Talent, hard work, good timing: the path to the brand I

Anyone who hears their names doesn’t just know it straight away werbut also was What is meant is: These four Upper Austrians stand for themselves, they themselves have become a brand. At the OÖN Women’s Day they talk about their journey, the hurdles that had to be overcome and why their brand works so well.

Silvia Schneider

Silvia Schneider, presenter and designer
Image: VOLKER WEIHBOLD

Presenter, television producer, cook and designer: Linz-born Silvia Schneider’s passions are diverse. The busy 41-year-old not only moderates the ORF show “Silvia Cooks” (which she produces herself), but has also – quietly and secretly – completed an apprenticeship as a chef in recent years. She passed the final exam with flying colors. “I learned, chopped and cooked – mostly at night – from Linz’s three-award-winning chef Christian Göttfried in Linz. “It was very interesting, but also extremely tiring,” said the qualified lawyer in an interview with OÖNachrichten.

The down-to-earth entrepreneur still makes time for relaxation on a regular basis. Then she can be found in nature – or while dancing. In 2020 she took third place on the ORF show “Let’s Dance”. Schneider pays homage to the 1950s with her own clothing line. Because vintage and elegance are what the Linz native loves.

Anita Moser

Where can you go to eat, what good restaurants are there in the country, what’s on the menu and when is the pub open? Entrepreneur Anita Moser asked herself these questions – and since then has not only been giving expert answers to them on Facebook in her blogs “Linz eats” and “Ö eats”, but also asked her community for well-founded recommendations and opinions.

The 53-year-old Mühlviertler’s company is now broadly based: she runs a publishing and bookstore, a management consultancy and a farm shop map. Her career is characterized by many stages: After training as a media specialist and her time as an entrepreneur, the mother of two discovered her passion for cooking. In 2018 she founded her company “Private Taste GmbH” and has published five cookbooks so far.

In 2021, Moser was awarded the Digitalos, the OÖNachrichten digital prize.

Victoria Karner

The Linz native started modeling at the age of 15 – and it was more by chance, as the now 30-year-old says. Her parents asked her if she would like to do a weekend workshop on catwalk training. Victoria was interested – and was discovered there by a Linz modeling agency. “This agency is still my strongest customer to this day,” says Victoria Karner, and orders from the online dating agency Parship also come from this time. A year later (2011), the student initially spent the summer in Milan for her first modeling jobs, which she continued at home, but without neglecting her school career: in 2013 she graduated from the Körnergymnasium in Linz, and shortly afterwards the 18-year-old moved there Milan, later she set up her tents in Barcelona, London, Paris and Munich.

Karner is currently concentrating on the Austrian and German markets. She has now also completed training as a Pilates trainer. She is also well represented on social media; the Linzer native now has 18,000 followers on Instagram alone.

Christine Haiden

OÖN columnist and presenter Christine Haiden has proven to be a keen observer of society and politics for 16 years with her column “Haiden am Thursday”. The former editor-in-chief of “World of Women” likes to put her finger where it hurts. “I always write about topics that resonate within me,” says Haiden.

The native of Lower Austria (born in Euratsfeld) is co-founder of the Upper Austrian Women’s Network in the Upper Austrian Press Club. In addition to the numerous aid projects to which she has dedicated herself over the past decades, the doctor of law is the president of the Upper Austrian Press Club and was elected as the first woman to head the state cultural advisory board in 2023.