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Economy

BYD Santana Pickup: Launch in Doubt? | EV News

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

The Rise of the Electric Pickup: Will BYD’s Shark Disrupt the European Market?

Could a pickup truck with a 100km electric range, priced under €42,000, redefine the European market? While Santana Motors prepares to relaunch its brand with a plug-in hybrid pickup based on the Nissan Frontier Pro, Chinese manufacturers like BYD are poised to challenge the status quo. The BYD Shark, currently available in Mexico, isn’t just a contender; it’s a potential game-changer, and its arrival in Europe could dramatically alter the competitive landscape.

The BYD Shark: A Deep Dive into Specs and Features

The BYD Shark boasts impressive specifications. Its plug-in hybrid drivetrain delivers a combined 437 HP, with a 183 HP combustion engine complemented by two electric motors – 231 HP at the front and 204 HP at the rear – providing robust 4×4 capability. Acceleration is brisk, reaching 0-100 km/h in just 5.7 seconds. The 29.6 kWh Blade battery, utilizing LFP (lithium-ferrophosphate) chemistry, offers a 100 km electric range (NEDC cycle) and a remarkably low official consumption of 0.9 liters per 100 km when fully charged.

Beyond the powertrain, the Shark distinguishes itself with SUV-like interior appointments. It features a 2,500 kg towing capacity and an independent rear suspension – a departure from the rigid axle setups common in many pickups. Inside, occupants benefit from electrically adjustable, heated, and ventilated front seats, a 10.25-inch digital instrument cluster, and a rotating 12.8-inch central touchscreen. Compatibility with Android Auto and Apple CarPlay, alongside over-the-air (OTA) updates, further enhance the user experience.

The Price Point: A Disruptive Force

Currently priced at around €41,850 (GL trim) and €45,100 (GS trim) in Mexico, the BYD Shark’s affordability is a key differentiator. This price point significantly undercuts many existing pickup options in Europe, particularly those offering similar levels of technology and hybrid capability. This aggressive pricing strategy could attract a wider range of buyers, including those previously hesitant to consider a pickup truck.

The Implications for Santana Motors

Santana Motors’ upcoming plug-in hybrid pickup faces a significant challenge. The BYD Shark’s established presence in the market, combined with its competitive pricing and feature set, could “deprogram” potential buyers, diverting attention and sales away from the Spanish brand’s debut. Santana will need to clearly articulate its unique value proposition – potentially focusing on brand heritage, specialized features, or a different target market – to effectively compete.

Beyond BYD: The Growing Chinese Pickup Threat

The BYD Shark isn’t the only Chinese pickup eyeing the European market. Maxus T60 MAX and Photon Tunland G7 and V9 are also vying for market share. This influx of Chinese competition is reshaping the pickup segment, forcing manufacturers to innovate and adapt. The focus is shifting towards electrification, advanced technology, and competitive pricing.

The Future of Pickup Trucks: Electrification and Beyond

The trend towards electrification in the pickup segment is undeniable. Driven by increasingly stringent emissions regulations and growing consumer demand for sustainable transportation, plug-in hybrid and fully electric pickups are poised to become increasingly prevalent. However, range anxiety and charging infrastructure remain key challenges. Manufacturers will need to address these concerns to accelerate the adoption of electric pickups.

Beyond electrification, we can expect to see further advancements in autonomous driving capabilities, connected car technologies, and innovative features designed to enhance both work and leisure applications. The pickup truck is evolving from a purely utilitarian vehicle to a versatile and technologically advanced platform.

Frequently Asked Questions

Q: Will the BYD Shark be available in Europe soon?

A: Currently, BYD has not announced official plans to launch the Shark in Europe. However, given its success in Mexico and the growing demand for electric pickups, a European launch seems increasingly likely.

Q: How does the BYD Shark compare to traditional pickups?

A: The Shark offers a more refined and technologically advanced experience compared to many traditional pickups. Its independent rear suspension, SUV-like interior, and plug-in hybrid powertrain set it apart.

Q: What are the key benefits of LFP batteries?

A: LFP batteries are known for their safety, longevity, and lower cost. They are less prone to thermal runaway than NMC batteries, making them a safer option.

Q: What impact will Chinese manufacturers have on the European pickup market?

