Bagnères-de-Bigorre Thermal Season Ends with Record Results Amid Funding Concerns
Bagnères-de-Bigorre, France – The thermal season in the picturesque spa town of Bagnères-de-Bigorre has concluded with a resounding success, marked by significant increases in admissions and revenue. However, the celebratory mood is tempered by growing anxieties surrounding potential cuts to hydrotherapy funding, a vital lifeline for the region’s economy and healthcare provision. This is breaking news for the thermal tourism sector, and archyde.com is bringing you the latest.
Record Numbers at Aquensis and the Rise of ‘Berceau de la Source’
Staff, managers, and local officials gathered at the casino restaurant to celebrate a season that exceeded expectations across the board. Semetherm, the management company overseeing the thermal establishments, reported a remarkable 6.82% increase in turnover at Aquensis, with admissions soaring from 142,000 in the previous year to a staggering 170,000 this year. This surge demonstrates a robust recovery from the challenges posed by the COVID-19 pandemic, bringing the thermal baths close to pre-pandemic levels.
But the biggest surprise of the season was the phenomenal success of ‘Berceau de la Source’ (Cradle of the Source), a newer facility that quickly became a popular destination. Initially projected to welcome 80 spa guests and generate €250,000 in revenue, Berceau de la Source instead hosted 137 guests and achieved a turnover of €423,000 – a testament to its growing appeal and effective marketing. The facility attracted a balanced mix of spa-goers (50%) and tourists (50%), highlighting its versatility.
A Vital Sector Under Threat: The Dereimbursement Debate
Despite the positive results, a shadow hangs over the future of Bagnères-de-Bigorre’s thermal industry. The potential dereimbursement of hydrotherapy cures – meaning reduced or eliminated insurance coverage – is a major concern. Nicole Darrieutrot, President of Semetherm, emphasized the importance of defending this crucial medical service. “We must continue,” she stated, “We have a medical service provided and there are no savings to be made on hydrotherapy.”
Evergreen Insight: Hydrotherapy, the use of water for therapeutic purposes, has a long and storied history, dating back to ancient civilizations. From Roman baths to modern spa treatments, water-based therapies have been recognized for their ability to alleviate pain, improve circulation, and promote relaxation. The potential loss of reimbursement threatens not only the economic viability of thermal towns like Bagnères-de-Bigorre but also access to a proven and effective form of healthcare.
Local Leadership Pledges Support
Claude Cazabat, the Mayor of Bagnères-de-Bigorre, echoed these concerns, praising the dynamism of Semetherm’s director, Marie-Hélène Blanque, in navigating a challenging year. He also paid tribute to Laurence Lafforgue, a recently departed member of the management board, acknowledging her significant contributions to social affairs. Cazabat affirmed his commitment to defending hydrotherapy, stating, “We will defend it every day.”
Marie-Hélène Blanque, Director of Semetherm, highlighted the dedication of her teams, emphasizing that the thermal baths represent 70% of the company’s activity. She stressed the importance of maintaining the quality of care, noting that the positive results are a direct consequence of their efforts. “We must remain optimistic,” she urged, “the medical benefit provided is indisputable and we must fight, also for our economy, our jobs.”
The success of Bagnères-de-Bigorre’s thermal season serves as a powerful reminder of the economic and health benefits of thermal tourism. As the debate over hydrotherapy funding continues, the future of this vital sector – and the communities that depend on it – hangs in the balance. Stay tuned to archyde.com for ongoing coverage of this developing story and in-depth analysis of the thermal tourism industry.
