Lidl, Tchibo and Zalando use the Greta effect

Greta Thunberg The Swedish climate activist influenced many young people in Germany – also in their consumer behavior. (Foto: imago images/TT) Düsseldorf Since Barbara Meier won … Read more

Innovation: ecoins and Axon Marketing & Communications, winners of the Eikon International Awards for their work ‘ecoins at home’

🔊 Play The ‘ecoins at home’ campaign doubled the number of new registrations between April and August 2020. With this award, the initiative that promotes … Read more

Almliebe founder Sonja Ragaller is turning around in the corona crisis

Sonja ragaller The founder of the traditional costume dealer Almliebe had to accept a drop in sales due to the cancellation of the Oktoberfest. But … Read more

Which insurers are ahead and which are lagging behind

Solar system in Lower Saxony More and more insurers are paying attention to sustainability when making investments. (Photo: dpa) Frankfurt The results are clear: “It … Read more

Renault wants to return to the middle class with new electric cars

Paris Luca de Meo is not afraid of unusual locations: the CEO of chose an old airship hangar near Paris that was a bit worn … Read more