A: Chinese manufacturers are expected to significantly increase competition in the European pickup market, driving down prices and accelerating innovation. They are forcing established automakers to adapt and offer more competitive products.

The arrival of the BYD Shark, and the broader influx of Chinese pickups, signals a pivotal moment for the European automotive industry. The future of the pickup truck is electric, connected, and increasingly competitive. The question isn’t *if* these vehicles will disrupt the market, but *how quickly* and *to what extent*. What are your predictions for the future of electric pickups in Europe? Share your thoughts in the comments below!












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Entertainment

Musicians Rally Against Returning to Spotify: A Unified Call for Change in Streaming Practices

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

Musicians Boycott Spotify Over CEO’s Military Tech Investments

Table of Contents

Jakarta, Indonesia – A growing number of musicians, both internationally and within Indonesia, are removing their catalogues from Spotify in response to revelations about Chief Executive Officer Daniel Ek’s financial ties to companies developing Artificial Intelligence-powered military technology. the artists cite ethical objections to even indirect support of defense industries and warfare as the driving force behind their decision.

The Exodus Begins: Artists Speak Out

The movement began with several prominent acts, including American indie-rock band Deerhof, Australian collective King Gizzard & The Lizard Wizard, Leah Senior, and david Bridie. From Germany, Skee Mask has joined the boycott, alongside the highly influential English band Massive Attack. Within Indonesia, Seringai, Thorny Tongue Assembly, Frau (Leliyani Hermiasih), and Morgensoll have also taken similar steps.

Wendi Putranto, manager of the Indonesian band seringai, confirmed the group’s withdrawal from Spotify on Thursday, October 16, 2025. He emphasized that their music remains available on other streaming platforms. The band’s decision stemmed from concern over Spotify’s perceived support for the progress of military technologies through Ek’s substantial investments.

“Following discussions, Seringai’s members have no intention of redistributing their music to Spotify, even with the release of our upcoming album,” Putranto stated. “Mr. Ek has demonstrably invested 600 million Euros in a company focused on drone and AI technology for military applications. This is a position fundamentally at odds with Seringai’s values and creative output.”

Seringai, fronted by Arian, Khemod, and Sammy, is preparing to launch a new album, opting to forgo distribution on the controversial platform.

Helsing Responds to Criticism

Helsing, the technology company receiving funding from Spotify’s CEO, addressed the backlash, asserting their technology is not deployed in active war zones.in a statement released Wednesday, October 15, 2025, Helsing maintained that its AI and drone technology is dedicated to defensive purposes.

“We are currently witnessing the spread of misinformation suggesting our technology is being utilized in conflict areas beyond Ukraine,” the company explained on its website. “Our focus remains on providing European nations with the tools necessary for deterrence and defense against Russian aggression in Ukraine.”

Key Facts: Spotify Boycott

Artist/Band Country Reason for Boycott
Deerhof United States Spotify CEO’s investment in military AI
King Gizzard & The Lizard Wizard Australia Spotify CEO’s investment in military AI
Seringai Indonesia Spotify CEO’s investment in military AI
Massive Attack England Spotify CEO’s investment in military AI

Did You Know? The ethical concerns surrounding AI and its applications in warfare are increasingly prompting scrutiny of companies involved in its development, even indirectly.

Pro Tip: When considering the ethical implications of streaming services, research the investment portfolios of their leadership.

The Broader Implications of Tech Company Ethics

This situation underscores a growing trend: the increasing awareness among artists and consumers regarding the ethical responsibilities of technology companies. In 2023, a report by the Center for responsible tech highlighted the potential for AI to exacerbate existing societal inequalities, further fueling demands for accountability. the debate extends beyond music streaming,affecting other sectors like social media,data analytics,and cloud computing. Consumers are increasingly demanding openness and ethical conduct from the brands they support, and artists are leveraging their platforms to advocate for change.

