Bad Bunny reclaims Spotify‘s Top Spot as ‘Wrapped’ Reveals 2025’s Biggest Music Trends

NEW YORK (AP) – The holiday season has arrived, bringing with it a data-driven gift for music lovers: Spotify Wrapped is here! And in a stunning return to the top, Puerto Rican superstar Bad Bunny has been named the most-played artist globally for a fourth time, ending Taylor Swift‘s two-year reign.

Spotify unveiled its annual overview of listening trends on Wednesday, allowing users to dive into their individual habits and discover the artists and songs that defined the year on the platform.

Bad Bunny amassed over 19.8 billion streams globally in 2025, surpassing swift, The Weeknd, Drake, and Billie Eilish. While swift still dominates in the U.S., claiming the top spot followed by Drake, Morgan Wallen, and Kendrick Lamar, Bad Bunny lands at a respectable fifth.

The most-streamed album worldwide is Bad Bunny’s “Debí Tirar Más Fotos,” followed by the soundtrack to “KPop demon Hunters,” Billie Eilish’s “Hit Me Hard and Soft,” SZA’s “SOS Deluxe: LANA,” and Sabrina Carpenter’s “Short n’ Sweet.” In the U.S., Morgan Wallen’s “I’m The Problem” takes the lead, with SZA, Bad Bunny, the “KPop demon Hunters” soundtrack, and Kendrick Lamar rounding out the top five.

Globally, Bruno Mars and Lady Gaga’s “Die with a Smile” proved to be the most-streamed song, racking up over 1.7 billion streams. Billie Eilish’s “Birds of a Feather,” Bruno Mars and Rosé’s “APT,” Alex Warren’s “Ordinary,” and bad Bunny’s “DtMF” followed closely behind. In the U.S.,Kendrick Lamar and SZA’s “Luther” claimed the top song spot.

New Features Enhance the Wrapped Experience

Spotify has expanded Wrapped this year with several new features, including “Top Albums,” a fan leaderboard comparing user streaming numbers to those of other fans, and “Listening Age,” wich analyzes listening habits within age groups. “Wrapped Party,” an interactive feature allowing users to compare their Wrapped

What factors contributed to Bad Bunny surpassing Taylor Swift as the most streamed artist on Spotify in 2025?

Spotify Wrapped 2025: Bad Bunny Takes the Crown, Ending Taylor Swift’s Reign

Spotify Wrapped 2025 has dropped, and the music world is buzzing! This year’s data reveals a notable shift in listening habits, with Bad Bunny officially named the most streamed artist globally, dethroning Taylor Swift after a three-year run. The annual recap, a cultural phenomenon for Spotify users, provides a personalized look back at individual listening habits and a broader overview of global music trends. Let’s dive into the details of this year’s Spotify Wrapped results and what they meen for the music industry.

The Rise of Bad Bunny: A Global Phenomenon

Bad Bunny’s ascent to the top spot isn’t a surprise to many. The Puerto Rican superstar has consistently broken streaming records throughout 2025 with hits blending reggaeton,Latin trap,and pop. His influence extends beyond music, impacting fashion and mainstream culture.

* Key Stats: Bad Bunny amassed over 95 billion streams globally in 2025, a 15% increase from his 2024 performance.

* Regional Dominance: He maintained his stronghold in Latin America, but saw significant growth in North America, Europe, and even Asia.

* Album Performance: His latest album, Nadie Sabe Lo Que Va a Pasar mañana, dominated the charts for 12 consecutive weeks, contributing heavily to his streaming numbers.

This marks the first time a Latin artist has topped the global Spotify Wrapped charts, signaling a growing demand for diverse musical voices. The shift also reflects the increasing popularity of Latin music worldwide, driven by platforms like Spotify and TikTok.

Taylor Swift’s Second Place & Continued Success

While dethroned, Taylor swift’s performance remains incredibly strong. She lands at number two on the global list, proving her enduring popularity and dedicated fanbase.

* The Eras Tour Impact: The continued success of The Eras Tour undoubtedly fueled her streaming numbers, with fans revisiting her discography in anticipation of and following concerts.

* Re-Recordings: The ongoing release of Taylor’s Version albums continued to drive engagement, attracting both longtime fans and new listeners.

* Streaming Numbers: Taylor Swift accumulated over 88 billion streams in 2025, a testament to her consistent output and cultural relevance.

Despite losing the top spot, Taylor Swift remains a dominant force in the music streaming landscape. Her ability to connect with fans and consistently deliver high-quality music ensures her continued success.

Top Artists & Songs of 2025: Beyond the Headlines

Spotify Wrapped 2025 reveals more than just the top artist. Here’s a breakdown of other key highlights:

* Top 5 Most Streamed Artists (Global):

1. Bad Bunny
2. Taylor Swift
3. Drake
4. The Weeknd
5. Billie Eilish

* Most streamed Song Globally: “Luna Llena” by Bad Bunny & Rauw Alejandro (780 million streams)

* Most Streamed Album Globally: Nadie Sabe Lo Que Va a Pasar Mañana by Bad Bunny

* Breakthrough Artist: Ice Spice, experiencing a 300% increase in streams compared to 2024.

* Most Viral Song on TikTok (Driving Spotify Streams): “Espresso” by sabrina Carpenter

The Impact of Genre Trends on Spotify Wrapped

Analyzing Spotify’s data reveals significant shifts in genre popularity.

* Latin Music Surge: As evidenced by Bad Bunny’s success, Latin music continues its upward trajectory, experiencing a 25% increase in global streams. Genres like reggaeton, Latin trap, and regional Mexican music are gaining mainstream traction.

* K-Pop’s Consistent Performance: K-Pop groups like BTS and BLACKPINK maintain a strong presence,consistently ranking among the most streamed artists globally.

* Indie & Option Growth: Indie and alternative music saw a 18% increase in streams, suggesting a growing appetite for more niche and experimental sounds.

* Pop’s Evolution: While still dominant, pop music is evolving, incorporating elements from other genres like electronic, hip-hop, and Latin music.

Spotify Wrapped: A Marketing Powerhouse

Spotify Wrapped isn’t just a fun recap for users; it’s a powerful marketing tool for the platform and artists alike.

* social Media engagement: The shareable nature of Wrapped encourages users to share their listening habits on social media, generating organic buzz and promoting Spotify’s brand.

* Artist Finding: Wrapped exposes users to new artists and songs based on their listening habits, fostering discovery and expanding musical tastes.

* Data-Driven insights: The data collected from Wrapped provides valuable insights into listening trends, helping artists and labels tailor their strategies.

* Increased Subscriptions: The excitement surrounding Wrapped frequently enough leads to an increase in Spotify Premium subscriptions, as users seek access to ad-free listening and higher audio quality.

Understanding User Behavior: Key Takeaways from 2025 Data

The 2025 Spotify wrapped data offers valuable insights into how people consume music.