Digital ‘Enshittification’: Tech Giants Accused of Ruining the Internet
Breaking News: The internet as we know it is undergoing a disturbing transformation, and the term “enshittification” – yes, you read that right – is going viral to describe it. From relentless ads and irrelevant content to privacy invasions and useless AI chatbots, major platforms are facing a growing backlash as users report a dramatically worsening experience. This isn’t just complaining; it’s a recognized pattern, and it’s happening fast. This is a Google News alert you need to read.
What is ‘Enshittification’?
Coined by journalist and science fiction author Cory Doctorow, “enshittification” describes a three-stage cycle of platform decline. First, platforms attract users with a good experience. Second, they prioritize the needs of businesses, often through intrusive advertising and data harvesting, degrading the user experience. Finally, they squeeze both users and businesses to maximize profits for shareholders. Doctorow’s new essay, Enshittification: Why Everything Suddenly Got Worse and What To Do About It (Verso Books, 2025), dives deep into this phenomenon, which the American Dialect Society named its Word of the Year for 2023.
The Three Stages of Decline
- Stage 1: User Delight: Attracting users with a valuable and enjoyable service.
- Stage 2: Business Prioritization: Shifting focus to revenue generation through advertising, data tracking, and other business-friendly practices, often at the expense of user experience.
- Stage 3: Shareholder Maximization: Extracting maximum profit, even if it means further degrading the service for both users and businesses.
Beyond Tech: A Widespread Problem
This isn’t limited to Silicon Valley. Doctorow warns that “enshittification” is spreading to other sectors, including food, transportation, and pharmaceuticals. The core issue? Unchecked monopolies and a financial system that prioritizes short-term gains over long-term value. Think about the increasing frustration with airline baggage fees, shrinking grocery sizes for the same price, or the rising cost of prescription drugs – the same principles are at play.
The ‘Seven Magnificents’ and the Failure of Regulation
Companies like Apple, Microsoft, Amazon, Google, Meta, Nvidia, and Tesla – dubbed the “Seven Magnificents” – wield unprecedented corporate power. Doctorow argues that current regulatory efforts are failing because these companies are often larger and wealthier than the agencies tasked with overseeing them. They can afford to fight regulations in court for years, effectively stalling any meaningful change. The return of Donald Trump to the political landscape is seen as a setback for regulation, further emboldening these tech giants.
A Glimmer of Hope: Wikipedia and the EU’s Digital Markets Act
Is any platform immune? Doctorow points to Wikipedia as a rare example of a resilient platform. Its community-driven model and accountability mechanisms force constant improvement. In Europe, the Digital Markets Act aims to break down “walled gardens” by allowing users to easily transfer their data between platforms. This interoperability is crucial, as it reduces user lock-in and empowers individuals to choose services that prioritize their needs.

A Radical Solution: Reclaiming Control Through Open Source
Doctorow proposes a more radical solution: revoking the US law that prohibits reverse engineering. This would allow developers to dissect the algorithms of platforms like Instagram and TikTok and create alternative, more user-friendly versions. Europe could lead the way by developing these tools and exporting them globally, offering a viable alternative to the dominance of “Big Tech.” This is a crucial step for SEO and digital independence.
The situation is urgent. As Doctorow emphasizes, the current trajectory threatens not just our online experience, but the foundations of a healthy democracy. The fight for a better internet is a fight for a better future, and understanding the dynamics of “enshittification” is the first step towards reclaiming control. Stay informed with breaking news updates on Archyde.com, your source for in-depth analysis of the digital world.