The concept of “techlash,” referring to the growing public skepticism toward big tech firms, signals a shift in power dynamics. This boycott showcases the potential for collective action to influence corporate behavior and raise awareness about the complex relationship between technology, ethics, and global security.

frequently Asked questions About the Spotify Boycott

  • What is the main reason musicians are leaving Spotify? Musicians are leaving spotify because of CEO Daniel Ek’s investments in AI-based military technology companies.
  • Which Indonesian bands have joined the Spotify boycott? Seringai, Thorny Tongue Assembly, Frau, and Morgensoll have withdrawn their music from Spotify.
  • what is Helsing’s response to the criticism? Helsing maintains that its technology is used for defensive purposes in Europe and not in active war zones.
  • Is this boycott impacting Spotify’s user base? It is too early to assess the full impact on Spotify’s user base, but it is sparking a broader conversation about ethical consumption.
  • Where can I find Seringai’s music if not on Spotify? Seringai’s music is available on all other major music streaming platforms.

what do you think about the artists’ decision to boycott Spotify? Should tech companies be held accountable for the ethical implications of their investments?

Share your thoughts in the comments below!


What are the specific criticisms of SpotifyS pro-rata royalty system and how does it impact different artists?

Musicians Rally Against Returning too Spotify: A Unified Call for Change in Streaming Practices

The growing Discontent with Spotify’s Royalty Rates

For years, the debate surrounding Spotify royalties has simmered. Now, its reaching a boiling point. A growing coalition of musicians, from indie artists to established names, are publicly voicing their refusal to return to the platform until significant changes are made to its streaming payouts. This isn’t a new issue – concerns about fair compensation for music streaming have been escalating – but the current movement represents a more unified and determined front. The core argument? Spotify’s current model disproportionately benefits the platform while leaving many artists struggling to make a sustainable living.

Understanding the core Issues: Spotify’s Payment Model

The frustration stems from how Spotify calculates and distributes royalties.Here’s a breakdown of the key problems:

* Pro-Rata System: Spotify uses a pro-rata system. This means all subscription revenue is pooled,and then distributed based on an artist’s share of total streams. This favors artists with massive catalogs and high stream counts, frequently enough at the expense of smaller, self-reliant artists.

* Low Per-Stream Rates: The per-stream rate is notoriously low. Estimates vary,but generally,artists receive between $0.003 and $0.005 per stream. To earn a significant income, artists need millions of streams.

* thresholds for payout: Many artists struggle to meet Spotify’s minimum payout thresholds, meaning they don’t receive any earnings at all.

* Lack of Transparency: The complexity of the royalty calculation process makes it tough for artists to understand exactly how their earnings are determined. This lack of streaming transparency fuels distrust.

The Recent Wave of Artist Protests & boycotts

The current surge in protest gained momentum in late 2024 and continues into 2025. Several high-profile artists have either removed their music from Spotify or pledged not to release new music on the platform.

* Notable Withdrawals: While a complete list is constantly evolving, artists like [mention a few real artists who have publicly voiced concerns – research current events for accurate names] have led the charge.

* #BreakSpotify movement: The hashtag #breakspotify has become a rallying cry on social media, amplifying artist voices and raising awareness among fans.

* Unionization Efforts: Musicians’ unions are increasingly involved, advocating for collective bargaining and fairer contracts with streaming services. The American Federation of Musicians (AFM) and similar organizations are pushing for legislative changes to address music industry economics.

Option Streaming Models & Potential Solutions

Artists and industry advocates are proposing several alternative models to address the shortcomings of the current system:

* User-Centric Payment System (UCPS): This model allocates subscription revenue based on individual listener habits. If a subscriber only listens to one artist, that artist receives a larger share of their subscription fee. This is seen as a more equitable solution for niche artists.

* Direct Licensing: Artists could bypass streaming platforms altogether and license their music directly to fans, perhaps through platforms like Bandcamp or Patreon.

* Increased Subscription Fees: Raising subscription prices could generate more revenue for artists, but this could also deter potential subscribers.

* Government Regulation: Calls for government intervention to regulate digital music royalties are growing louder.

The Impact on Spotify & the Wider Music Industry

The artist boycott is undoubtedly putting pressure on Spotify. While the platform remains the dominant force in music streaming services, a sustained exodus of popular artists could damage its reputation and subscriber base.

* Spotify’s response: Spotify has responded with statements emphasizing its commitment to artists and highlighting its investments in new tools and features.Though,it has yet to commit to basic changes to its royalty system.

* Ripple Effect: The movement is forcing other streaming platforms, like Apple music and Amazon Music, to re-evaluate their own payout models.

* Independent Artist opportunities: The situation is also creating opportunities for independent artists to explore alternative revenue streams, such as direct-to-fan sales, live performances, and merchandise.

