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smartphone pricing strategy

Apple hikes prices of older iPhones, now more expensive than at launch

Apple hikes prices of older iPhones, now more expensive than at launch

September 10, 2026 by Sophie Lin - Technology Editor

Apple has raised prices on its existing iPhone lineup in the United States and international markets, bucking its traditional strategy of discounting older models after a new…

Categories Technology Tags AI component costs, apple, iPhone 16, iphone 17, iPhone 17e, smartphone pricing strategy, United States Leave a comment

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