful statistics hub offering advanced metrics like Expected Goals (xG) and live bet progression tracking.
- Game Variety: With 150 new game titles added each month (20% exclusive or early access), Entain is ensuring a constantly fresh and engaging experience for its players.
The Rise of In-Play Betting and the Importance of Real-Time Data
This move by Entain underscores a significant trend in the sports betting industry: the explosive growth of in-play betting. Traditionally, most bets were placed before a game began. Now, a substantial and growing percentage of wagers are made during the event, driven by the desire for more dynamic and engaging experiences. This shift demands access to accurate, real-time data – and that’s where partnerships like the one with OPTA become crucial.
The integration of advanced statistics, like xG, also reflects a broader trend towards data-driven betting. Savvy bettors are increasingly relying on sophisticated metrics to identify value and make informed decisions. Entain’s Stats Pro hub in Brazil is a prime example of catering to this growing demand.
Entain’s Technological Foundation and Future Outlook
These innovations are built upon Entain’s substantial investment in its central technological platform, which supports a portfolio of leading brands across multiple countries, including the UK, Brazil, Spain, Greece, Austria, Canada, and the US (through Betmgm). This centralized approach allows Entain to rapidly deploy new features and maintain a consistent, high-quality experience for its customers worldwide. The company’s commitment to technological advancement positions it as a key player in shaping the future of sports betting and gaming.
Entain’s latest moves aren’t just about adding new features; they’re about fundamentally changing the way people experience sports betting, making it more interactive, more informed, and more rewarding. For those following the evolution of the industry, this is a development worth paying close attention to. Stay tuned to Archyde for further updates on the latest in sports technology and gaming.