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Dacia’s Vision for Sustainable Mobility in 2024 and Beyond

In 2024,dacia solidified its position as a leader in accessible electric vehicles,with its Spring model accounting for nearly 25% of the brand’s total sales. This groundbreaking success has made sustainable mobility a reality for a broader audience,aligning perfectly with Dacia’s mission and the Renault-Nissan alliance’s broader goals.

Adrian Popescu, a key figure at Dacia, shared his insights on the brand’s achievements and future plans. “The Spring isn’t just about numbers,” he said. “It’s about making sustainable mobility accessible to everyone.” This approach has resonated deeply with consumers, particularly those new to the electric vehicle market.

Expanding Horizons: New Markets and Models

While Europe remains Dacia’s core market, the company is actively exploring opportunities in regions like asia and South America. Additionally, they are investing heavily in research and development to expand their lineup of hybrid and electric vehicles. “We’re planning to launch two new models by 2026,” Popescu revealed. “One of these will be a compact SUV designed specifically for urban environments.”

This strategic expansion reflects Dacia’s commitment to innovation while staying true to its core values. The brand continues to prioritize affordability and sustainability, ensuring its vehicles remain accessible to a wide range of consumers.

A message to Customers and the Industry

Popescu also shared a heartfelt message for dacia’s customers and the automotive industry. “To our customers, I want to say thank you,” he expressed.”Your trust and loyalty inspire us to keep pushing boundaries.” He emphasized that success doesn’t have to come at the expense of affordability or sustainability. “At Dacia, we’ve proven that it’s possible to deliver high-quality, eco-friendly vehicles that are accessible to the masses.”

Looking ahead, Popescu remains optimistic about the brand’s future. “The best is yet to come,” he concluded, signaling a radiant future for Dacia as it continues to lead the charge in sustainable mobility.

• what are Dacia’s plans for expanding into emerging markets in 2025 and beyond?

Exclusive Interview with Mr. Adrian Popescu, CEO of dacia, on Record Sales and Global Expansion

By archyde News – February 2025

In 2024, Dacia cemented its position as one of Europe’s leading automotive brands, achieving record-breaking sales and setting new benchmarks in affordability, reliability, and sustainability. Too delve deeper into the brand’s success and its future ambitions, we sat down with Dacia’s CEO, Mr.Adrian Popescu,for an exclusive interview.

Archyde: Mr. popescu, thank you for joining us.2024 was a historic year for Dacia, with 676,340 vehicles sold across Europe. What does this milestone mean for the brand?

Mr. Popescu: Thank you for having me. This milestone is not just a number—it’s a reflection of the trust our customers place in us and the dedication of our teams. It’s proof that our strategy of delivering high-quality, practical vehicles at accessible prices resonates with consumers.We’re proud to have achieved this growth while staying true to our core values of affordability and sustainability.

Archyde: The Dacia Sandero and Duster were once again your top performers. What makes these models so appealing to european drivers?

Mr. Popescu: the Sandero and Duster are the backbone of our success. The Sandero,in particular,has been Europe’s favorite car for years because it offers unbeatable value—reliability,practicality,and affordability in one package.The Duster, on the othre hand, appeals to families and adventure seekers with its rugged design and versatility. both models embody what Dacia stands for: simplicity, quality, and accessibility.

Archyde: The Dacia Spring, your compact electric vehicle, faced some challenges in 2024.Can you elaborate on that?

Mr.Popescu: Yes, the Spring’s sales dipped as government incentives for electric vehicles waned in certain markets. However, we remain committed to making electric mobility accessible to all. We’re working on enhancing the Spring’s features and exploring ways to make it more competitive in the EV market. Sustainability is a key part of our strategy, and the Spring will continue to play a crucial role in that mission.

Archyde: Dacia is gearing up for an exciting 2025, with the launch of the Bigster and hybrid versions of existing models. What can customers expect?

Mr. Popescu: 2025 will be a transformative year for Dacia. The Bigster, our new SUV, will expand our lineup of larger models, offering more space and versatility for families.Additionally, we’re introducing hybrid versions of the Jogger, Duster, and Bigster to reduce fuel consumption and emissions. These innovations are part of our commitment to meeting the evolving demands of our customers and driving sustainable mobility.

Archyde: Beyond Europe, Dacia is exploring opportunities in new markets. Can you share more about your global expansion plans?

Mr.Popescu: Absolutely. While Europe remains our core market,our success here has given us the confidence to explore new territories. We’re looking at emerging markets, notably in Southeast Asia and Sub-Saharan Africa, where affordability and sustainability are key drivers of consumer choice. Our goal is to bring Dacia’s values of simplicity and reliability to a broader audience, making quality vehicles accessible to more people around the world.

Archyde: what do you think sets Dacia apart in such a competitive automotive market?

Mr.Popescu: dacia’s winning edge lies in our ability to deliver high-quality vehicles at unbeatable prices. We don’t compromise on quality, and we focus on what truly matters to our customers—practicality, reliability, and affordability. We also stay ahead of the curve by integrating sustainability into our product lineup. As the market evolves, so do we, ensuring that Dacia remains a trusted choice for drivers everywhere.

archyde: what excites you most about Dacia’s future?

Mr. Popescu: What excites me most is the opportunity to make a difference—both in the automotive industry and in people’s lives.Whether it’s through affordable electric vehicles, innovative hybrid models, or expanding into new markets, we’re committed to driving positive change. Dacia has always been about offering more for less, and that ideology will continue to guide us as we move forward.

Archyde: Thank you, Mr. Popescu, for your time and insights. We look forward to seeing Dacia’s continued success in 2025 and beyond.

Mr.Popescu: Thank you. It’s an exciting journey, and we’re just getting started.

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For more updates on dacia’s innovative models and global expansion plans, stay tuned to Archyde News.