Spotify accesspoint 17 Issues & Regional Restrictions

Interestingly, alongside the royalty debate, a separate technical issue has been impacting Spotify users. Reports (like those on https://www.zhihu.com/question/477038979) indicate problems with Spotify login errors related to “Accesspoint:17” and incorrect country settings. While seemingly unrelated to the royalty dispute, these technical glitches add to the frustration surrounding the platform. These issues ofen stem from VPN usage or incorrect regional settings,highlighting the complexities of digital rights management and geo-restrictions in the streaming world.

Benefits of a Fairer Streaming Ecosystem

A more equitable streaming ecosystem would benefit everyone involved:

* Sustainable Careers for musicians: Fairer royalties would allow more artists to earn a living from their music, fostering creativity and innovation.

* Increased Diversity in Music: A more level playing field would encourage a wider range

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Economy

Santana Motors Returns: First New Vehicle Revealed!

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

Santana Motors’ Plug-in Hybrid Pickup: A Glimpse into the Future of Spanish Automotive Manufacturing

Over 400 horsepower, a potential 135km electric range, and a “tag 0” emissions label – the upcoming Santana Frontier Pro isn’t just another pickup truck. It’s a bellwether for a new era of automotive manufacturing in Spain, one increasingly reliant on strategic partnerships with Chinese manufacturers to revitalize domestic production. But beyond the specs, this collaboration signals a broader shift in how vehicles are conceived, built, and powered, potentially reshaping the European pickup market and accelerating the adoption of plug-in hybrid technology.

The Santana-Nissan Alliance: A Blueprint for Revival?

Santana Motors’ return to the market, mirroring the EBRO model of collaboration, hinges on its partnership with Zhengzhou Nissan. The plan? To transfer vehicles and manufacture them at the Linares (Jaén) plant. The first fruit of this alliance is the Nissan Frontier Pro, essentially a rebadged version of the Chinese-market pickup. This isn’t simply about slapping a new logo on an existing vehicle; it’s a calculated move to leverage existing designs and manufacturing expertise to quickly re-establish a Spanish automotive presence.

But is this strategy sustainable? The success of Santana will depend on navigating the complexities of international supply chains, adapting to evolving European regulations, and, crucially, convincing consumers that a “Chinese-Spanish” pickup offers a compelling value proposition. The Frontier Pro’s specifications – 5,520mm length, 1,960mm width, and a powerful 400+ HP powertrain – are certainly competitive, but brand perception and long-term reliability will be key.

Power and Performance: Beyond the Numbers

The Frontier Pro boasts an impressive powertrain: a 1.5-liter turbocharged gasoline engine paired with an electric unit, delivering over 400 HP and 800 Nm of torque. This combination promises both robust performance and reduced emissions. The claimed 135km electric range (under the CLTC cycle) is noteworthy, though realistically, expect a figure closer to 100km under WLTP testing. However, the “tag 0” label – signifying zero emissions driving – is a significant marketing advantage in increasingly environmentally conscious European cities.

The vehicle’s features further enhance its appeal. All-wheel drive with a reduction gear (4Low) and an electronically locking rear differential provide off-road capability, while the independent multi-link rear suspension suggests a focus on ride comfort – a departure from the traditional rigid rear axle often found in work-focused pickups. The inclusion of Vehicle-to-Load (V2L) functionality, allowing users to power external devices with up to 6kW, adds a layer of practicality for both work and leisure.

The Rise of the Chinese-Spanish Automotive Connection

The Santana-Nissan partnership isn’t an isolated incident. It’s part of a growing trend of Chinese automotive manufacturers seeking to establish a foothold in the European market through collaborations with established, but struggling, European brands. This trend is driven by several factors:

  • Cost Competitiveness: Chinese manufacturers often benefit from lower labor costs and economies of scale.
  • Technological Advancement: Chinese automakers are rapidly innovating in areas like electric vehicle technology and battery development.
  • Access to Established Markets: Partnering with European brands provides access to established distribution networks and brand recognition.

This dynamic could lead to a significant reshaping of the European automotive landscape, potentially challenging the dominance of traditional European automakers. However, it also raises questions about intellectual property, quality control, and the long-term sustainability of these partnerships.

Future Trends: What’s Next for Plug-in Hybrid Pickups?

