Black Friday remains the best time to grab a new TV at a discount, but Amazon’s latest looks like a decent opportunity to take the plunge if you need to upgrade right away. While the two-day event doesn’t officially start until tomorrow, a number of well-regarded TVs from LG, Samsung, TCL and other manufacturers are at or near their best prices to date right now. You can find our full list of the best Prime Day TV deals below, along with a handful of discounts on streaming devices we like. We’ll update this roundup as prices change and new offers arise over the course of the event.

Best Prime Day TV deals

TCL QM7K 55-inch Mini-LED TV for $598 ($100 off): If you’re willing to stretch your budget a little further, the TCL QM7K is a fairly comprehensive step up, with noticeably improved contrast, brightness and color volume. It has a 144Hz refresh rate with 288Hz support at 1080p, too, though it’s still limited to two HDMI 2.1 ports. (As with the QM6K, however, neither of those is an eARC port, so hooking up a soundbar won’t block a game console if you have multiple systems.) This is only $1 more than the all-time low for the 55-inch model. Other sizes are similarly discounted.

Hisense U8QG 65-inch Mini-LED TV for $998 ($500 off): Several reviews suggest that the Hisense U8QG ticks most of the requisite boxes for a LCD TV in 2025: robust local dimming and mini-LED backlighting, exceptionally high brightness, vibrant quantum-dot colors, a fast refresh rate (165Hz in this case), support for the major HDR formats and so on. It’s a higher-end option than something like the TCL QM6K or QM7K with superior brightness and contrast, though it still falls short of a good OLED TV when it comes to the latter. Like most LCD panels, it’ll also look a bit washed out if you view it from an angle. It has three HDMI 2.1 ports, which is one fewer than many other TVs in this price range, though it uniquely includes a USB-C video input if you want to hook up a gaming laptop or Nintendo Switch. (Just note that you won’t get VRR or HDR when using that.) You’d mainly get it over an OLED TV if you’re willing to trade some picture quality for something that’s better-suited in a bright room. This deal on the 65-inch model isn’t an all-time low, but it matches the best price we’ve tracked since July.

Samsung S90F 55-inch QD-OLED TV for $1,298 ($300 off): The Samsung S90F is an upper-tier model with a QD-OLED panel, which blends the usual perks of a quality OLED set — near-perfect contrast, wide viewing angles, clear motion, low input lag — with a layer of quantum dots. This helps it produce a wider gamut of more vivid colors compared to traditional WOLED TVs. It also comes with four HDMI 2.1 ports and has a fast refresh rate of 144Hz. It doesn’t support Dolby Vision HDR, however, and reviews we trust say that the LG C5a competing WOLED model, retains darker black levels in a bright room. (The S90F has a more colorful image, though.) This deal marks a new low for the 55-inch model, while the 65-inch and 77-inch versions are also at all-time lows of $1,598 and $2,298, respectively. Just make sure you only buy the 55-, 65- or 77-inch model, as every other size in the US uses a lesser WOLED panel. Shady, we know.

LG C5 55-inch OLED TV for $1,297 ($503 off): The LG C5 can’t produce the same bold colors as a QD-OLED display like the Samsung S90F, but reviews almost universally agree that it’s an exceptional OLED TV otherwise. It should get brighter with non-HDR content, and as noted above it should produce deeper blacks in well-lit environments. It also has just about all the essential gaming features, plus it supports the popular Dolby Vision HDR format (but not HDR10+). If you need that, or if you want an OLED set in this price range for a bright-ish room, it’s well worth a look. This ties the lowest price we’ve found for the 55-inch model; other sizes are also on sale, but note that the 42- and 48-inch models can’t get as bright as the larger versions.

LG B5 55-inch OLED TV for $997 ($100 off): The B5 is LG’s entry-level OLED TV for 2025, and as such it’s a level below the C5 in terms of brightness and color performance. It’s technically limited to a 120Hz refresh rate instead of 144Hz as well, though that isn’t a huge deal right now unless you plan on hooking up a gaming PC. If anything, last year’s Lg c4 — which isn’t seriously discounted as of this writing — is a better value for most on the whole. But if you just want to save cash, the B5 still provides most of the core benefits of an OLED display at a lower price. This is a new all-time low for the 55-inch variant.

Sony Bravia 8 II 65-inch QD-OLED TV for $2,998 ($502 off): It’s certainly not cheap, but the Sony Bravia 8 II has earned plaudits for its excellent image processing, upscaling and overall accuracy alongside the expected color, contrast and motion benefits of its QD-OLED display. This should help it make lots of movies and shows look closer to their original intent. It also uses the handy Google TV interface. Outside of an extremely brief dip in June, this deal matches the best price to date for the 65-inch version. That said, if you can’t stomach the high price, other reviews note that the older Sony A95L offers similar performance a bit less, while more recent competitors like the LG G5 and Samsung S95F can get noticeably brighter (even if they’re not always as accurate). Those two should be better for gaming as well, as the Bravia 8 II only has two HDMI 2.1 ports — one of which is an eARC port for soundbars — and its input lag is slightly higher.

Google

The Google TV Streamer 4K is the top recommendation in our guide to the best streaming devices. It’s bigger and much more expensive than the old Chromecast even with this discount, but it blends faster hardware with a helpful interface that pulls together content from across services and regularly makes it easy to find (or jump back into) things you might actually watch. It can also work as a smart home hub with support for the Matter and Matter-over-Thread protocols. It’s limited to Wi-Fi 5 and lacks hands-free voice control, however. This discount is $4 more than the lowest price we’ve seen but still $16 off Google’s list price.

$84 at Amazon

: The Streaming Stick 4K is worth considering if you prefer a stick-style streamer that plugs directly into your TV, or if you’re partial to Roku’s app-centric interface, which many find simpler to navigate than the content-heavy UIs pushed by Google and Amazon. It supports Apple AirPlay and the major HDR formats, and its performance remains quick enough for most. You’ll have to deal with some ads, though, and no Roku player supports the Twitch app. This deal is $5 more than the device’s all-time low but ties the best price we’ve seen in several years.

: The Streaming Stick Plus is cheaper alternative to the Streaming Stick 4K with no Dolby Vision support and no long-range Wi-Fi extender built in. The latter means it may be less reliable if you don’t get a consistent connection in your TV’s room. (Both sticks are limited to Wi-Fi 5, though.) That said, this model can typically be powered straight from a TV’s USB port instead of requiring a separate power supply. If you can live with the sacrifices, it may not be worth paying extra. This deal represents a new all-time low.

Amazon Fire TV Stick 4K for $25 ($25 off): The standard Amazon Fire TV Stick 4K offers the same core experience as the pricier Fire TV Stick 4K Max, only it comes with a slightly slower processor, half the storage (8GB) and Wi-Fi 6 instead of Wi-Fi 6E. For most people just looking for a casual streamer on the cheap, those shouldn’t be huge losses. This model is also more powerful than the just-announced Fire TV 4K Selectthough its Fire OS interface can still be messy and ad-heavywith special emphasis on Amazon’s own services. This deal is $3 more than the stick’s all-time low, though it matches the best price we’ve seen since Black Friday last year.

Amazon Fire TV Stick HD for $18 ($17 off): The Fire TV Stick HD is the budget pick in our guide to the best streaming devices. It can only stream up to 1080p, and it can run a bit choppier than the 4K models since it has a slower chipset and half the RAM (1GB). The usual issues with the Fire TV interface still apply here too. But if you just want to add streaming apps to an aging TV or basic monitor for as little cash as possible, it should get the job done. This discount ties the device’s lowest price to date.