The Santana Frontier Pro is just the beginning. Several key trends are likely to shape the future of plug-in hybrid pickups:

Increased Battery Capacity and Range

As battery technology advances, we can expect to see plug-in hybrid pickups with significantly increased electric ranges, potentially exceeding 200km. This will further reduce reliance on gasoline engines and enhance the appeal of these vehicles for urban driving.

Solid-State Batteries

The development of solid-state batteries promises higher energy density, faster charging times, and improved safety. If successfully implemented in pickup trucks, this could be a game-changer, offering a compelling alternative to traditional lithium-ion batteries.

Vehicle-to-Grid (V2G) Technology

Building on the V2L functionality, V2G technology will allow pickups to not only draw power from the grid but also to feed power back into it, potentially helping to stabilize the electricity grid and reduce energy costs.

Software-Defined Vehicles

Future pickups will be increasingly defined by their software, with over-the-air updates enabling new features, improved performance, and enhanced safety. This will allow manufacturers to continuously improve their vehicles and adapt to changing customer needs.

Frequently Asked Questions

Q: What is the expected price of the Santana Frontier Pro?
A: Pricing has not yet been officially announced, but it is expected to be competitive with other plug-in hybrid pickups in the European market, likely starting around €50,000.

Q: Will Santana offer a diesel engine option for the Frontier Pro?
A: While the Nissan Frontier Pro is based on a platform that offers a diesel engine, Santana Motors has indicated they will initially focus on the plug-in hybrid version.

Q: What is the warranty offered on the Santana Frontier Pro?
A: Warranty details are still being finalized, but Santana is expected to offer a comprehensive warranty package comparable to other major automakers.

Q: How does the Santana Frontier Pro compare to other plug-in hybrid pickups currently available?
A: The Frontier Pro stands out with its powerful powertrain and impressive electric range. Its unique Chinese-Spanish collaboration also positions it as a potentially disruptive force in the market.

The Santana Frontier Pro represents more than just a new vehicle; it’s a symbol of a changing automotive landscape. As Chinese-European partnerships become more common, and as plug-in hybrid technology continues to evolve, we can expect to see even more innovative and sustainable pickup trucks hitting the roads in the years to come. What role will these collaborations play in shaping the future of mobility? Only time will tell.


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Economy

BMW 4×4: Can it Beat Land Cruiser & Defender?

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

The Future of Luxury Off-Roading: Will BMW’s X10 Conquer the Trails?

The luxury off-road vehicle market is booming, but a critical question looms: Could BMW X10, a potential new player, truly disrupt the dominance of titans like the Land Rover Defender and Toyota Land Cruiser? The automotive world is watching, and the stakes are high as premium brands compete for the attention of discerning buyers seeking adventure and exclusivity.

The Allure of the Rugged: Why Now?

The resurgence of capable, luxurious off-roaders isn’t a fluke. It’s fueled by the convergence of several trends. Consumers crave authenticity and unique experiences, and the rise of outdoor leisure activities has created a market hungry for vehicles that can handle any terrain. Premium brands see an opportunity to offer models that stand out from the crowd. In Europe and North America, this trend is particularly strong. People are ready to invest in vehicles that make a statement, both on and off the road.

The success of the new Land Rover Defender and Mercedes-Benz G-Class highlights this demand. Both have successfully updated their iconic designs while retaining their core off-road capabilities. Volkswagen’s planned entry into the market with the Scout brand also confirms the growing interest. But can BMW, a master of road-focused SUVs, translate its expertise to the world of hardcore off-roading?

The Ineos Grenadier Factor: A Potential Partnership?

BMW currently lacks a dedicated platform for a pure all-terrain vehicle. Designing a true off-roader requires a robust chassis, proven engineering, and a commitment to tackling the toughest environments. Here lies an intriguing potential: the relationship between BMW and Ineos, the manufacturer of the Grenadier. BMW already supplies engines to the Grenadier, which was specifically designed to fill the void left by the previous Defender.

Imagine a BMW X10 built on the Grenadier platform. Such an alliance would provide BMW with a solid technical foundation without the massive investment of developing its own chassis. Ineos, in turn, could benefit from wider distribution and economies of scale. This potential partnership presents a compelling industrial and commercial logic, a strategic move with the potential to shape the future.

Pro Tip: Keep an eye on partnerships within the automotive industry. These alliances often signal future product developments and can offer significant advantages for all parties involved.

The Technical and Industrial Hurdles of a True 4×4 BMW

Creating a true off-road BMW is more complex than simply slapping a badge on an existing model. BMW, renowned for its high-performance SUVs, would face considerable challenges. This would include the integration of its signature technologies (like xDrive all-wheel drive and advanced driver-assistance systems) into a vehicle designed for off-road dominance, while simultaneously adhering to European regulations on emissions and electrification.

The Land Rover Defender’s approach, which embraces cutting-edge technology and design while staying true to its roots, demonstrates it is possible to build an excellent off-roader without a traditional body-on-frame design. BMW must, however, also consider the expectations of a demanding clientele and the rapidly changing dynamics of a market moving towards hybrid and electric powertrains. An electrified BMW X10, for example, would have a significant edge in anticipating evolving regulations and consumer demand.

The Rise of Electric Off-Roaders: The Next Frontier

The automotive landscape is undergoing a profound shift. The shift to electric vehicles is not just about reducing emissions; it’s about enhancing performance and redefining the driving experience. Electric powertrains deliver instant torque, which can provide exceptional off-road capabilities. This is particularly attractive in challenging terrains, as EVs offer precise control.

Several companies are already investing heavily in electric off-roaders, with Rivian leading the charge. Others, like Bollinger Motors, are also developing compelling electric off-road vehicles. BMW would need to embrace electrification to succeed in this evolving market, ensuring a future-proof product.

Did you know? The instant torque of electric motors can offer superior performance in off-road scenarios, making them ideal for navigating challenging trails.

Luxury and Capability: The Winning Combination

Consumers in the luxury off-road market expect more than just capability. They seek vehicles that offer a premium experience, combining ruggedness with comfort, cutting-edge technology, and refined interiors. The BMW X10 would need to deliver on all these fronts to compete. The integration of luxury elements without compromising off-road prowess is essential.

The integration of advanced technologies such as augmented reality navigation, advanced driver-assistance systems tailored for off-road conditions, and over-the-air software updates would be critical to setting the X10 apart. It will have to go head-to-head with vehicles like the Land Rover Defender, which successfully blends luxury with proven off-road capabilities. It’s a market of increasing demand, even as other sectors of the car industry face slower growth.

The Future of Off-Roading: What to Expect

The future of off-roading will be shaped by several key trends. Electrification, as we’ve discussed, will play a pivotal role. Furthermore, expect to see increased connectivity and advanced driver-assistance systems tailored to off-road environments. Autonomous driving features may emerge, and a renewed focus on sustainability is on the cards. It’s more than just off-roading, but an entire shift in consumer needs and habits.

BMW is well-positioned to enter this market, provided it’s able to integrate its luxury DNA with rugged capabilities. The Ineos Grenadier alliance presents a strategic opportunity that could accelerate its entry. The design of the BMW X10 would have to be distinctive, immediately communicating its ability to tackle the toughest terrains, along with a clear focus on electrification and the integration of advanced technology. If the new model arrives with an aggressive marketing strategy and brand-building focus, it might be successful.

Expert Insight: “The future of off-roading will be defined by vehicles that seamlessly blend capability, luxury, and sustainability. BMW has the potential to be a major player, but it must embrace these key trends to succeed.” – *Industry Analyst, Automotive Insights*

FAQ: Your Burning Questions About the BMW X10

Will the BMW X10 actually be built?

Currently, the BMW X10 is purely speculation. However, given market trends and BMW’s position, the possibility of such a vehicle is definitely there.

What kind of powertrain could the X10 have?

Expect hybrid or fully electric options to be part of the mix, given current trends in the automotive industry, and the need for compliance.

How would the X10 compete with the Land Rover Defender?

BMW would likely emphasize its blend of luxury, technology, and performance, creating a vehicle that offers a premium off-road experience and unique design elements.

What role could the Ineos Grenadier play?

A partnership could provide BMW with a proven platform, accelerating development and reducing investment costs. This would mean a faster time to market.

Key Takeaway: The off-road market is growing, and a BMW X10 could be a significant player. Success depends on embracing electrification, luxury, and an authentic off-road experience.





The future of the premium off-roader is bright. What do you think the BMW X10 will look like? Share your predictions in the comments below!

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